NARI NewsWatch
Jun. 17, 2015

A recommended book for all remodelers
NARI
Looking for an easy-to-read book that answers all those little questions that come up in your day-to-day business activities? Dan Taddei, NARI’s Director of Education & Certification, recently read The Elements of Building—A Business Handbook for Residential Builders & Tradesmen, and he says it’s a must-have. Check out his review and learn why. More

Question of the Month results
National Association of the Remodeling Industry
Earlier this month we asked: Is your company’s website mobile friendly? Results show that 77 percent said yes while 23 percent said no. If you said no or you’re not sure, the following article from Remodelers Advantage may be helpful.More

Straight from the certifications webinar
National Association of the Remodeling Industry
The next Straight from the Certifications Webinar will take place tomorrow at noon CT; 1 p.m. ET; 11 a.m. MT and 10 a.m. PT. Presenter Gary Grabowski, CR, UDCP, will discuss, “Universal Design: Pursuing the Niche.”More

Using video to share your story
National Association of the Remodeling Industry
Video is becoming increasingly popular as a marketing tool. Have you been thinking about taking the plunge, but worried about the time and cost constraints? Be a part of the NARI Marketing Forum call tomorrow at 2 p.m. CT; 3 p.m. ET; 1 p.m. MT; noon PT and learn more about this timely topic. Email marketing@nari.org to RSVP.More

Nominations open for 30 under 30 program
National Kitchen & Bath Association (NKBA)
The NKBA is currently searching for 30 outstanding individuals under the age of 30 who are passionate in their profession and forward-thinking toward their success in the kitchen and bath industry. Nominations are now open. More

Be listed as one of remodeling's elite
Remodeling
There’s still time left to be listed in Remodeling’s Top 550, but don’t delay. The deadline is Friday, June 19.More

Take advantage of savings through The Home Depot Rebate Program
The Home Depot
If you’re not part of The Home Depot Rebate Program, you’re missing out on 2 percent cash back on all purchases. For a company that spends $30,000 per year, that’s $600 in cash! Use your rebate toward your NARI membership dues, buy some new tools or just put in your wallet.More

More evidence of positive effects of nature in built environments
By Michael J. Berens
Increased daylighting is now a common strategy for reducing energy consumption in buildings. It has the added benefit that it is also good for occupants. Exposure to sunlight and natural views have been shown to improve mood, increase productivity and enhance wellness. Several recent studies have found that providing access to nature and natural views in the built environment also promotes a number of other positive behaviors.More

Learning the language of home performance with Sam Rashkin
Remodeling Magazine
Sam Rashkin, chief architect at the Department of Energy, Office of Energy Efficiency and Renewable Energy, unravels the semantics and psychology behind home performance terminology, exploring how just a simple word change can express a whole new way of thinking — and selling.More

How to cultivate brand authenticity for your business
By Emma Fitzpatrick
Brand authenticity is a term you hear a lot, but not everyone knows how to define exactly what the term means. Typically, you know it when you see it — and when you don't. For example, Spirit Airlines was in the hot seat recently for automating their social media platform. Customers looking for that personal touch got bombarded with canned responses. Yikes. The airline completely missed the point of social media — genuine connections between consumers and authentic brands.More

The client files: Method to a deadbeat's madness
Professional Remodeler
The shingles are high-nailed and the installers didn’t even use a peel-and-stick flashing. A low-ball job if ever there was one. Nonetheless, the homeowner insists that it’s product failure. The manufacturer agrees to credit the homeowner $4,000 on the shingles and $8,000 on the labor. The remainder of replacement cost comes to about $16,000. More