NARI NewsWatch
May. 7, 2014

3 ways co-marketing can help your small business
Business 2 Community
Co-marketing is a great strategy for a business of any size, but should be a necessity for small businesses. By practicing it, you have another business’s marketing department promoting your business for you. Sometimes they’ll be promoting it pretty heavily, depending on what kind of partnership you have with them. More

How I built my business: Feia Construction
National Association of the Remodeling Industry
Being a successful woman in a male-dominated industry has been a fun challenge for this Wisconsin remodeler. By bringing a husband and wife perspective to each project, Feia Construction is able to offer its clients creative design solutions. Read more about how this design/build remodeling company was built in this month’s “How I built my business” column.More

Don't forget to promote Home Improvement Month
National Association of the Remodeling Industry
It’s still early enough in May to use NARI’s ideas to promote National Home Improvement Month as a marketing tool. Visit the recent blog article, “How to promote your business during Home Improvement Month,” or visit the NARI website to grab the graphics, flyers, press releases and more.More

NARI welcomes new National Member
National Association of the Remodeling Industry
PrimeLending: Based in Dallas, Texas, PrimeLending provides home mortgage and home improvement as well as home refinancing. Whether you're interested in laying down your roots in a new home, refinancing your current home or renovating your space, PrimeLending is here to help you find the loan options that fit your individual needs. We make the home loan experience simple by providing you with personalized service from a team of mortgage experts and ensuring that you are empowered with knowledge from a variety of resources.More

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National Association of the Remodeling Industry
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Rebuilding Together completes successful Rebuilding Month
National Association of the Remodeling Industry
Rebuilding Together brings volunteers and skilled trades professionals together to improve the homes and lives of low-income homeowners in America. Rebuilding Together affiliates complete 10,000 projects per year, providing free critical repairs to make homes and communities safe and healthy. NARI members are vital to the success of this mission in communities across the country.

Rebuilding Together just completed its annual National Rebuilding Month, a month-long call to service during the entire month of April. Over 50,000 volunteers are in service on more than 3,000 affiliate-lead rebuild projects during the month, which culminates with National Rebuilding Day, held on the last Saturday in April. Visit and to read stories about the homeowners and communities served this year.

To find out how you can get involved with Rebuilding Together, contact Linley Beckbridge at learn more about Rebuilding Together, visit and/or follow them on Twitter @RebldgTogthr. More

Southern Arizona holds 2 May events
National Association of the Remodeling Industry
NARI of Southern Arizona is co-hosting a spring social with several other associations on Monday, May 12, from 5:30-8 p.m. Join your colleagues in the remodeling and design community for networking and appetizers. Additional organizations include Southern Arizona Home Builders Association, American Society of Interior Designers, National Kitchen & Bath Association’s Arizona Southern Chapter and Southeastern Arizona Contractors Association. Join the chapter Tuesday, May 20, from 5:30-7:30 p.m. at Westar Kitchen & Bath. The topic will be “How to Houzz,” where you will learn how to build credibility online and harness the power of social media to move your potential clients closer to the sale. The event is free for NARI members and $20 for non-members. Find out more and register on the chapter’s website.More

Greater Baltimore NARI helps you remodel your business
National Association of the Remodeling Industry
Join Greater Baltimore NARI on Wednesday, May 14, from 8:30-10:30 a.m. for the program, “Remodel your business: fewer headaches, more profit.” During this event, you will learn how to operate your business today, with tomorrow’s growth in mind; how to build the framework for growth; how to maintain the energy you’ve created with your business and how to keep track and follow through on all the little things. Members attend for free; non-members are $10. Find out more and register on the chapter’s website. More

Greater Omaha hosts two events in May
National Association of the Remodeling Industry
Join Greater Omaha NARI Thursday, May 15, for an After Hours event hosted by Ferguson from 5-7 p.m. This casual open house is free to members to attend for networking purposes. At the end of the month, the chapter will host its meeting Thursday, May 29, from 5:15-7:45 p.m. at Sunderland Brothers Co. The educational topic will be “Generation Y: Not your mother’s kitchen.” Members can also attend this meeting for free. For more information on either event, visit the chapter’s website.More

Marketing makeover: 4 strategies to help grow your business
Business News Daily
As your small business grows and evolves, you'll probably find that some of your promotional tactics are no longer as effective as they once were. Your business — and the world around it — is changing all the time, and the occasional marketing makeover could be just what your brand needs to get back in the game. More

Optimizing your business posts on Facebook
By Andrea Fischetti
Many of us know that having an active presence on social media is critical for our brands and businesses to remain competitive and relevant. It is equally as important to stay current on what it means to be relevant. For some time now, brands and businesses have focused on attracting "likes" on their posts. These days the playing field has changed. In January, Facebook revised the algorithm that decides what posts users see on their news feeds. Now, users will see more posts from companies that include a picture or video. What does this actually mean? More

5 steps to an effective Instagram strategy
Business News Daily
At first glance, Instagram doesn't seem like a powerhouse lead generator. The photo-sharing app, which allows you to add filters, descriptions, locations and hashtags to pictures taken on a mobile device, is great for brand discovery and engagement. But marketers can't include clickable buy links in their product posts, as they can on other sites like Facebook, Twitter and Pinterest. More

20 effective marketing techniques for under $20
Business 2 Community
There are two reasons you may want to find viable marketing techniques that don’t cost you a small fortune. You might be a small business with limited funds, or you might be a business of any size who wants to cut back on their expenses for the highest possible profit. No matter why you want to cut money on marketing, the twenty techniques in this article can help.More

Advice for small businesses navigating Obamacare
Herald Net
Serving as a partner in a health care staffing and consulting firm, health insurance costs were the second largest expense only to employee salaries. Small businesses maintained a commitment to providing health benefits to their team, but each year the cost would climb often by double digits, forcing tough decisions on whether to reduce benefits, increase employee shares or take a bite out of the bottom line. More

10 negative employee behaviors that undermine success
By Greg L. Alston
As managers, we expect the best behavior from each member of our team all the time. We fully expect our workgroups to be constructive and positive. We expect each member to contribute to a professional environment every day. But in the real world of business, how do you know when someone is damaging the success of your enterprise? How do you know when to cut someone some slack or terminate their employment? These are the 10 major negative behaviors that simply cannot be tolerated in a productive workplace. More

4 tips for growing your small business
State Point via Scoop San Diego
Despite the time commitment and financial investment that come with the territory, more than 25 million people nationwide have opted to start a microbusiness – a company with five or fewer employees. One in every 10 Americans works in a microbusiness, according to the Sam’s Club/Gallup Microbusiness Tracker, a quarterly survey of more than 850 microbusiness owners that provides insights into their economic and emotional concerns.More

Help wanted: 3 ways to minimize new-hire risk
By Catherine Iste
Great news: Companies are hiring again. In fact, today's Labor Department numbers show unemployment in the U.S. falling to 6.3 percent — the lowest figure since September 2008. But with each new hire comes threats to the organization's integrity. From potential shifts in the culture with each new personality to actual security breaches and confidentiality of trade secrets, we invite potential threats in the door with each hiring decision. Most organizations hedge against these risks with steps in the recruiting process like behavioral interviews and background checks. Are these steps enough? More and Lowe's take home improvement partnership national
FOX Business
Home improvement retailer Lowe’s is expanding its partnership with startup to include all 1,700 Lowe’s locations. The two companies paired up in January to bring’s network of home improvement professionals and project data into 139 Lowe’s locations in the Carolinas. More

Chinese drywall continues to be a problem
By Jessica Taylor
Remember when an estimated 250,000 tons of drywall were imported from China during the housing boom and it was used in approximately 100,000 homes in the U.S.? Do you recall the reports that this drywall installed was emitting pungent, corrosive gases and ruining appliances? For years, builders feared product-related lawsuits and settlements. Unfortunately, the problem hasn't diminished yet. Nearly 10 years later, there are still reports popping up in regard to the drywall causing harm to health and homes all around.More

Is there any value left in the home improvement sector?
The Motley Fool
Shares of both the major home-improvement retailers have been on a tear over the last half decade as the housing market has recovered. Shares of Home Depot and Lowe's are both up more than 75 percent over the last three years versus an S&P 500 index that's up only 40 percent. These stocks have traded in-line with each other from a valuation perspective for a number of years. But is that about to change? The two companies appear to be taking different paths for growth. More

5 big data solutions for small businesses
Business News Daily
Big data isn't just for big businesses with even bigger budgets. Today, small business, too, can reap the benefits of the massive amounts of online and offline information to make wise, data-driven decisions to grow their businesses. Although most big data discussions concern enterprises that have all the resources to hire data scientists and research firms, if you know where to look, there are several ways that your small business can gather, analyze and make sense of data you already have.More

Get your tech right before you grow
Dynamic Business
With numbers increasing as more budding entrepreneurs follow their dreams, implementing the correct IT solutions from an early stage is essential as it allows fast access to information and streamlining of a range of business operations. Although the term ‘IT’ can seem daunting, it’s an important aspect of any growing business as it provides a range of essential services that can increase productivity and efficiency whilst also supporting growth. To ensure small business owners can understand and acquire the right technology, there are a range of IT solutions available that are easy to use and that don’t break the budget. More

Small businesses must unlock their full potential through mobility
Tech Radar
In 2014 we live in a world which is constantly connected. The advent of cloud technology has meant we can now do business on the move, at any time, from any location. And the only way is up. IDC predict the sales of tablets will grow by 18 percent in 2014, with smartphones growing by 12 percent. More

How to choose a business email service
Business News Daily
Email is an indispensable part of running any small business. It’s often the best — and least intrusive way — to communicate with employees, colleagues and collaborators. But if email is so important, you'd better think hard before choosing an email service for your business. Not all email platforms are created equal, so it's important to choose one with the features you need. At the same time you'll want to avoid overpaying for features that you don't need. More