NARI NewsWatch
May. 28, 2014

Small business marketing tips: 8 ways to leverage customer reviews
Amsterdam Printing
There’s no doubt that word-of-mouth marketing is effective. According to a Nielsen report from 2012, “Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth or recommendations from friends and family, above all other forms of advertising.” In this 24/7 digital age in which we live, sharing our recommendations is easier than ever, and they can travel much farther than just between our family and friends, thanks to sites like Yelp and Angie’s List. But are these online review sites as powerful as traditional “verbal” word-of-mouth? The answer is yes.More

Why you should make your employees feel valued
National Association of the Remodeling Industry
There’s a meme making its way across Facebook that provides the following Q&A:
CFO asks CEO: “What happens if we invest in developing our people, and they leave us?”
CEO: “What happens if we don’t, and they stay?”

The key is to not only develop them but to then make them feel like a valued part of making the company successful. Here’s how you can do that.More

Make the most of your NARI member benefits
National Association of the Remodeling Industry
Whether a new member or a long-time member, it’s often hard to realize the array of benefits that are part of your NARI membership. This quarterly webinar provides you an overview of NARI’s benefits, broken down into six buckets — marketing, education, advocacy, research, recognition programs and business tools — so you can easily access the items most important to you and your company. The next quarterly Member Benefits Webinar will take place Wednesday, July 16, at noon CT. Find out more and register here.More

Visit NARI's Knowledge Community
National Association of the Remodeling Industry
Have you visited NARI’s Knowledge Community lately? View more than 60+ webinars on topics ranging from best business practices, human resources issues, sales and marketing tips and more. Webinars can be viewed to earn NARI CEUs. In addition, NARI’s short podcasts cover everything from what to do with leads from a home show to how to create a useful client e-newsletter. These 15-minute radio programs are worth 1 CEU for listening to five podcasts. And there are also podcasts you can use to educate your potential clients, on how to prepare for a remodeling project and about why there are days that no work is being done on their project. More

Mark your calendars for Dwell on Design in June
National Association of the Remodeling Industry
You’re invited to America’s largest design event, Dwell on Design, June 20-22, at the Los Angeles Convention Center.

Curated by the editors of Dwell magazine, this exciting three-day celebration of modern design invites you to explore the latest design trends, attend thought-provoking conversations, earn CEU credits, network with industry leaders, tour some of LA’s best modern homes and more! Be among the 30,000 visitors to this exceptional show where you can see new design ideas, products and services from 400 national and international exhibitors see 200+ speakers, including keynote speaker Stephen Burks, earn CEU credits with more than 37+ classes and more.

For more information and to purchase tickets, visit the event’s website. More

Celebrate success with NYC/LI
National Association of the Remodeling Industry
NYC/LI NARI will celebrate its Achievement Awards and install new officers Thursday, June 19, from 6-10 p.m. Celebrate the chapter’s achievements and outstanding volunteers at The Venetian Yacht Club and meet NARI National President Kevin Anundson, MCR, CKBR. The cost to attend is $75 for members and $90 for non-members. Find out more information and register on the chapter’s website.More

Golf with Fox Valley chapter
National Association of the Remodeling Industry
NARI Fox Valley, Wisconsin, is holding its 16th Annual Golf Outing on Thursday, June 19, at the Grand View Golf Club. The golf outing is played as a Scramble, but if your foursome is looking for a challenge, you will have the option to play the course as a Best Ball competition. If we have two or more teams interested, we will add a new competition.

Registration starts at noon with a shotgun start of 12:30 p.m. Following the scramble, you’re invited to a dinner reception with raffle prizes and a silent auction. Cost to golf is $200 per foursome, or $55.00 per person.

Not a golfer? Join us for the dinner reception for $15.00 per person. Find out more information and register on the chapter’s website. The chapter is still looking for donations for the silent auction, as well. If you have items to donate, contact More

Learn how to acquire new customers with the Silicon Valley chapter
National Association of the Remodeling Industry
NARI of Silicon Valley, California, will hold Part 2 of its Lunch ‘n Learn as an evening workshop, “Learn How to Acquire, Retain and Engage Customers.” This special 2.5 hour workshop will take place from 4-6:30 p.m. and be lead by Kathy Long of Kat & Mouse Co., who is also a local search expert, and under her expert guidance, you will complete the “Get Google rank” workbook and checklists.

You’ll also learn the three main criteria Google uses to rank a website in its Google places, how to optimize your website so Google ranks you at the top for the keywords of your choice, how to use social media to build relevancy and trust so that Google ranks you higher and more.

This is a hands-on workshop, so bring your laptop. This event is free if you attended Part 1 on May 1; otherwise it’s $49. Find out more information and register on the chapter’s website.More

4 simple questions to ask in each selling situation
By Marc Wayshak
Over 500,000 startups are born each year in the United States alone. Impressed by that number? Don't be — because 50 percent of those startups fail within their first year. And, within the next four years, another 50 percent or more will fail. The environment for small business is hostile. If you're running a small business today, you know what I mean. Luckily, there are ways to master your environment and give your company a leg up. The number one rule is this: You absolutely must know how to sell your product or service. And you need to do it better than your competitors do.More

Quick and easy tips to boost your social content marketing
Small Business Trends
Phil Penton, President of Social Integration, an end-to-end reputation and social media management platform, was asked to give us his insight into how smaller (yet growing) businesses can get the most from social media. For small businesses, social media marketing often takes a backseat to what business owners might deem more “fruitful” marketing activities. But social media can have huge benefits for small businesses – if it’s done right. More

Managing up: How to keep your boss happy
By Catherine Iste
One of the most important skills to develop is the art of keeping your boss happy. It does not matter how good you are at what you do, if your boss is not happy with you, life at work will be an uphill battle. This does not necessarily mean kissing up, buying gifts, selling out other people or any other actions that might undermine your professionalism. What it does mean is understanding what is important to your boss and making sure he/she gets it. More

3 tips to boost business sales with Pinterest
By Emma Fitzpatrick
What's the next step after your business has established a presence on social platforms? From Instagram to Facebook, each social platform comes with its own list of do's and don'ts for businesses. Don't auto-post. Do post relevant content on a regular basis. Pinterest, the image-driven scrapbook-esque social site, may not be getting enough of your attention this spring. Did you know Pinterest has more than 70 million users? Or that Pinterest will generate you four times more money per click than Twitter? More

New IRS program to give penalty relief to small business retirement plans
Accounting Web
In June, the IRS will launch a one-year pilot program intended to help small businesses with retirement plans that owe penalties for unknowingly failing to file reporting documents. Small businesses that file current and prior-year forms during this pilot program can avoid penalties. The program is targeting certain small businesses that maintain retirement plans but may have been unaware of the filing requirement. More

Small business slowdown holds back global recovery
The small-business slowdown afflicting the U.S. is apparently a global phenomenon. American economists recently have pointed to the fading fortunes of U.S. small businesses — once the "engine" of job growth — as a key reason the economic recovery has been longer and deeper than in any post-war recession. But small businesses throughout the developed world are also struggling, according to research published this week by the Organization for Economic Cooperation and Development. More

The secret to winning small business contracts
Daily Finance
If we are to believe the standard depiction in popular culture, the relationship between a small business and its customers is a healthy, symbiotic one where both sides treat each other fairly. In reality, customers more often act like a dysfunctional parent, playing siblings against each other in order to win their affection.More

94 percent of people think buying from small businesses is important
Small Business Trends
You may be happy to know that the majority of people think it’s important to frequent and buy from small businesses. An annual survey conducted by The UPS Store found that 94 percent of Americans believe shopping at small businesses is important. And 90 percent of the people responding to The UPS Store survey believe that small businesses are important to the economy. More

Homebuilders' bonus: Weak competition from 'newer' homes
New home sales have been reported, but the monthly, seasonally adjusted number is not the key determinant of the homebuilding outlook. Yes, we got to see how things are going now, but more importantly are the underlying drivers that put new homes in a favorable competitive position.More

Home remodeling trumps moving in current market
Bath and Kitchen Pro
With the exception of millennials, the majority of U.S. homeowners who are remodeling plan to stay in their home for the long term, according to the third annual Houzz & Home survey. 53 percent of U.S. homeowners say they are remodeling to increase the resale value of their home, but have no plans to move in the next five years, and 16 percent plan to sell their home in the next two years. More

Small businesses like new technology but don't use it
CMS Wire
Social media, smartphones and tablets are top technology needs for SMBs, right? Well, actually, it would seem not. Yes, they are important, but not as important as desktops, landlines and laptops, according to Microsoft-sponsored Ipsos research. It shows that while small to medium size businesses love technology, only 30 percent have adopted new kinds of technology, like cloud computing. More

Smartphones become vital to small business entrepreneurs
The Seattle Times
Smartphones have become vital for on-the-go entrepreneurs. Apps aimed at small-business owners allow them to pay bills, update websites, market their companies, reach out to customers and keep in touch with employees from anywhere. Some owners say their smartphones make it easier for them to build a side business while keeping a full-time job or step away from the company when needed. More

Company uses technology to change employee behavior
The Globe and Mail
More than 95 percent of the world’s biggest companies report on corporate social responsibility (CSR), but employee engagement in such programs typically hovers at a lowly 14 percent. In 2011, large North American organizations spent about $20-billion on CSR and sustainability related software, hardware and consulting services designed to embed them into business practices and to engage employees. More

Google plans to court small, medium businesses with subsidized Wi-Fi
Tech Times
Google has always wanted to work with small businesses and may just have come up with the right thing to win business owners over into using more of its cloud-based enterprise services - subsidized Wi-Fi. The Information says it has obtained a leaked document that reports Google is planning to roll out heavily discounted commercial-grade Wi-Fi hardware and software to small and medium business More