NARI NewsWatch
Sep. 10, 2014

A fast-growing threat to small business: Hackers
The cyberthreat against small businesses is mounting as attacks soar. And it's not just large retailers, like Home Depot and Target, getting hacked. Just ask Kevin Stecko, the owner of specialty T-shirt maker In January he was notified by Discover that cardholders using his site had experienced suspicious transactions on their accounts.More

How I built my business: Curb Appeal Renovations
National Association of the Remodeling Industry
Firefighter, paramedic, pediatric nurse and marine—the founder of this Texas-based remodeling company used his unusual background facing life or death situations to guide his decisions shaping his design/build remodeling firm. This company saw their best years emerge during the recent economic downturn. Curb Appeal Renovations went from doing a couple hundred small jobs that netted about $200,00 annually to about 10 to 15 projects a year—but increased profitability to reach the $1.2 to $1.5 million range. Read more about how this company built its revenue on NARI’s blog. More

Need CEUs? Join NARI's next interactive discussion on energy-efficiency upgrades
National Association of the Remodeling Industry
Home energy-efficiency improvements involve spending money now to save money on energy bills later. Are your customers ready to purchase big-ticket items, and what do you need to know to guide them? Join NARI’s interactive discussion on “Why (or why not) you should do energy-efficiency upgrades” on Thurs. Sept. 18 at noon Central to learn how others are deciding on whether to offer these services. Register here, or visit NARI University for a complete listing of upcoming discussion groups and webinars for staff lunch and learns that can help you grow your business. More

Don't miss out on The Home Depot's 2 percent rebate program
National Association of the Remodeling Industry
Has your credit card, debit card or checking account information changed since you signed up for The Home Depot rebate program? Don’t forget to sign back in and update that information or you’ll risk not receiving the money for the purchases you’ve made. If you haven’t signed up for The Home Depot rebate program, and you shop there, don’t leave money on the table. Sign into the Members Only side and get instructions on how to receive 2 percent percent of your money back on your purchases. This program has a semi-annual spend requirement of $5,000 for participants to receive rebate.More

Fall Golf Outings
National Association of the Remodeling Industry
Fall is a popular time to get on the greens and entertain clients, reward staff, forge new business connections and enjoy networking with other professionals in the remodeling industry.

Eastern Massachusetts NARI will host their Golf Outing on Wed., Sept. 17 at the Shaker Hills Country Club. Check-in and breakfast is at 7:30 a.m., with an 8:30 a.m. shotgun start. Buffet lunch will follow the tournament with great raffles and auctions as well as a 15 % discount on the entry fees for the 2015 CotY Awards. Member cost is $180. For more information and to register, visit this chapter’s website.

Don’t miss the Wed., Sept. 17 team registration deadline for the 5th annual NARI of Greater Omaha Chapter’s Golf Outing at Pacific Springs Golf Club on Fri., Oct. 3 starting at 11:30 a.m. with registration and lunch, with a 12:30 p.m. shotgun start. Cost is $300 per foursome or $75 per person and includes drinks, lunch and a prime rib dinner, green fees, and golf carts. For more information and to register, visit this chapter’s website.

The NARI Tampa Bay golf tournament features a championship course at the scenic Belleview Biltmore Golf Club and will take place Fri., Oct. 3, from 2:30 to 5:00 p.m. Reservations are due by Fri., Sept. 26. The cost is $100 per NARI member and includes golf, goodie bag, Italian dinner with giveaways and raffles. Non-golfers can attend the 1st Fall Fashion Show during the tournament and opt to also attend the dinner. For more information and to register, visit the chapter’s website. More

Membership drive for Greater Sacramento
National Association of the Remodeling Industry
NARI of Greater Sacramento will kick off its year with a Membership Drive on Tues., Sept. 16 from 5:30 to 7:30 p.m. at Emser Tile. A panel of seasoned members will discuss how they used their NARI membership to help grow their business. In addition to great discounts for new members and members who refer others to join, Drewski’s Hot Rod Kitchen (voted #1KCRA A List) will cater the event. The cost is $45 with an early bird registration for35, which ends Sept. 14. First-time guests are free, so extend an invitation to all your non-member friends. For more information and to register, visit the chapter website.More

CotY entries due for Greater Dallas
National Association of the Remodeling Industry
There is still time to enter the NARI Greater Dallas 2015 CotY awards, which are due Mon., Sept. 15. This year you can submit your entry electronically. The project completion dates have been extended to include all projects completed between Dec. 1, 2012, and Sept. 15 2014. Winners will be announced at the chapter’s Evening of Excellence dinner on Tuesday, November 11 at The DoubleTree by Hilton – Campbell Center. For more information and to enter, click here. More

8 types of content you'll need for a successful marketing strategy
The Huffington Post
Content marketing gets a lot of buzz these days, and for good reason. It only costs time to create, it sticks around forever, it helps your search engine rankings, it improves your visibility, it reinforces your brand, and it encourages people to buy from you — all in one package. That being said, certain types of content work and certain types do not. Be sure you're using these eight types of content in your strategy.More

How to close sales like a machine
Great businesses know how to sell. Driving revenue through customers helps your business grow, and is the best way to bring money into your company. Because of this, it's essential that you know how to close clients when you have the chance. To gain a deeper insight into this topic Aj Agrawal recently spoke with sales expert Alex Pirouz. More

SMBs spend big on local media ads
U.S. Local Media Forecast predicts that small and medium-sized businesses will drop $50 billion on local ads in 2015, accounting for 36 percent of total local media spend. Local customers play an important role in small business success. By forging and nurturing relationships with local consumers, small businesses solidify their footing in regional markets and can protect their customer base from large, national competitors.More

How sales is like dieting
Sales & Marketing Management
The sales world can be a lot like dieting and working out. Sales, like dieting and working out, takes dedication, commitment, discipline and knowing when you are off track. If you have tried every diet and none has worked, it’s not the diet – it’s the dieter. It’s time for a new approach, one that you can stay committed to and that will produce results.More

US housing market hitting slowest period of year
By Archita Datta Majumdar
The U.S. housing market is headed for its slowest period of the year. Online search indicators have shown that the peak the housing industry enjoyed until early summer has shown signs of decline. Since July, the market has dwindled to below-average sales. The National Association of Realtors, which announced a 3.3 percent gain in pending sales in July, has warned of a fall to come. The pattern is that of a typical seasonal slowdown, but what is worrisome here is that the housing market is still not equipped to deal with these fluctuations.More

Small business optimism rises near 7-year high
Wall St. 24/7
The National Federation of Independent Business reported that its small business optimism index for August rose 0.4 points from 95.7 in July to come in at 96.1. The August reading is the second-highest since October 2007. What the NFIB refers to as the “hard” measures of the index were unchanged month-over-month: job creation index, job openings, capital spending plans and inventory investment plans. More

Small businesses can offer big benefits to attract the best talent
Small businesses with less than 10 employees employ only about 11 percent of the American workforce, according to the most recent U.S. Census. This relatively smaller pool of workers puts the enterprising small-business entrepreneur at a distinct disadvantage when looking to hire top talent.More

10 mailing solutions for small businesses
From sending out fliers, coupons and invoices to shipping out packages and products, small businesses have a lot of mailing needs. Rather than spending all of their time running to and from the post office, however, many small businesses use their own mailing equipment. More

10 tech tips for better business
The Guardian
Whether it’s managing back office functions or running a full e-commerce website, technology is at the heart of most small business operations these days, but how many are getting the most out of it? Here are 10 tech tips that can save time and money and boost business.More