NARI NewsWatch
Jun. 11, 2014

4 reasons to keep your content simple
By Joe Latta
Your prospects are bombarded with persuasive messages — 400 per day, according to psychologist Kevin Dutton. Moreover, research shows that 81 percent of those messages contain more written or verbal content than is necessary, encouraging audiences to tune out, gloss over and move on. It's time to streamline. So before allowing the kitchen sink to be tossed into your next proposal, presentation or marketing document, point out these four reasons to keep your messages short, sharp and simple.More

How I built my business: Normandy Remodelers
National Association of the Remodeling Industry
Normandy Remodelers, in Hinsdale, Ill., is at the top of the list of successful remodeling companies nearly every time a trade magazine publishes a list. The company achieves consistently high marks by always focusing on doing the right thing for the customer, through dedicated and passionate employees. Find out more about how the company created its culture of success here.More

Certified Remodeling Project Manager prep course starts June 25
National Association of the Remodeling Industry
The eight-week Certified Remodeling Project Manager (CRPM) prep course addresses project cost management, communication, project planning, quality assurance, record keeping, and risk management.

Key points covered include:

This class meets via teleconference and online from 5 to 7 p.m. Central weekly. This prep course allows you to sit for either the Aug. 29 and 30 or Sept. 5 and 6 exam test dates. Download an application now. Questions? Contact Cindy at or via phone at (847) 298-9200.More

Staples Advantage is here for you!
National Association of the Remodeling Industry
Did you know that Staples offers more than just office supplies? Staples Advantage has a wide selection of break room supplies, light cleaning products, technology, and furniture and more!

Online Ordering Made Easy
Your Staples Advantage private web site offers instant access to a customized assortment of products, with features that make ordering easy and give you maximum control over spend. Including:

Plus, Enjoy FREE* shipping and your own Account Manager!
Click here to learn more about this program.
Questions contact Veronica Pratt at 603-628-2337 or
*You must spend $50 or more to qualify for free shipping.

Learn lead-generation tips from NARI of Diablo Valley
National Association of the Remodeling Industry
Tuesday, June 17 NARI of Diablo Valley will learn about the top eight tried and tested lead generation strategies for contractors. This presentation reveals proven strategies that have generated a large volume of new leads for a wide range of contractors whether specializing in kitchen and bath remodeling, additions, decks, windows, plumbing, HVAC or electricians. Kharan Dillion shares The Contractors Coach's unique process that sets the proper foundation for business building through lead generation, business strategies and personal growth. Typical results in the tough economy of 2011 and 2012 were a rapid increase in business revenue anywhere from 50-100 percent in as little as one year. Join us for this powerful, practical presentation and begin to earn more money consistently. The meeting will take place from 6 to 8:30 p.m. The cost to attend is $35 for NARI members who sign up at least two days ahead and $45 for nonmembers. For more information and to register, visit the chapter's website.More

Golf with NARI NYC/LI
National Association of the Remodeling Industry
Monday, July 14, NARI NYC/LI will take to the links with its annual Golf Classic at Port Jefferson Country Club at Harbor Hills. Registration starts at 9:30 a.m., with a putting contest and free time at the driving range. The shotgun start is at 11 a.m., with lunch on the turn. At 5 p.m., there will be a $50,000 shootout, and from 6:30 to 9:30 p.m., there will be dinner, prizes and awards. This day of golf costs $295 per person, $1,180 for a foursome or $95 to just join for dinner. For more information and to register, visit the chapter's website.More

Milwaukee NARI's STARS program starts in July
National Association of the Remodeling Industry
The State-of-The-Art-Remodeling-Specialists, or STARS, training program will be starting in Milwaukee Thurs., July 10. This five-month program, held the first Thursday of the month from 9:30 to 11:30 a.m. The STARS member training program is for everyone, including general and single-line contractors, designers, sales and marketing professionals, project managers, business owners and office and administrative personnel. The five topics of the program are:

Sign up for all five tracks for $100. To register, visit the chapter's website.More

Learn how to generate website traffic with NARI Atlanta
National Association of the Remodeling Industry
If you're a small business owner looking to generate more website traffic and leads, join NARI Atlanta Tues., July 15 for its program, "SEO 101." This workshop will teach the fundamentals of search engine optimization and how to become more findable to your leads and prospects who are searching online for the products and services you provide. Review the basic fundamentals of SEO and share action strategies that you can take away and implement immediately. The meeting will be held from 5:30 to 8:00 p.m. at Traditions in Tile in Alpharetta, Georgia. The cost to attend is $25 for NARI members and $50 for nonmembers. For more information and to register, visit the chapter's website.More

Small business confidence surges
Business Insider
The NFIB's small business confidence index came in at 96.6 for May — the highest reading since 2007. That also beat expectations for 95.8. Pantheon Macro's Ian Shepherdson says this index is more important than payrolls, and sees this jump to the as a major shift. More

What if your business outlives you?
Small business owners may not think they need a succession plan, but that assumption is one of many mistakes they make when it comes to planning their future and the future of the business. There's no question some tiny operations may not require any plan at all, but if you see the business changing in the future or want it to outlive yourself, than it's a necessity.More

Mobile technology is reshaping small business
Business 2 Community
A recent report conducted by AT&T and the Small Business & Entrepreneurship Council, a nonprofit group that promotes entrepreneurship and small business, small business owners have netted $67.5 billion a year from implementing smartphones and tablets in their day to day business activities. Mobile technology is saving businesses a lot of money, as well as time. More

6 money-saving tips for bootstrapping small businesses
Entrepreneurs often embark on the journey of building a business with a grand vision in mind — one in which the company flawlessly grows from convoluted concept to well-oiled machine like a butterfly emerging from a cocoon. The reality of running a small business is a bit more chaotic, not to mention expensive. If you're bootstrapping your company, taking out loans to get off the ground or pouring your hard-earned savings into a business venture, you'll want to do everything in your power to ensure you're staying in the black.More

Skip the website? Some small businesses still do
News & Observer
It's cheap. It's easy to do. And it can take less than 20 minutes to set up. Yet more than half of all small businesses still don't have a website. "It's just ridiculous," says Jim Blasingame, a small business author and radio show host. "Every small business needs a website. Period. Nonnegotiable." More

Nonresidential construction segments lost 500 jobs in May 2014
The U.S. construction industry only gained 6,000 jobs in May, according to the June 6 employment report by the U.S. Department of Labor. Nonresidential construction segments lost 500 jobs in May, a surprising departure from the 12,600 jobs added in April. The residential sector performed slightly better, adding 3,300 jobs for the month. More

Report: Green homes show growth in a recovering market
PRNewswire via Digital Journal
Residential construction is a key engine behind economic growth in the United States. According to McGraw Hill Construction's Dodge Construction Market Forecast, single and multifamily housing projects account for about 45 percent of the value of all construction projects started in the United States in 2014. With that market forecasted to grow rapidly in coming years, the green activity and drivers in the market are critical. More

Would you use it? Affordable location-based marketing
Is your business ready to try location-based marketing? Using geo-data, location-based marketing helps brick-and-mortar establishments reach nearby, highly targeted customers in real-time on the devices these consumers most frequently carry: their smartphones and tablets.More

Why your small business needs inbound and outbound marketing
Business 2 Community
Every small business is constantly marketing itself — whether that means reaching out to new customers, asking existing customers for repeat business, or attracting new customers via word of mouth and online marketing. Unfortunately, some small business owners fall into a trap of relying too heavily on only one type of marketing and ignoring the rest. More

Facebook: Now 30M small businesses with active pages
Dan Levy, Facebook's director of small business, just said that the company has 30 million small businesses with active pages on the social network. That's up from 25 million from last November, when Facebook first started using its current definition to counting SMBs using its current definition. Levy shared the number during the press Q&A session at Facebook Fit, a small business-focused event.More