NARI NewsWatch
Sep. 30, 2015

Is your business standing out from the crowd?
National Association of the Remodeling Industry
Are you taking control of one of the most influential factors for consumers—your reviews? Guest blogger Ty King writes that by managing your online reputation, you’re helping your potential leads see the value of your services over your competitors. More

NARI National CotY awards early bird deadline is Nov. 2
National Association of the Remodeling Industry
Showcase your work and receive well-deserved recognition through the remodeling industry’s premier recognition program. With 37 categories to choose from, we’re sure there’s a category for your remodeling projects completed between Dec. 1, 2013 and Nov. 30, 2015. More

Nominations now open for the NARI Achievement Awards
National Association of the Remodeling Industry
The NARI Achievement Awards recognize outstanding achievements by an individual, company, or chapter that has worked to promote or enhance the professional remodeling industry. Deadline for nominations is Dec. 18.More

Stop by Booth #207 at the Remodeling show
National Association of the Remodeling Industry
Are you attending the Remodeling Show | Deck Expo | JLC Live in Chicago? As you hit the exhibit floor, stop by Booth #207 to check out our “remodeled” booth and to meet with NARI HQ staff and several NARI officers. While you’re there, pick up your “Proud to Be a NARI Member” button. More

PODS: Remodeling storage solutions
PODS
Whether you're installing new hardwood floors, updating a kitchen, building an addition or restoring a historic property, PODS containers are designed to make job sites safer, more convenient—even more profitable. As a benefit of membership, NARI members can save 10% by using the code NARIUS at check out. More

Creating the prep/clean-up and cooking centers in a contemporary kitchen
Kitchen & Bath Design News
Register today for this complimentary webinar to learn how to create the prep/clean-up and cooking centers in a contemporary kitchen. This NARI CEU approved webinar, presented by Ellen Cheever, CMKBD, ASID, CAPS, takes place at 2 p.m. Eastern on Oct. 14. More

5 mistakes remodelers commonly make when they write estimates
Remodeling Magazine
As remodelers, our work is truly unique. Even though a lot of our projects might resemble other projects we have recently completed, no two projects are ever alike. Strong estimates reflect this thinking, and help differentiate your company from the competition. Here are five critical mistakes we’ve all made, and advice on how to avoid them.More

How small businesses can use social media to increase sales
By Mayur Kisani
Consumer shopping behavior has evolved rapidly. Shopping online on mobile devices is the new norm and is preferred to physically visiting a retail store. Capitalizing on this trend, most social platforms have a "buy button" and more features that favor e-tailers. What this means is that now small businesses can also leverage these social platforms to drive revenue, thus leveling the playing field — at least to a certain extent — with bigger businesses and their bigger marketing budgets.More

Home improvement sales — still a man's world?
Professional Remodeler
Bob and Jerry Mikaelian, owners of Toms River Door & Window, in Toms River, N.J., decided a little over a year ago to change things up and hire two women to sell. Many owners consider sales the most important position at a home improvement company. Before the Mikaelians moved to hire the two female sales reps, no woman had ever sold for the company in its 45-year history. “I was afraid to relinquish the power of sales,” admits Bob Mikaelian, “until I found I couldn’t grow without doing that.”More

Personalized marketing shouldn't be personal
By Peter Moloney
Briefs 3.0: If you can send each customer exactly the right offers at exactly the right time that gets them to buy more, you will maximize your revenue. The trick, of course, is figuring out what to send and when. For that, you need advanced customer analytics to predict customer interests and inclinations. The problem is that cannot actually be done. Each individual customer and customer context is too complex to predict interests and behaviors with any real certainty. So what can be done?More

Why you should encourage customers to complain
Small Business Trends
Customer complaints are just a part of doing business. Reducing the number of those complaints is an admirable goal. But there’s another school of thought that says you should actually encourage customers to complain and try to get even more of them. Of course, this doesn’t mean that you should provide bad service or sub-par products just to anger your loyal customers. More