NARI NewsWatch
Sep. 23, 2015

Congratulations new NARI certified pros
National Association of the Remodeling Industry
Kudos to the following NARI members who are now certified. A certification identifies remodelers as dedicated professionals and acknowledges personal achievements, improves level of practice and identifies them as an industry leader. More

Complimentary Industry Trends webinar
National Association of the Remodeling Industry
Join us Tuesday, Sept. 29 for “Understanding Window Rating Labels,” presented by Tom Herron from the National Fenestration Rating Council (NFRC). The webinar will take place from 12 to 1 p.m. Central and is complimentary. Registration is required. More

CRPM virtual class starts Sept. 30
National Association of the Remodeling Industry
The CRPM will develop competencies and professionalize the project manager’s role in the remodeling industry. The CRPM course is a structured class of remodeling project management fundamentals and a prep course for the CRPM Certification exam. The online class will run every Wednesday for eight weeks; 5 to 7 p.m. Central. More

Question of the month
National Association of the Remodeling Industry
Do you conduct background checks as part of your pre-employment screening process?
Answer the question of the month here.More

Save big with Fiat Chrysler Automobiles (FCA) On The Job allowance
Fiat Chrysler Automobiles
Get a special $500 cash allowance toward the purchase or lease of many of the most popular vehicles in the FCA US lineup: Chrysler®, Dodge®, Jeep® and Ram® and the FIAT® 500L. NARI members and their employees can combine this stackable $500 cash allowance with most current retail incentives and choose an On The Job program allowance. More

Network and learn at the R|D|J Show
R|D|J 2015
If you’re attending the Remodeling Show | DeckExpo | JLC LIVE 2015 next week in Chicago, be sure to stop by the NARI booth (#207) to say hi and to check out our newly designed exhibit display. As a bonus of our participation at the show, all NARI members have the opportunity to register for a complimentary exhibit hall pass. More

How to use guest blogging to your business's advantage
By Emma Fitzpatrick
Bloggers can do amazing things for your business. They can connect you with new potential customers, increase your social following and result in a big sales bump. So, offer bloggers another benefit besides product samples. Ask them if you can write a guest blog. Bloggers publish high-quality content 'round the clock on their blogs. Blogger burnout is increasingly prevalent, which creates an opportunity for your business. Find out how to make guest blogging happen for your brand.More

Survey: Consumers love local home repair firms
Remodeling Magazine
When it comes to home repair companies, locals businesses are in demand, according to a new survey online marketing company Yodle. Yodle found that local home repair firms accounted for 56 percent of this sector's business over the last 12 months and 48 percent of consumers plan to use local home repair firms more often over the next year.More

Houzz CEO Adi Tatarko wants to redefine the term 'unicorn'
TechCrunch
Houzz co-founder and CEO Adi Tatarko says she wants to redefine the word “unicorn” in tech industry lingo. The term, which refers to companies whose valuations are in the billion-dollar range, could easily apply to what Tatarko and her husband Alon Cohen built with Houzz, a company that now sees 35 million unique visitors per month, and over 800,000 home professionals like architects, decorators, and contractors engaging on the service.More

Infographic: Follow these tips for marketing on Twitter
By Kaylee Nelson
We all know about the popularity of social media marketing, but have you noticed the desert of abandoned company pages? You know, the ones that haven't been updated since May of 2012. While creating a page is the first step to social connectivity, maintaining your presence is even more important. But knowing what kind of presence to establish can be an understandable challenge. Make it easier on yourself with these helpful tips.More

Differences between pocket installation and total replacement
Professional Remodeler
Double-hung windows are a classic look with a long track record of performance — so long, in fact, that many homes still have their original, decades-old double-hungs. The frames and sashes on those old wooden windows were not sealed and finished with the advanced materials we have now, so as they age they leak air and water and become difficult to operate. Many actually deteriorate, making an attractive appearance harder and harder to maintain. Eventually, the old windows must give way to replacement.More