NARI NewsWatch
Sep. 17, 2014

3 trends integral to marketing your business
By Emma Fitzpatrick
What trends does your business need to keep afoot of in the marketing world? The guessing game is over in the world of marketing. Now, you can say without doubt what's having the biggest impact on brand awareness and even sales. We've got the top three biggest trends in marketing and communications. Read on to unlock the secrets and keep your business a step ahead of the rest. More

USA Today to feature NARI's president Kevin Anundson
National Association of the Remodeling Industry
This Friday, Sept. 19, make sure to pick up USA Today and check out Home Improvement, a 12- page editorial insert which features an introduction by NARI’s president Kevin Anundson. The insert discusses seasonal home safety, smart renovations, quick and easy kitchen upgrades, and features additional pieces online from NARI, the NKBA, and Vanilla Ice. The online version will include the 2014 CotY Chapter Community Service Project of NARI of Greater Cleveland. Scott McGillivray, host of HGTV’s Income Property graces the cover, which is slated to reach approximately 1.3 million readers.

NARI’s recent member writing campaign in IL to Sen. Mark Kirk, Sen. Dick Durbin, and Rep. Jan Schakowsky, to raise industry concerns over Proposed Silica Rule received recent coverage Sept. 2 in an article that appeared in USGNN (US Glass Magazine). More than 600 NARI members responded to a call to action and wrote their congressional leaders. Read more here. More

FOCUS On: CotY Chapter Community Service Project
National Association of the Remodeling Industry
While participating in a fencing class, this Cleveland resident fell and hit his head. When an unexpected diagnosis of progressive multiple sclerosis (MS) rapidly affected his mobility, the NARI chapter of Greater Cleveland created a safe and stylish universal design bathroom to help him regain his independence. Read more about this Chapter Community Service project, What a difference a day makes, as part of a new feature series on the NARI national blog.More

Register for 2015 CotY program
National Association of the Remodeling Industry
NARI’s online entry system streamlines your CotY submission process. There are no binders to assemble, and you can upload your entry at your convenience. NARI has expanded the program categories this year and new categories include landscape design and basements. Also, Regional and National winners receive certification scholarships, in addition to the many marketing opportunities provided by winning a CotY.

Updated fees and deadlines for this year’s program:
Enter by Nov. 3 for just $150.
Enter by Nov. 24 for $160.
Enter by Dec. 5 for $185.
Entries must be paid and submitted by published dates for special pricing.
Learn more on NARI’s website. More

NARI University: Register for upcoming fall courses
National Association of the Remodeling Industry
There’s still time to register for upcoming fall courses offered through NARI University. These monthly discussion groups and Webinars provide you and your employees the foundation you need to grow your business. All programs start at noon Central time.

Sept. 18: Interactive Discussion Group topic, “Why (or why not) you should do energy-efficiency upgrades.” Cost is $25. Register here.

Sept. 23: Industry Trend Webinar, “Lutron helps automate the home, from window shades to lighting controls.” The cost to attend is free, but please register here.

Oct. 16: Straight From the Certification Webinar, “Creating a contingency plan to cover you when things go wrong.” These Webinars cost $49. Register here. More

Claim your Porch profile
National Association of the Remodeling Industry
Don’t forget to claim your free Porch profile — a $420 value! is a data-driven home improvement network to connect homeowners to pros, with insights from the more than 1.5 million professionals and 90 million projects on its site. The Porch network includes 75 percent of U.S. homes, and $2 trillion worth of home improvement project data.

NARI has sponsored a free year of the Porch Plus subscription for its members that includes a free profile with data specific to the ZIP codes in which you work. To claim your profile, visit the NARI member link on

The Milwaukee/NARI Home Improvement's 24th Annual Fall Home & Remodeling Show
National Association of the Remodeling Industry
The Milwaukee/NARI Home Improvement’s 24th Annual Fall Home & Remodeling Show will be held this weekend, Friday, September 19th, Saturday, September 20th, 10:00 am to 8:00 pm and Sunday, September 21st, 10:00 am to 5:00 pm at the at the Wisconsin Expo Center, State Fair Park. For more information, visit this chapter’s website.More

NARI of Greater Omaha's Community Service Project Build
National Association of the Remodeling Industry
Saturday, September 27 is the projected date for NARI of Greater Omaha’s Community Service Project Build day. Material donations are currently being compiled for the cottage style house that will be built for the Humane Society’s auction winner who rescues cats. If you would like to participate or donate materials for this community service build day, please contact Amanda at the NARI Office, (402) 331-1718 or email

The Milwaukee/NARI Home Improvement Council meeting
National Association of the Remodeling Industry
The Milwaukee/NARI Home Improvement Council first membership meeting, “What is your company worth?” featuring Peter Glersch of Cathedral Consulting at the Potwatomi Hotel & Casino, is Tuesday Sept. 23. The program is $33.00 members, and $43.00 for non-members. Early bird registration with $10.00 savings ends Sept. 18. Register here.

Saturday, September 27th is the projected date for NARI of Greater Omaha’s Community Service Project Build day. Material donations are currently being compiled for the cottage style house that will be built for the Humane Society’s auction winner who rescues cats. If you would like to participate or donate materials for this community service build day, please contact Amanda at the NARI Office, (402) 331-1718 or email More

10 awesome content marketing tips for small business
Business 2 Community
In a perfect world, small business owners could rely on word-of-mouth and basic marketing techniques to accomplish their revenue goals. However, in the past few years, as consumer intelligence has grown and with the constant availability of information by searching online, SEO has become the base component by which to be found by potential customers. More

How many social media networks does a small business need?
Washington Technology
Large government contractors have blogs, webinars and YouTube pages with a lot of videos, white papers, people on Twitter and a presence on multiple social networks. Even many of the mid-size companies engage on multiple platforms, producing a lot of content. Most of them also have teams of social media professionals to manage the various online activities.More

The power of perspective
Sales & Marketing Management
“We need to grow the business.” Sounds simple, right? Kind of like when a sports coach says “We have to win this game.” And yet, how do you keep scoring points — both in business and on the field? The power of perspective gives you the strength to grow and to win. What is this elusive, but all-important concept of perspective?More

Get ready, new iPhones change the game for marketers
Direct Marketing News
It's official. As of the big Apple reveal of the iPhone 6, iPhone 6 Plus, and the new Apple Watch, we became obsolete as the now archaic owner of an iPhone 5S. Millions of mobile phone users have contracts that have or will soon expire, and many of them have set their sights on a shiny, new iPhone. That provides a huge opportunity for mobile marketers.More

The downside of the upswing
Hand-in-hand with encouraging post-recession news about plentiful construction spending and a growing number of housing starts lies a problem that analysts say is going to get worse: There aren't enough skilled laborers to keep all of those jobs going. A survey by the Associated General Contractors of America sums up the trend: Up to a third of U.S. construction firms has had to turn down jobs in the past year because they couldn’t hire enough skilled workers to do the work.More

Getting paid when your customer goes bankrupt
By Scott Wolfe
Every company has concerns that a customer will file for bankruptcy protection with open receivables, leaving the company high and dry. The dread of receiving a bankruptcy notification is hard to understate. Not only is the form itself dreadful and complicated to manage, but so too is the fear that the account will eventually get written off. However, those in the construction industry have the opportunity to insulate themselves from this risk.More

Active design: A trend with legs
By Michael J. Berens
Along with ways to make buildings more sustainable and healthier, researchers, professionals and governments are looking at how building design can promote physical activity as well. Growing concern about the health risks and high cost of obesity, overly sedentary lifestyles and poor ergonomics has pushed active design to the forefront of emerging trends in the building industry. Designing buildings and interior spaces to encourage physical activity is not a new idea, but interest in active design got a big boost in 2010.More

Secrets of successful small business owners
The Silicon Valley approach for building companies has become the main strategy taught at many business schools. It goes like this: You create a prototype you can quickly test, preferably in the tech industry. You find a group of users and gain proof of concept. You raise capital and scale the business as rapidly as possible.More

Does your small business suffer from entrepreneurial overwhelm?
The Huffington Post
Most people have heard of B.O. That's shorthand for "body odor" that the urban dictionary defines as "a nice smelling smell that you get if you don't shower regularly and sweat a lot." Nice spin! Although few have heard of E.O., many entrepreneurs are plagued with it ... and its damaging effects. E.O., better known as entrepreneurial overwhelm, is the overpowering sensation that you're in over your head. More

Small business: Making lemonade out of lemons
USA Today
Being an entrepreneur has its highs and lows, that is for sure. For every great new customer you get, you can lose a valued old customer; for every fun idea that works, you will have several that do not. That is, unfortunately, the price you pay for having your own gig. One of the traits that they don't teach you in small business school is resilience. More

Small businesses are healthier and applying for more loans
The Associated Press via Fox News
Based on what she's seeing among the bank's 3 million small business customers, Capital One's Keri Gohman is upbeat. Business owners are reporting better earnings and reinvesting in their businesses and that's translating into a rebound in loan demand, says Gohman, the head of small business banking at the McLean, Virginia-based bank. More

Convincing employees to use new technology
Harvard Business Review
All of our companies are digital now — or quickly becoming that way. Almost any enterprise you can think of, no matter the industry or sector, is trying to use new technology to harness the vast new oceans of data being generated by smartphones, sensors, digital cameras, GPS devices and myriad other sources of information originating from customers and markets.More

8 technologies that will change the way you work
The Internet of Things and 3-D printing are among the latest technologies that are set to change the way you do business, new research finds. In addition to these two technologies, the cloud, mobile devices, biotech and health care IT, analytics, autotech and artificial intelligence will change industries and enable new business models in the coming years, according to a study from audit, tax and advisory firm KPMG.More

Bringing wearable technology to the workplace
Wearable Intelligence, the San Francisco-based startup recently raised $8 million to expand its research and development efforts. Wearable Intelligence is focused on creating workplace software applications for use with wearable tech gadgets like Google Glass. “The bulk of the global workforce doesn’t work next to a computer or next to a phone or a tablet at a desk. They’re out in the field, on the floor, working with their hands, often wearing gloves or in sanitized areas, as in health care workers,” Wearable Intelligence CEO Yan-David Erlich told FBN’s Maria Bartiromo. More

10 resources for using tech to keep your team on track
Small Business Trends
Technology connects people all over the globe. Now it also gives small business owners the ability to manage employees even if they’re not physically in the same location. This is the reason why online outsourcing and telecommuting are becoming part of the norm. With the help of technology, you can literally create a virtual office and communicate through online channels and keep your team on track.More