NARI NewsWatch
Mar. 5, 2014

How content marketing is changing and what we can do to be ready
Search Engine Watch
Businesses are on the cusp of a new content phase. As digital marketers, they should be aware of what is coming. Much of the evolution is occurring first in B2B marketing, but it is likely this is foreshadowing a change that is coming for all digital marketers.More

Improve your website's visibility
National Association of the Remodeling Industry
Your website could be a lead generator for your company — if you’re effectively reaching the right audience. Follow these tips to effectively boost your search engine optimization and grow your potential client base.More

Join us for the Evening of Excellence
National Association of the Remodeling Industry
Excitement is building for the Evening of Excellence presentation March 28, which again will be simultaneously announced online for the second year. We have improved this year’s presentation after surveying those who watched last year. The presentation of winners will be longer and provide more recognition to regional winners. In addition, a description of each National Winner will be provided with multiple before and after images. Why not host a party and join us in watching this exciting announcement. Let us know you’re viewing by registering and don’t forget to join us on Twitter using hashtag #EofE2014. If you will be with us in New Orleans for the Spring Business Meeting, don’t forget to register for the event.More

NARI welcomes new National Members
National Association of the Remodeling Industry
Spax Screws: Whether you’re a professional contractor or weekend do-it-yourselfer, German engineered / American made SPAX® Multi-material Construction Screws and PowerLags™ offer a wide selection of premium quality fastening solutions that help ensure professional results in less time than inferior imported screws. Often imitated, but never duplicated, the unique patented features of SPAX® fasteners reflect nearly two centuries of cold-forming engineering and manufacturing experience.

Kitchen Resource Direct: Kitchen Resource Direct is one of the largest online retailers of assembled discount kitchen cabinets. More

Don't miss NARI's monthly government affairs update
National Association of the Remodeling Industry
Did you read NARI on the Hill on Feb. 27? This monthly e-newsletter keeps you apprised on NARI’s government affairs activity and the status on issues that impact the remodeling community. Visit our archives to see what you’ve missed so far this year. During NARI’s Spring Business Meeting on March 29, John Henshaw, former Assistant Secretary of Labor for OSHA, will be presenting “Regulations impacting remodeling,” to the Government Affairs Committee. There’s still time to register for the Spring Business Meeting by visiting the NARI website.More

NARI introduces NARI Marketplace
National Association of the Remodeling Industry
All members should have received an introductory letter in the mail, about NARI’s newest member benefit, NARI Marketplace. This offering, through BizUnite, is a discount program that provides significant discounts to such companies as Sprint, ADP, Grainger, Constant Contact, OfficeMax, Staples and more. Sign into the NARI.org website with your Members Only username and password and start to save. If you have forgotten your username or password, please email us at info@nari.org.More

NARI of Greater Cleveland hosts chapter awards program
National Association of the Remodeling Industry
Join NARI of Greater Cleveland Friday, March 21, for its annual Evening of Excellence presentation of its chapter CotY Awards. The event will be held at the Marriott Cleveland Downtown at Key Center from 6 - 10 p.m. Reservations are required by March 10, and the cost to attend is $90. For more information and to register, visit the chapter’s website.More

Greater Phoenix NARI meets March 12
National Association of the Remodeling Industry
Attendees of the Greater Phoenix NARI meeting on Wednesday, March 12, will learn about common indoor environmental quality (IEQ) issues they will encounter during a remodeling project, presented by Derrick A. Denis of Clark Seif Clark Inc. Separate yourself from the competition with knowledge. This presentation will explain a few of the common IEQ issues remodeling contractors and their support teams should understand (e.g. asbestos, lead based paint, mold, bacteria, carbon monoxide, sewer gas, radon, mercury, floods, etc.). This event is free to Greater Phoenix NARI members and $25 for guests. Find out more and register on the chapter’s website.More

NARI Houston reschedules its Speed Networking event
National Association of the Remodeling Industry
After having to cancel the event earlier in the year because of an ice storm, the NARI Houston chapter has rescheduled its Speed Networking event for Tuesday, March 18, at the Green Building Resource Center from 6:30 p.m. - 9 p.m. Remodeler/builders are free, and manufacturer reps are $200 per company (limit two attendees each). This event provides one-on-one selling for 5 minutes with each remodeler. Limited time slots, by reservation only. To find out more information and to register, visit the chapter’s website.More

How small business success can happen at any age
The Huffington Post
Reinvention is not a walk in the park, particularly for those of us who feel like we have already paid our dues, made our mark and would otherwise prefer to kick back and enjoy the fruits of our labor. Unfortunately, the lifestyle baby boomers thought they would have at this point in their lives has turned out to be something of a myth for many in that generation. New heroes are emerging, however, who are breaking new ground and demonstrating that it is indeed possible to adapt successfully to challenging times.More

ACA rule will raise insurance premiums for majority of small business workers
Small Business Trends
If you work in a small business, odds are that you are going to pay more for health insurance for yourself and your family in the coming years. That’s because the Affordable Care Act (ACA) has changed the way insurers are allowed to price health insurance on the small business market. Under the “adjusted community rating” rules put in place by the new law, insurers cannot charge healthier workers less for health insurance than they charge sicker workers the way they can charge better drivers less for auto insurance than they charge worse drivers. More

How can small businesses stop data breaches?
The Washington Post
Prominent data breaches at Target, Neiman Marcus, Michaels and other retailers have exposed just how ill-equipped major retailers often are to detect and fend off cyber criminals. And they raise a scary question: if Target can be a victim, what about that mom-and-pop store around the corner? To help smaller businesses deal with security issues, the office of California Attorney General Kamala Harris released guidelines outlining steps that these firms can take to better prepare themselves against data breaches.More

Suppliers — your best untapped resource
By Michael J. Berens
One of the biggest challenges any manager has is not knowing what you don't know. It's demanding enough to keep up with all the things you need to address without contemplating what other forces may be at work "out there" that could affect your members or your association. Wouldn't it be great if you had a network of knowledgeable industry insiders who could keep you apprised of any new opportunities or threats developing in your industry? Good news! You already have such a network — your suppliers.More

3 social media strategies for your business
FOX Business
Businesses big and small use social media. Whether you’re a local hardware store Instagramming different home improvement projects or a major national retailer conducting a Twitter giveaway, the businesses that use social media effectively are building bigger brand followings and driving up their sales. For those businesses that don’t have a social media strategy in place, you’re falling behind. And even for those that do, it might be time to reexamine your strategies and adopt some new practices to stay fresh and current.More

US housing recovery sees slowdown
International Business Times
Standard & Poor’s housing data released recently indicates a slowdown in a recovering U.S. housing market from 2012 and 2013, even though a benchmark index posted its best annual gain since 2005. The S&P Case-Shiller index showed a slower gain in home prices in recent months, with the first deceleration in monthly price gains since June 2013. More

US construction spending up 0.1 percent in January
The Associated Press via ABC News
U.S. construction spending showed a tiny increase in January as strength in housing helped to offset declines in nonresidential building and government projects. Construction spending edged up 0.1 percent in January, significantly slower than an upwardly revised 1.5 percent gain in December, the Commerce Department reported recently.More

The top mobile app trends for small businesses in 2014
Tech Zone 360
A recent survey by small business virtual phone service provider eVoice found several evolving trends in the way that small businesses use mobile apps. Mobile apps are increasingly popular in business settings, and small businesses are no exception to the rule. Even though the survey only affected eVoice customers, the general consensus is that small business professionals are picky and fickle with their choices in apps, and those with glitches or don’t meet expectations are often left behind in the dust.More

Why PC upgrades can be key to small business growth
TechPage One
Small businesses are increasingly finding it necessary to their upgrade PCs, websites and other IT infrastructure — even if they’re performing well — just to stay competitive with their bigger rivals and to comply with increasing government regulation. “We compete against Staples, Office Depot, Office Max and Quill,” says Wendy Pike, owner and president of Twist Office Products, a Chicago-based independent supplier of office products. “Our customers expect the shopping experience on our website to equal that of these big competitors."More

Is your business ready for EMV?
FOX Business
MasterCard says recent high-profile credit card breaches are more reasons for U.S. merchants to migrate to EMV asap. Since MasterCard (MA) announced its “Roadmap to Enable Next Generation of Electronic Payments” in January 2012, the credit card company says there has been an industry-wide shift toward EMV from magnetic stripe cards. EMV stands for Europay, MasterCard and Visa, the developers of this technology that runs on a smart-chip, instead of a stripe.More

'My business's website is my favorite,' said no one ever
By Mark MacDonald
What is your favorite website? What site do you go to over and over again? It's probably not your business's — even if you designed and produced it. And the sobering truth is; that your customers and clients will never say your website is their favorite place to go online either. It will never happen. So should we just give up on creating a good small business website then? No. In fact, on the contrary, let's take a look at America's favorite websites and learn from them. More