NARI NewsWatch
Jul. 9, 2014

5 home remodel projects that add value
The Huffington Post
You've probably heard it before, the kitchen and the bathroom are the best places to invest your remodel dollars. And while this is certainly true, they aren't the only improvements that recoup a significant amount of costs when you sell. Here are five remodel projects that stand a good chance at increasing your home's value.More

Negatives can turn into positive using social media
National Association of the Remodeling Industry
Don’t let the possibility of negative comments keep you from using social media marketing to your advantage. Instead, get posting to harness the power of word-of-mouth marketing. If you run into a negative comment, use these tips to turn that negative into a positive experience for your clients and your business. More

Make the most of your NARI member benefits
National Association of the Remodeling Industry
Whether you are a new member or a long-time member, it’s often hard to realize the array of benefits that are part of your NARI membership. This quarterly webinar provides you an overview of NARI’s benefits, broken down into six buckets — marketing, education, advocacy, research, recognition programs and business tools — so you can easily access the items most important to you and your company. The next quarterly Member Benefits Webinar will take place Wednesday, July 16, at noon CT. Find out more and register here.More

NARI members judge SkillsUSA TeamWorks competition
National Association of the Remodeling Industry
SkillsUSA is a non-profit organization that enlists industry professionals and teachers as partners in preparing students in high school and post-secondary school for careers in trade, technical and skilled service occupations.

NARI’s involvement in SkillsUSA dates back to around 2003, when the association started to send judges to oversee the TeamWorks competition. In the TeamWorks competition, a mason, a carpenter, an electrician and plumber team up to complete a project, such as a laundry room or small bathroom, building the space from the ground up, as well as dismantling the project at the end. Not only are competitors judged on skill and quality of work, but also, judged on pre-planning, a presentation of that plan to the judges before the building begins and how they worked together as a team.

To get to the National TeamWorks competition, participants must first win at their local, state and regional competitions.

A big thanks to the Kansas City Chapter members who spent part of the week serving as judges for this event: Lauren Balestrieri, UDCP, L Marie Interior Design; Jan Burchett, Kansas City NARI; Billie Deatherage, CKD, Young Remodeling; Karl Dunivent, Choice Cabinet; Jerry Hillard, Top Master; Meredyth Melcher, Dyllan Construction; Terry Skilling, CR, Rhino Builders; Doreen Skilling, Rhino Builders; Mary Thompson, UDCP, Architectural Craftsmen; D.J. McEwen, Kansas City NARI; Donna Kirsopp, CKBR, Schloegel Design Remodel; Steve Jones, Andersen Windows; Pat Strand, CR, Total Home; Joe Thompson, Architectural Craftsmen; Pat Muller, CR, GCP, Scovell Wolfe & Associates; Chris Peterson, CR, CLC, Schloegel Design Remodel; Mike O’Connell, CRS, GCP, Hayes Co.; Bill Brackmann, CR, Brackmann Construction; Tim Quinn, CR, Phoenix Renovation & Restoration; and Richard Stevermer, CLC, Stevermer Co.

You can see pictures of the event on the Kansas City NARI Facebook page.More

Don't miss out on The Home Depot's 2 percent rebate program
National Association of the Remodeling Industry
Has your credit card, debit card or checking account information changed since you signed up for The Home Depot rebate program? Don’t forget to sign back in and update that information or you’ll risk not receiving the money for the purchases you’ve made. If you haven’t signed up for The Home Depot rebate program, and you shop there, don’t leave money on the table. Sign into the Members Only side and get instructions on how to receive 2% of your money back on your purchases.More

Learn about Sacramento's online CotY entry system
National Association of the Remodeling Industry
Greater Sacramento NARI will meet Tues., July 15 from 5:30 to 7:30 p.m. to learn about the new online entry system the chapter will be using for its awards program. The meeting will take place at Nar Fine Carpentry’s showroom in El Dorado hills. Have some amazing food, visit the new beautiful showroom and network with other like-minded professionals. This meeting is $35 for members who register before July 13, when it goes up $10. For non-members, the price is $60 before July 13. For more information and to register, visit the chapter’s website.More

Get to know Austin NARI
National Association of the Remodeling Industry
The focus of Austin NARI’s July meeting will be Get to Know Your NARI. The meeting will be Thurs., July 17, from 11:30 a.m. to 1:00 p.m. at Norris Conference Centers. The chapter will provide a detailed overview on upcoming chapter programs, especially the upcoming Tour of Homes in October. The cost of $20 includes lunch. For more information and to register for this event, visit the chapter’s website.More

Network with Milwaukee
National Association of the Remodeling Industry
The next After 5 networking event for Milwaukee NARI will be Tues., July 29 at Keystone Marble & Granite from 5:30 to 7:00 p.m. Join the chapter for a night of networking, relationship building and idea sharing. Enjoy looking at product in an updated showroom, meeting new friends, having a bite to eat—you might even win a door prize! Meet the associates of Keystone Marble & Granite for this After 5 Networking Event. This event is free for attendees. For more information and to register, visit the chapter's website.More

Marketers 'secret sauce' for social media in 2014
The Huffington Post
With new Google algorithms, social advertising and big data, the online marketing game has been revolutionized. Social media continues to be a way for businesses to get their brand traction and drive conversions. Take a look at some of these "secret sauce" formulas for better social media marketing.More

Market everywhere: 3 tips to use omnichannel right
BusinessNewsDaily via FoxBusiness
Today's businesses can choose from dozens of avenues to reach consumers. This is both a curse and a blessing: On one hand, more channels means more work for marketers, who may already be stretched thin at smaller companies. But if multichannel marketing and branding strategies are done right, they give you a much better chance of winning your target customers' business.More

Are you marketing your small business effectively?
Business 2 Community
As a small business, it can often be difficult to know whether you are making the right decision when planning your marketing strategy. There really is no limit to the number of marketing tools, approaches and techniques that we have at our disposal and often due to budget or time constraints, we need to make fast effective decisions about where to take marketing campaigns.More

6 marketing automation tools for small businesses
Street Fight
Small business owners have enough on their plates, without having to manually manage repetitive marketing tasks like keeping their websites and social media pages updated and sending out email newsletters on a regular basis. According to a survey by Constant Contact, SMBs spend an average of 33 hours per week on marketing activities, including SEO, online banner ads, website updates and e-newsletters. More

US small business confidence edges lower, still near 6-year high
Reuters via Chicago Tribune
U.S. small business sentiment weakened in June, pulling back from a six-year high because firms felt less confident the economy would improve in the coming months. The National Federation of Independent Business said its Small Business Optimism Index fell 1.6 points to 95 last month. Six of the NFIB's 10 indicators decreased, with about half of the decline in the overall index due to less confidence in future business conditions, the report said.More

Counseling is often more valuable than a small-business loan
The Wall Street Journal
The head of the U.S. Small Business Administration, Maria Contreras-Sweet, made a bold statement in an interview regarding the state of small-business lending and the SBA's role in aiding small businesses. Contreras-Sweet said "the counseling is almost more important than the lending." More

'Pivoting' is a cliche that small businesses should think about anyway
Bloomberg Businessweek
In its 70 years on Mulberry Street, the Newark Nut Co. survived fires, relocations, and the World War II deployment of its immigrant founder, Sol Braverman. But when the peanut roaster and retail store was bulldozed in 2005 to make way for the New Jersey Devils' Prudential Center, it looked like the family business was a goner.More

How to save big by claiming the new federal R&D tax credit
The Washington Post
Many businesses believe that navigating tax laws — new and old — can be tricky at best, painful and expensive at worst. But the U.S. Treasury just introduced new regulations that potentially open the vast wallets of the federal government to qualifying small and medium-sized businesses. Specifically, the regulation allows innovative SMBs to apply the Research and Development Alternative Simplified Credit to amended returns for up to the last three years. More

4 free mobile website makers for small businesses
Does your business have a mobile website yet? If not, it's missing out on some serious opportunity for growth and new customers. A mobile website doesn't just make your website easier to view on mobile devices; it can also significantly increase engagement and sales by making it easy for customers to find and contact your business on the devices they use the most.More

Small businesses at high risk for data breach
Los Angeles Times
To the money managers at Silversage Advisors in Irvine, California, it seemed like a no-brainer to store backup computer drives far from the main office to ensure seamless operations in case of a calamity. Then professional burglars hit the home where the drives were kept, cracked open a safe bolted to the floor and made off with the financial records of hundreds of the firm's affluent clients: names, addresses, Social Security and driver's license numbers, account information.More