PRESSTIME Update
Nov. 6, 2013

Newspapers' digital audience hits new high in September 2013

Newspapers set a new record for digital visitors in September as 141 million American adults read newspaper content, according to the latest data from digital media measurement firm comScore and marks an 11 percent increase from June. In particular, the number of unique visitors from mobile devices, such as smartphones and tablets, jumped 22 percent from June.More

Holiday Season Anxiety 2013: Online strong; Consumers, retailers uneasy

As we head into the holiday shopping season, NAA’s Jim Conaghan explores the current consumer mindset, retail strategies and the power of newspaper media advertising. Robust consumer spending is vital for a healthy economy. It is especially important for the retailers, and for media enterprises that thrive in a vigorous advertising environment. But consumer activity in the aggregate today can hardly be described as robust. Consumer attitudes and behaviors are influenced by multiple factors, such as employment, income, debt, and feelings about personal future prospects.More

For Black Friday sales, advertisers can count on newspaper media

A new downloadable newspaper ad is now available on NAA.org, to help you promote your newspaper as the go-to destination for holiday retail advertising. Black Friday is the biggest shopping day of the year and Americans already know exactly where they will go first: straight to their local paper. According to a new study by Nielsen, 63 percent of U.S. adults list newspapers as the ultimate holiday shopping guide and the most effective way to learn about Black Friday deals.More

Crime reporting meets data journalism at the St. Paul Pioneer Press

A crime-mapping database launched in 2007 became so popular with users that it was an easy decision for the St. Paul Pioneer Press to take the application to the next level. The Digital First paper launched a new crime app in August, which allows users to view crime trends in their neighborhood and surrounding areas via an interactive map and searchable database.More

WEBINAR: AAM Reporting and Qualification Standards — The Changes Underway

Thurs., Nov. 7 at 2:00 p.m.
Today’s newspapers offer multiplatform solutions to advertisers in search of targeted audiences as well as total reach of the marketplace. The solution for most newspapers will be using an AAM Consolidated Media Report, a new reporting format that provides the opportunity to report beyond traditional circulation metrics. This session is designed to explain what newspapers need to do today, the decisions newspapers need to make next, and what to expect in the next phase of reporting changes.More

Is this the most important Black Friday ever?

Thanksgiving is late this year on the calendar, falling on Nov. 28, and that has pushed Black Friday to a mere 26 days before Christmas. With analysts forecasting a dip in holiday spending due to the lasting effects of the government shutdown, advertisers and retailers are working overtime, quite literally, to ensure their bottom lines on the busiest shopping day of the year are unaffected. More

The Texas Tribune is getting into sponsored content for a new online opinion section
Nieman Journalism Lab
The Texas Tribune will begin experimenting with sponsored content in 2014 with a site dedicated to both standard and paid opinion pieces. TribTalk will be the Austin-based news nonprofit’s answer to both the newspaper op-ed section and and the wave of interest in branded advertising — a place for commentary on Texas politics and an opportunity for the Tribune to find a new stream of revenue.More

85 percent of advertisers, 72 percent of publishers using programmatic
MediaPost
The vast majority of advertisers (85 percent) are currently using a programmatic approach to media buying, with 64 percent saying they are doing so "aggressively." Within two years, 91 percent of advertisers expect to be using programmatic. Publishers are behind advertisers in their adoption of the tech, but a full 72 percent say they are using a programmatic approach to selling, with 83 percent saying they expect to within two years.More

Inside Forbes: What I saw and heard on the front lines of native advertising
Forbes
Forbes’ Lewis DVorkin recently spent five days in Europe talking about the hottest trend in publishing today — native advertising. It was a powerful learning experience. Together with Charles Yardley, Forbes’ managing director for the region, DVorkin visited 14 ad agencies and public relation firms in London, Dublin and Amsterdam — and chatted with a few worldwide brands along the way. They traded thoughts with agency strategists and media buyers. They were equal parts eager and apprehensive about jumping into the native fray. More

How the AP is approaching native ads
Digiday
In an acknowledgment that licensing content has become a disappointing business, the Associated Press will begin introducing native advertising into its stream of news and features on mobile apps and hosted websites next year. Sponsored content will run the gamut, from text to video to photography, though the AP declined to discuss what exactly content will look like except to say that the ads won’t look like AP content. Instead the sponsored content will sit alongside AP material. “We’re not trying to make people think this is something AP produced,” said Ken Detlet, the AP’s VP of digital advertising and sales In an acknowledgment that licensing content has become a disappointing business, the Associated Press will begin introducing native advertising into its stream of news and features on mobile apps and hosted websites next year.More

Twitter apologizes for blocking newspaper's URLs
Poynter
Twitter’s Andrew Fitzgerald apologized Monday to Philadelphia City Paper reporter Daniel Denvir for a recent episode when Twitter wasn’t allowing users to access the paper’s stories through tweeted URLs, Denvir told Poynter in a phone call. Denvir said Fitzgerald told him the outage was a mistake resulting from a false positive picked up by Twitter’s team that combats spam. Denvir began sending out what he calls “protest tweets.”More

Politico prepares to launch print magazine
MediaPost
Magazines started becoming websites a while ago, but the reverse dynamic — sites becoming magazines — is a bit more recent. Politico is promoting the launch with an event in Washington, D.C. It will include appearances by a number of notable political figures, which will be live-streamed on the Politico website. Content from the new magazine will also be featured daily on a new online section of the site, set to launch Thursday, Nov. 14. More

Using engagement to bring storytelling back to video
Folio
"People don't want to be talked at. They want to be talked with." That was one of the opening statements made by Roy Sekoff, president and co-creator of HuffPost Live, during his rapid-fire closing keynote address at FOLIO:'s MediaNext event. The notion forms the foundation of the streaming video site's engagement strategy — that equalizing the status of the video content and community elevates interaction and deepens the storytelling experience.More

The New York Times CEO: Twitter's a snack, we're a meal
Haaretz
This year, The New York Times reported $207.5 million from advertising in the second quarter, a decline of almost 6 percent, but revenues from its digital platforms grew to constitute a quarter of its total ad revenues. During the same period, the number of digital paying subscribers jumped by 40 percent to about 740,000 people around the world. This contributed substantially to the 5 percent increase (to $45.1 million) in the company's newspaper circulation revenues.More

Amazon has a Kindle sale to hail new in-flight device rules
Gigaom
Consumers are not the only ones happy about the FAA’s recent decision to let passengers use electronic devices during nearly all phases of the flights. Amazon marked the occasion with a one-day marketing ploy to offer consumers a discount on various e-reader devices. In a release, Amazon said “thank you” and offered a 15 percent discount on various versions of the Kindle Fire, as well as knocking $10 off its $69 basic Kindle.More

Don't like how Twitter's new expanded image feature is messing up your timeline? You're not the only one
Gigaom
As most Twitter users probably know by now, the service launched a new feature that inserts full-sized images and video previews into your stream by default (provided they are hosted by Twitter), instead of giving you a link to click on. Some people seem to like this new design — which appears to be driven in part by advertising, and partly by a desire to increase engagement among new users — but many others don’t. More

Newspapers' digital audience hits new high in September 2013
NAA
Newspapers set a new record for digital visitors in September as 141 million American adults read newspaper content, according to the latest data from digital media measurement firm comScore and marks an 11 percent increase from June. In particular, the number of unique visitors from mobile devices, such as smartphones and tablets, jumped 22 percent from June.More

The Chattanooga Times Free Press shares its secrets to success at a summit
NAA
Over the past five years, the Chattanooga Times Free Press has become an industry leader for event hosting, raking in more than $1 million annually. Their success drew other newspapers to frequently request or visit the newspaper’s executives, who were more than happy to share their secrets but needed to do it more effectively. More

Relevance is the long-term strategy driving AAM reporting changes
NAA
Newspapers report circulation and other audience data through the Alliance for Audited Media for one reason: to provide advertisers the information they need to make informed buying decisions. Our advertisers want more information, on a timelier basis. For many years insert advertisers asked for more up-to-date, zip code-level circulation data, and in some cases enlisted outside intermediary sources to collect the information. More

When newsrooms move newsrooms, is it about decline or about digital?
Nieman Journalism Lab
Newspapers quite literally used to create cities and their surrounding environment. For generations, most American downtowns featured an imposing edifice that housed the local daily — its newsroom and often its printing plant. Now, newspapers are increasingly moving from their old homes — out of spaces organized for physical, industrial labor, and into smaller spaces designed specifically to create a digital-first workflow.More

Atlanta Journal-Constitution photographers will become 'multimedia visual journalists'
Poynter
Photographers at the Atlanta Journal-Constitution will become “multimedia visual journalists” after planned job cuts, a spokesperson tells Lou Carlozo. “The newspaper and its websites will be expected to provide video, and to engage our audience through social media, apps and any other products that might come along,” Andy McDill said. “Ultimately the model could follow what Cox did at the Dayton Daily News, which converged print, Web, TV and radio platforms in 2010.”More