NARI NewsWatch
Jun. 25, 2014

74 percent of small business owners optimistic on economy
CPA Practice Advisor
Almost three-fourths of small business owners in the U.S. are confident that their revenues will grow through 2014, according to a new study by cloud HR services provider TriNet. The Small Business Confidence Survey, which explores the opinions of U.S. small business owners in regard to issues such as their outlook on the state of their companies and on federal and state legislation, was conducted by Harris Poll on behalf of TriNet.More

In social media, its all about who you know
National Association of the Remodeling Industry
Social media might make you nervous, but it's a powerful tool for you to grow your word-of-mouth marketing efforts. Leverage the people you know — and who those people might know — to reach new prospects. Here's how to use social media sites to highlight your work and drive traffic — and leads — to your website.More

Use Instagram to promote your work
National Association of the Remodeling Industry
Speaking of social media, Instagram — a photo-sharing app — allows you to not only highlight your projects but give a taste of the company's personality. Designs by Skill and RJK Construction use their Instagram accounts to really build their brand by sharing photos of team members out and about at meetings, training and other events. The ability to use hashtags for search words also helps them reach new audiences. Here's how these NARI companies successfully use Instagram.


Save the date for NARI's Fall Leadership Summit
National Association of the Remodeling Industry
NARI is hosting the 2014 Fall Leadership Summit September 18 & 19 at The Benson Hotel, Portland, OR, and you won’t want to miss this event. As a key stakeholder in the NARI community, we know you’ll appreciate the speakers and topics we’ve lined up for our fall session.

Our goal is to help NARI Leaders:

NARI National Members will also find value in these sessions, as well as the opportunity to network with NARI chapter leaders from across the country. And besides critical learning, we’ve built in some FUN!

For more information, to register, and to book hotel accommodations, go to our event page.More

3 new webinars added to Knowledge Community
National Association of the Remodeling Industry
Visit the Knowledge Community for online education. These three newest programs were recorded as part of NARI University’s Industry Trends Webinars.
Overcoming Challenges in Your Remodeling Business, presented by Victoria Downing of Remodelers Advantage will help you identify the challenges you are experiencing in your business and develop strategies to overcome them. Challenges addressed are:

You can find this Webinar under Best Business Practices and Sales and Marketing.

Understanding Sealants and Adhesives, presented by Paul Majka of Henkel Corporation, will: You can find this Webinar under Design and Green Remodeling.

Window Installation, presented by Don Myers of Andersen Windows and Doors, provides the steps to determine if the replacement project calls for a full frame replacement or if an insert window (also known as a pocket window) could be used. He also details the methods to properly measure the window, prepare the opening for effective water management and properly install both kinds of windows. You can find this Webinar under Design and Project Management.

To access any of NARI’s 60+ Webinars, visit the Knowledge Community. Each Webinar is worth 1 CEU.More

Forecast the future with Central Indiana
National Association of the Remodeling Industry
Central Indiana NARI will once again be hosting Hanley Wood’s Jonathan Smoke, a national expert on tracking and analyzing real estate market conditions across the country. The presentation, “Forecasting the Future in Remodeling: The Road Ahead for Remodeling in the Indianapolis Area,” will take place Thurs., July 10 from 5 to 8 p.m. at Woodstock Country Club. All attendees will receive a free copy of the full Indianapolis Metropolitan Statistical Area local market report (a $500 value). Dinner is included in the registration fee of $30 (or $35 at the door). For more information and to register, please visit the chapter’s website.More

Learn about the NARI-BIE home show in July
National Association of the Remodeling Industry
NARI-BIE’s July meeting will focus on the details of its home show March 6-8. If you’ve thought about exhibiting but haven’t, the Tues., July 15 meeting will provide you with not only information but a discount as well.

- Learn about the March 6-8, 2015, show that will be held, once again, at Sunnybrook. We will address marketing, theme, show hours, and more;

- Share or Listen to Home Show Success Stories (We are reserving 10 minutes of the evenings program, to allow anyone attending to share up to 30 seconds of a POSITIVE experience tied to the show); and

- Obtain answers to questions you may have.

If that wasn’t reason enough, the committee would like to extend a 12% early sign-up discount to any exhibiting company attending the dinner AND who signs up with a deposit within 30 days of the original paperwork being sent. PLUS one lucky attendee will receive a 20% discount for the member company they represent on one show space! The same criteria applies to the winner; their company must sign up with a deposit within 30 days of the original paperwork being sent.

The meeting starts at 5:30 p.m. at Brookside Country Club. The cost to attend is $25. For more information and to register, visit the chapter’s website.More

Get your REMMIES questions answered in San Fran
National Association of the Remodeling Industry
San Francisco Bay Area’s REMMIES Award program is moving online this year, and Wed., July 9, the chapter will unveil and answer questions about the new system. The meeting will take place from 6 to 8:30 p.m. at Wooden Window in Oakland, Calif. The online system will make it easier to submit your projects for judging. No more binders to assemble and mail! The cost to attend is $30 for members who register before July 7, and $50 for non-members who register before July 7. For more information and to register, visit the chapter’s website.More

Americans say: Tweets, likes and shares don't make us buy stuff
Bloomberg Businessweek
Most Americans say social media has zero influence on their purchasing decisions, according to the results of a Gallup poll published. That may be welcome news to every small business owner who thinks that managing a Facebook, Twitter, or Pinterest account is too time-consuming, distracting or otherwise confangling to be worth the effort.More

11 success tips from small business leaders
Small Business Trends
Whether it's about how to use social media, getting through the early dark days of a startup, or about marketing your business, getting advice can help you succeed. This video contains success tips from 11 business leaders, shot at ICON14 in Phoenix. ICON is the Infusionsoft customer conference that attracts 3,000 attendees, most of them small businesses or serving small businesses like yours.More

Small business survivors: Where employers weathered the recession
The Washington Post
Hundreds of thousands of entrepreneurs started a new company in 2007, not knowing that the economy was on the verge of collapse. Not surprisingly, more than half of them have already gone out of business. In a select few states, though, companies defied the odds, with more of them still running than shuttered. So, where are these survivors? More

Poll: Most small-business owners aren't planning ahead
Starting and growing a business usually involves a fair amount of sweat and sacrifice. Yet many entrepreneurs who have spent years building successful businesses would rather have a root canal than undertake the often-painstaking process of succession planning. A succession plan is essentially an exit strategy, ideally one that ensures that the current owner of a business, or that person's heirs, will be able to cash out at a fair value under certain circumstances.More

Small businesses increasingly turn to online lenders when banks bail
Since the financial crisis, small business lending by banks has declined substantially according to federal data. The value of loans of less than $100,000 is down by more than 18 percent since 2008. But while banks have pulled back, new types of sparsely regulated nonbank lenders have stepped in as alternatives, hoping to disrupt traditional small business lending.More

How the Affordable Care Act helps small business
Yahoo News
After the Affordable Care Act's 2010 passage, Lorenzo Harris said he realized the landmark law's employer mandates would not apply to his commercial janitorial services firm, Janico Building Services. Those mandates require firms that employ more than 50 to provide health insurance coverage.More

Smart tips for using your business data
The tech world is constantly buzzing about big data — but your small business doesn't need to be, according to one expert. Steve Weber, a professor at UC Berkeley's School of Information, says it doesn't make that much sense for small businesses to try to turn every customer interaction into data points for deep analysis.More

Why small businesses can't ignore mobile technology
There's much more to a mobile workforce than the ability to conduct business on the go; mobile technology is also critical to effectively running and growing small businesses, a new study reveals. The study, released by business and accounting software provider Sage North America, found that mobile technology has been instrumental to business processes. More

Run your small business in the cloud
Small Business Computing
Need to make a call? You don't look for a pay phone, you use your cell. Need to check the news? You don't buy a paper, you glance at your tablet. So why own and maintain your own server to run your email platform or house your office suite on a laptop? "The cloud" no longer represents the future of computing, it's the present.More

Latest housing trends reflect larger generational shifts
By Michael J. Berens
Depending on who you want to believe, Americans either are continuing the recent trend of flocking to the cities or they are starting to migrate back to the suburbs. Both scenarios appear possible according to recent data from the U.S. Census Bureau. The reason? Improvements in the economy are aligning with major life-stage shifts in the adult population that impact housing choices. In other words, boomers are downsizing, Gen Xers are maturing, and millennials are looking for their first career jobs. The controversy over the census data boils down to which trend line you choose to emphasize.More

How to avoid overimproving
Charlotte Observer
A construction company manager in his 50s bought a ranch-style house in a desirable neighborhood with the intention of renovating the place to flip it — meaning he hoped to quickly sell for a profit. Full of bluster and self-assurance, he embarked on a massive renovation program that involved gutting rooms and moving walls. More

Home, landscape tour showcases energy-efficient building, craftsmanship
The Bellingham Herald
In a green-minded town, it's not uncommon to hear folks talking about saving energy, recycling, reducing their carbon footprint and efficiency. During these conversations, have you wondered if these principles apply to your home? Of course they do.More