NARI NewsWatch
Jul. 2, 2014

5 critical mistakes that kill the value of your small business
Are you your own worst enemy when it comes to selling your business for a high price? Many entrepreneurs expect to reap a nice profit when they make their exit but discover mistakes that crush the value when it's too late. "Poor seller preparation" consistently appears in the top five reasons deals fail in the Market Pulse survey published each quarter by the Pepperdine Private Capital Market Project, International Business Broker Association and M&A Source. Avoid these five critical errors and you'll achieve a much greater profit from the deal.More

NARI members visit Capitol Hill
National Association of the Remodeling Industry
Sixteen NARI members from NARI Metro DC, Greater Baltimore Area NARI, NARI Mid-Maryland and NARI of Central Virginia, spent the day on Capitol Hill last week, lobbying on behalf of NARI’s federal advocacy priorities. NARI lobbyists Randi Fredholm Hutchinson and Sen. Tim Hutchinson, of Dickstein Shapiro, prepped the group on what to expect, as well as on NARI’s talking points. In the afternoon, the group then visited eight congressional offices: four senators and four representatives.

“With all of the issues facing these representatives’ offices, it is impossible for them to thoroughly understand each concern,” says Mason Hearn, a NARI member from NARI of Central Virginia. “As NARI members, we were there to assist our congressional representatives in their understanding of the issues, as well as presenting the impact to business and particularly, our industry.”

For a full report on the visit, please visit NARI’s blog.More

NARI Legal Corner: How to get paid on an overdue bill
National Association of the Remodeling Industry
This month’s Legal Corner blog is in response to a member question: How to get paid on an overdue bill. Although a mechanic’s lien is your best bet, there are a few additional options to consider: a collections letter, negotiation, a collections agency, lawsuit or writing it off. Here are the pros and cons of each option, to help you decide based on your situation.More

Wear your NARI badge proudly
National Association of the Remodeling Industry
Houzz recently unveiled a badge program, allowing you to more easily to advertise your NARI affiliation via this online platform. Let clients know your professional and educational affiliations by adding a badge to your Houzz profile.

If you'd like more of a tutorial on how to add badges, visit the Houzz website.More

NARI welcomes new National Member
National Association of the Remodeling Industry
improveit! 360 is the only business management platform and CRM designed to help home pros quickly and efficiently build wealth. This system was built to eliminate chaos, lower costs and increase profit. With improveit! 360, contractors and remodelers generate and close more deals by automatically nurturing leads until they buy, track every customer interaction, and manage leads, sales, and projects from one centralized location. With best-in-class dashboards and reports, owners get a 360 degree view of their operation for better decision-making. This powerful system is web-based with no software to install or upgrade. The free mobile apps give you and your team remote access to vital information on a smartphone, laptop or tablet. Started by Big 50 remodelers exclusively for home improvement companies, improveit! 360 is a tiny investment that delivers massive returns every day.More

Take advantage of your Marketplace Benefits
National Association of the Remodeling Industry
Exclusive Grainger savings offer just for contractors!

Save more on the products you use every day. No hassle, no obligation and no contract required. Simply choose one of the options below and call 877-877-6410 with the code HVAC or ELEC.

If you have any questions about exclusive offer for NARI members through Grainger contact Veronica Pratt at 603-628-2337 or

Last call: July 8 Universal Design Certified Professional prep course
National Association of the Remodeling Industry
The four-week Universal Design Certified Professional (UDCP) prep course starts Tues., July 8. This online course addresses the concepts of Universal Design; client’s needs assessment, design applications, construction techniques, electrical systems, and plumbing systems. This course fulfills the universal design education requirement to take the UDCP exam. Click here for the prep program application. Questions about this prep course or any NARI certification programs, contact

Lunch & Learn with NARI of Central Ohio
National Association of the Remodeling Industry
NARI of Central Ohio will host a NARI Profit$ Lunch & Learn Wed., July 16 from noon to 1 p.m. The topic is “Three keys to definitive success with media,” presented by Michael Morris of Morris Media. This presentation will give you the only true factors that your company needs to get a return on investment and take the guessing out of what truly makes the difference between buying advertising and investing in what works. Lunch is compliments of Sunny95. To find out more about the meeting and to register, visit the chapter’s website.More

St. Petersburg mayor to speak at Tampa Bay's July meeting
National Association of the Remodeling Industry
Join NARI Tampa Bay for its meeting Thurs., July 17, as it welcomes St. Petersburg Mayor Rick Krieseman, who will speak on the state of the building in St. Petersburg. The meeting will take place from 6:00 to 8:30 p.m. at Bascom’s Chophouse. Don’t forget to bring money for the Toys for Tots Raffle. For more information and to register for the meeting, visit the chapter’s website.More

NARI of Madison hosts NARI night
National Association of the Remodeling Industry
Join NARI of Madison for NARI Night, Wed., July 23 at Gerhards, featuring Kohler, Cambria and Houzz. The event will take place from 4:30 to 7:00 p.m. The Houzz presentation, “Technology for storytelling: Reach new clients and engage a global community” will take place from 5:00 to 6:00 p.m. For more information and to RSVP, visit the chapter’s website.More

Marketing plans for small business
Business 2 Community
Running a successful small business is tough. It's not for the faint of heart, but you've made it this far — right? Now it's time to step it up and grab a larger market share, increase revenues and live to fight another day. That's what this article is about — getting things started or restarted to make your digital marketing presence more successful.More

8 public relations solutions for small businesses
Public relations is key to any successful business venture. For budget-conscious small businesses, however, hiring a PR firm is out of the question. What's a resource-strapped business owner to do? Take the do-it-yourself route, of course. But DIY doesn't always mean effective. To help you get the most of your self-launched PR campaigns, here are eight DIY PR resources you shouldn't miss.More

Deconstruct the latest social media stats for your business
We all know that in 2013, we are spending an enormous amount of time online, and the majority of time spent online is devoted to using social media; that is, procrastinating online. But businesses are also jumping onto the social media bandwagon, and understanding these social media statistics can really help you understand how to market your business properly.More

Word of mouth still rules for brand advocacy
Even if consumers really like a product or service, they're not likely to share those feelings on Facebook or Twitter, new research suggests. Instead, social media users are more likely to express their opinions about products in face-to-face social situations, according to a new study in the Journal of Consumer Psychology. More

5 tips on developing a successful inbound-marketing strategy
As a small-business owner, you wear a lot of hats: customer support, HR, media relations, bookkeeper and the list goes on. With so many responsibilities, marketing doesn't always make the top of the list. But it should, as it is important for maintaining the pipeline to ensure you stay busy.More

Answers to more small businesses questions about Obamacare
Bloomberg Businessweek
As signups for Affordable Care Act coverage loomed last year, Bloomberg Businessweek received a barrage of questions from small business owners wrestling with the details of insurance exchanges, tax credits and employer mandates. Most of the noise has died down — for now — but many are still confused. Here are a couple of recent questions and answers.More

5 ways to improve small business customer retention
Business 2 Community
A staggering 68 percent of customers walk away from a business because they are unhappy with the services they received. Lack of vision, lack of enthusiasm and lack of promotion all play into poor customer service. Here are five tips to make sure your customers or clients stay happy and keep coming back.More

The small business expert busts top 3 legal myths
Might some legal myths be standing between you and your dream business? Attorney, author and The Small Business Expert Susan Solovic says too often would-be entrepreneurs get stalled by legal myths that can be debunked with a little help from a pro and a smart spending plan.More

Modern tools for mom-and-pops
The New York Times
Operators at KES Dispatch keep track of the company's taxis on a yellow legal pad. They communicate with cars using a two-way radio. Drivers navigate their journeys largely by memory. In the age of Uber and Lyft, the company is desperate to modernize. "I gotta change something," said Miguel Duarte, who has run his Mount Kisco, N.Y., company for 13 years. "I gotta stay ahead of the competition."More

Small businesses turn to tech to achieve independence
Just under one-third of small businesses reported having a mobile phone as most important, followed by email and organizational applications. When it comes to technologies that allow small business owners to maintain their independence, having an Internet connection ranked most important, allowing small business owners to stay connected and work from anywhere, according to a report from small business service directory and search engine Manta.More

The 5 best and worst cities for small businesses
National Journal
There are a number of surveys that use state and federal data to determine how good places are for small businesses. But a new survey released asks small-business owners what they think of their hometowns. San Francisco-based consumer-service website Thumbtack conducted the survey with 12,000 small-business owners and operators in 82 cities from 38 states.More

Intelligent efficiency for new homes and buildings
By Archita Datta Majumdar
According to economist Jeremy Rifkin, we are right on the brink of a new revolution based on the dynamic convergence of telecommunications, mobile technology, the Internet and energy. Rifkin calls this the "new economic paradigm for the 21st century," which will completely change the way we communicate, live and do business. What this has also done is create a definitive path for building energy efficiency by utilizing emerging technologies to harness the untapped energy resource of every building and structure. More

Home renovation popular alternative to 'trading up'
Home renovation is a billion dollar business nationwide. Some real estate experts predict homeowners will invest more in their current property in the coming years, rather than buy a new one. WOSU-TV takes a look at what's driving the remodeling trend.More