NARI NewsWatch
Oct. 15, 2014

Why content marketing is so valuable for small business owners
Business 2 Community
While not a new concept, content marketing is a fairly new term and there is a reason it is all the rage these days. It is incredibly valuable for small business owners and, with a little creativity, can level the playing field between small businesses and big name brands. Content marketing can include articles, blog posts, videos, press releases, direct mail pieces, infographics, webinars and many other content-driven tactics. More

How I built my business: Nar Fine Carpentry, Inc.
National Association of the Remodeling Industry
Nar Bustamante, CR, opened his first showroom in 2008 against everyone’s advice, due to the recession. He didn’t go for cheap when he opened his showroom and found success as a high-end designer and contractor thriving in a down economy. Read how this contractor opened a second showroom with premium Poggenpohl cabinetry before the recession ended on NARI’s blog, "How I Built My Business." More

Caring your way to closing the sale
National Association of the Remodeling Industry
We often look for ways to sell better, close better, outsell the competition or handle the unfair competition says consultant and journalist Lorraine Hart. We are often afraid to be viewed as salesmen and we don’t want to seem desperate. Learn why we need to change our view of sales—and what we can do for our customers, in Hart’s column, “Caring Your Way to Closing the Sale.”More

Do you have America's ugliest toolbox?
National Association of the Remodeling Industry
Remodeling Magazine wants to help you replace your broken toolbox! Now through Oct. 17, construction professionals can snap a photo of their beat-up, broken, busted toolbox and enter to win Remodeling's 2014 Toolbox Makeover. After all entries are received, Remodeling will publish them on its Facebook page and open the contest for voting through the end of the month. The photo that receives the most votes wins a Milwaukee tool storage prize package! Read more about the contest and the prizes on Remodeling’s website here.More

Claim your Porch profile
National Association of the Remodeling Industry
Have you claimed your free Porch profile valued at $420? Porch helps home professionals get more business, better exposure, and higher revenue with free business profiles and paid marketing & analytics tools. Your Porch.com profile highlights your past work history & projects, photos, endorsements, the NARI professional badge and information about your company. To claim your profile, visit the NARI member link on Porch.com. More

UDCP Virtual Prep Class
National Association of the Remodeling Industry
There is still time to register for the next virtual UDCP (Universal Design Certified Professional) certification prep class. The next class will start on October 21 and run every Tuesday for four weeks; 2 to 4 p.m. CT.

Click here for enrollment. More

NARI National Treasurer to update KC NARI members on NARI national news
National Association of the Remodeling Industry
NARI National Treasurer Dale Contant will update KC NARI members on NARI National news, how our lobbyists impact in Washington, D.C. and the value of NARI membership at 11:30 a.m. to 1:00 p.m. on Thursday, Oct. 30 at Meadowbrook Country Club, 9101 Nall Ave., Prairie Village, KS. Cost is $23 at the door with advance reservation at kcnari@remodelingkc.com or call 913-362-8833.More

Remodeling Show and DeckExpo in Baltimore
National Association of the Remodeling Industry
If you plan to attend the Remodeling Show and DeckExpo in Baltimore, Oct. 22 – 24th, stop by the NARI National booth 4626 and say hello. This new mega event boasts an educational conference program, networking opportunities, and a lively expo floor that will bring together buyers and sellers from all over the world to see and experience the latest tools and services for the residential construction industry.More

NARI Silicon Valley: 2014 Meta Awards, 1 week left to entry deadline
National Association of the Remodeling Industry
NARI of Silicon Valley’s 2014 Meta Awards has 1 week left to entry deadline on Sunday, Oct. 19, 2014 by 5:00 p.m. For further details on eligibility, categories, and entrance fees, please visit our special webpage.More

NARI Greater Phoenix and Southern Arizona: Free admittance to presentation on EMCAP
National Association of the Remodeling Industry
Members of NARI’s Greater Phoenix and Southern Arizona chapters have free admittance to an informational presentation on the time sensitive EMCAP (Employee Misclassification Compliance Assistance Program) on Thursday, Oct. 30 at 3:30 p.m. to 5:00 p.m. at SCP Pool Products Branch 43, 7841 East Gray Road, Ste. A, Scottsdale, AZ. Contact Susan at gpnari@gmail.com or 602.441.4910 to RSVP or if you have questions.More

Infographic: 5 tips for closing a sale
Inc.
As a business owner you've no doubt heard the expression "always be closing," but turning sales prospects into actual customers can be a long back-and-forth process. For example, the majority of sales are made between the fifth and twelfth contact with a business prospect, according to data cited by productivity app Refresh. The infographic below shares five crucial steps for closing sales leads that every entrepreneur should keep in mind.More

Will Facebook force advertisers to forget about tracking cookies?
By Danielle Wegert
Advertisements are often considered a necessary evil. They are "necessary" for businesses and brands, but they are "evil" for viewers, especially when the ad has no relevance for them. In the past, advertisers had few tools for putting ads directly in front of the correct audience. In recent years, targeting advertisements to an exact audience has become possible — and popular — thanks to advancements in technology. Now, Facebook is taking this technology one step further with the introduction of two new advancements.More

Small business owners embracing digital advertising at an escalating pace
Mobile Marketing Watch
A recent report by local marketing research firm Borrell Associates found that most small business owners rely on some form of digital advertising to market their business. The report was compiled by surveying over 2,000 small business owners who turn to social media and mobile advertising as two of their primary means of digital advertising.More

HubSpot CEO discusses the new approach to online marketing
By Marc Wayshak
In 2006, Brian Halligan co-founded HubSpot, an inbound marketing software company that he touts as the accessible solution for "normal" marketing guys like himself. In addition to serving as HubSpot's CEO since the company's inception, Halligan is a senior lecturer at MIT, the author of two books on marketing strategy and a 2011 Ernst & Young Entrepreneur of the Year. He sat down to talk about the impetuses for HubSpot and its relevancy to the current online marketing field, as well as to offer some advice for marketers trying to stay afloat in the ever-shifting tides of the digital world.More

Construction technology: The cloud and beyond
By Nate Budde
We use technology to improve or simplify our lives and jobs every day — no matter what job you have or what industry you are in. Despite the fact that everybody uses technology in some way, some industries lag far behind the curve in the adoption of certain technologies. It's odd, but many construction industry participants have not yet realized how much simpler, easier, cleaner and more efficient the proper use of new technology could make their outdated and inefficient current process, even though they are currently using technology in some way anyway.More

Wood being reinvented in modern architecture
AZoBuild
Emerging wood technologies will revolutionize the way our cities are built, says acclaimed Vancouver, B.C., architect Michael Green in a new video series. Wood is part of the solution to many of today's challenges, from greenhouse gas emissions to an increasing need for urban housing and tall commercial structures.More

Homebuilders offer goodies as sales slow
Bloomberg Businessweek
Joseph Beben wasn’t in the market for a new house until he heard about a year-old community in suburban Phoenix called the Bridges at Gilbert, where 10 homebuilders are offering buyers incentives such as swimming pools, built-in barbecues, and subsidized mortgages. Beben, a general manager at Best Buy, visited three sales offices before settling on a house built by Woodside Homes, which agreed to cover as much as $10,000 of his closing costs, plus another goody he wanted. More

Kitchen and bath trends for 2015: Subdued elegance with a dash of cheer
By Michael J. Berens
With the fall remodeling season well underway, the design media have now turned their attention to handicapping the hot design trends for the year ahead. In recent weeks, several reports have been released that provide insights into consumers' and designers' emerging preferences and priorities in kitchen and bath projects. While they range from the modest to the luxurious, a common thread runs through them, emphasizing function, practicality and simplicity.More

Tips for running your small business on the cheap
FoxBusiness
Most things in life aren’t free, but the Internet has made it pretty cheap for small business owners to run their office. From email to collaboration software, there’s a host of ways you can get your business up and running without paying a bundle. “It's really easy to go the free route when you're small or just starting out,” says Mario Schulzke, founder of IdeaMensch, an online community designed to help people bring their ideas to life. More

Common stresses — and reliefs — of small business owners
Forbes
Being a small business owner doesn’t come with a job description, and more often than not it includes unforeseen stresses and challenges that are out of the business owner’s control. As a result, more and more entrepreneurs are finding ways to balance the demands of business in both practical and surprising ways.More

7 strategies to help you cultivate your brand
Small Business Trends
You have a brand new idea for a small business and the funds to start it off right. Good for you! The next step is to cultivate your brand from which all other decisions will flow. Brand consistency, brand identity, and brand persona or personality are all terms we hear being thrown around, but what does all of it really mean?More

Hacking a big danger for small businesses
The Associated Press via USA Today
It's not just big businesses like JPMorgan Chase, Target and Home Depot that get hacked. Small companies suffer from intrusions into their computer systems, too. The costs associated with computer and website attacks can run well into the thousands and even millions of dollars for a small company. More

Embracing big data: Is your business doing enough?
BusinessNewsDaily via FoxBusiness
Many executives agree: Big data is important, and it can transform a company if you use the right tools to interpret it. But are you using marketing technology to sift through the data and improve your business? If not, you could be setting yourself up for failure.More

11 ways to protect your business from cyber criminals
Entrepreneur
The “bad guys” are no longer the gangs roaming around with chains and baseball bats. Many are geeky little waifs associated with organized cyber crime. These thugs are using their brains to find small businesses to brawl with. They want sensitive data from these businesses and yours may be next. More