NARI NewsWatch
Feb. 4, 2015

Remodeling helps lift housing industry
While the U.S. housing market continues to recover in fits and starts, the home improvement industry is on a roll, according to a new report from the Joint Center for Housing Studies of Harvard University. The researchers found that strong demand for remodeling could push spending on home improvement to record levels this year, even as the pace of new residential construction remains well below prebust levels.More

Build a record that you'll be proud of
National Association of the Remodeling Industry
Under time pressure and with no reliable systems in place, project documentation is often neglected. Attorney Steven J. O’Neill provides tips on “Build a Record That You’ll Be Proud Of.” More

National Association of the Remodeling Industry

NARI CEO Fred Ulreich and NARI President Elect Judy Mozen, CR, GCP, pose with 2015 NKBA President Maria Stapperfenne, CKD, CBD
NARI National had the opportunity to exhibit at the 2015 IBS/KBIS event, Jan. 20-22 in Las Vegas. More than 125,000 professionals from around the world were in attendance, including remodelers, home builders, designers, industry media and others. “This was a great opportunity for us to showcase NARI,” said NARI CEO Fred Ulreich. “The connections that were made during this event were invaluable and we look forward to participating next year.” More

Build your knowledge about kitchens and bathrooms remodeling
National Association of the Remodeling Industry
The 12-week CKBR Prep Course is a facilitated program that builds knowledge in the areas of residential remodeling specific to kitchen and bathrooms. This virtual course starts Thursday, Feb. 12, from 5-7 p.m. CST. More

Don't miss out on The Home Depot's 2 percent rebate program
National Association of the Remodeling Industry
Receive a 2 percent rebate based on purchases you make at The Home Depot. All NARI members in good standing are eligible for this rebate. The 2 percent rebate is paid by The Home Depot directly to you twice per year. In order to begin earning your rebate, you must be enrolled in the program and then register the accounts you use or plan to use to pay for items at The Home Depot (i.e. credit cards, checking accounts, and keytag accounts).More

Wear your NARI badge proudly
National Association of the Remodeling Industry
Houzz recently unveiled a badge program, allowing you to more easily to advertise your NARI affiliation via this online platform. Let clients know your professional and educational affiliations by adding a badge to your Houzz profile. If you’d like more of a tutorial on how to add badges, visit the Houzz website.More

Rebuilding Together and Lowe's to Complete Kickoff to Rebuild Project, Super Bowl XLIX event in Phoenix
National Association of the Remodeling Industry
Rebuilding Together, a national nonprofit that helps improve the homes and lives of low-income homeowners, teamed up with Lowe’s to provide critical home repairs and help revitalize Phoenix’s Fillmore neighborhood for the 20th annual Kickoff to Rebuild, a Super Bowl XLIX-sanctioned event.More

Year-end momentum boosts builder confidence
By Michael J. Berens
Indicators across the building industry report notable growth in the final quarter of 2014. Conditions began to improve midyear and gathered momentum going into the fall, with most sectors ending on a strong note in December. With signs that the overall economy and job market are continuing to improve, builders are feeling confident that 2015 will bring more growth and increased employment to the industry.More

Looking to get published this year?
In an effort to enhance the overall content of NARI NewsWatch, we'd like to include peer-written articles in future editions. As a member of NARI, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this experience with your peers through well-written commentary. Make 2015 the year you get published as an expert in your field! Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.More

How to build an effective social media publishing schedule
Small Business Trends
If you want to get your social media streamlined this year, there are several areas that you can organize to make the process a whole less stressful. From creating a calendar to deciding on content types and publishing times, an effective social media schedule can be your best bet for publishing content that grows your audience and engagement metrics.More

The secret to smarter customers
By Carol Heiberger
I want to be a good customer. I don't mean that I want to spend a lot of money at a particular establishment or with a particular vendor. What I want to do is communicate comfortably and easily with the people who are providing me with a service. Then, they know what I want and can deliver it, and we'll both be happy. My 3-year-old niece is told to "use your words" instead of crying. But what happens when I don't have the words to use? Herein lies the dilemma. More

3 keys for building your spring 2015 local marketing campaign
Business 2 Community
As we step into February, marketers across the country are putting the final touches on their local marketing campaigns. In this day and age, where social media marketing and a host of other digital tools allow for global communication, it’s easy for many marketers to forget about the actionable steps they can take to reach a local audience.More