This message contains images. If you don't see images, click here to view.
Advertise in this news brief.




Text Version   RSS   Subscribe   Unsubscribe   Archive   Media Kit      April 16, 2014


 



US Congress examines small business tax problems
Tax-News
At a hearing on April 9, the House of Representatives Small Business Committee, chaired by Sam Graves, R–Miss., heard small businesses' concerns about the challenges of complying with the U.S. tax code. It was noted during the hearing that the growing number of tax provisions means that America's 28 million small business owners must allocate significant resources to manage compliance – resources that would otherwise be invested in growth. While tax complexity is a big problem for small firms, high tax rates were also identified as a significant impediment to small firms' growth.
   Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE  




NARI NEWS


Are you using all your NARI benefits?
National Association of the Remodeling Industry
This is your last chance to register for Wednesday’s (April 16) NARI benefits webinar, which will take place at noon Central time. Whether you’re a longtime member or new to NARI, make sure you’re getting the most out of all your benefits by attending this 45-minute webinar. This quarterly overview will break down your NARI membership into six buckets — marketing, education, advocacy, research, recognition programs and business tools — so you can easily access the items most important to your company. Next quarter’s webinar will be July 16, at noon Central time.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article


PRODUCT SHOWCASE
  Generate More Sales
• Direct Mail • Consumer List Selection
• Design Services
• Email Marketing Services
• Printed Marketing Materials
• New Mover Program
• QR codes
• Virtual Marketing Assistant – let us take care of all of it for you
First month FREE marketing assistant service for NARI members!

 


Insurance refresher
National Association of the Remodeling Industry
This previously published story on workman’s comp insurance and your subcontractors is a good reminder to do a pulse check on all your insurance paperwork to make sure yours is up to date and that you have the necessary copies of all your subcontractors’ paperwork, too. Find out what you need to know.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article


Does franchising make sense for your company?
National Association of the Remodeling Industry
Strong business systems made the idea of joining a franchise system appealing to the Wittes in Colorado Springs, Colo. Also appealing was the franchise system’s positioning statement: “Strong Margins and Quality Life.” Find out how the Wittes transitioned their business and what they learned.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article


CHAPTER NEWS


NARI of Madison offers two CEU-approved workshops
National Association of the Remodeling Industry
Monday, April 21, NARI of Madison will offer two workshops: “Emergency Rule Update: Wall Bracing,” at 4 p.m. and “Protecting Your Business & Family from Identity Theft,” at 5:30 p.m. This General Membership meeting will take place at the Madison Marriott West. The first attendee is free; additional are $25 each. Find out more and register on the chapter’s website.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article


PRODUCT SHOWCASE
  CedarSafe-100% Natural Eastern RedCedar

Suggest natural, aromatic cedar as part of your client closet spring updates – the perfect time to update with the fresh scent of cedar! Visit our website and facebook for tips & ideas. And, participate in our website survey for a chance to WIN AN iPAD!
 


Save the date for golf in Phoenix
National Association of the Remodeling Industry
Greater Phoenix NARI, along with Ceramic Tile & Stone Association of Arizona, will be hosting its annual golf tournament Saturday, May 3, at Sundance Golf Club. Registration deadline is April 25. The cost for a foursome, which includes green fees, two golf carts and dinner, is $280. Check-in will take place from 10:30 to 11:45 a.m., with a shotgun start at noon. To find out more information — including sponsorship packages — and to register, visit the chapter’s website.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article


SALES AND MARKETING INTEL


Facebook changes rules for marketing
San Francisco Gate
Recent changes to the way Facebook serves up its news feeds are making it more difficult for small businesses to get their updates in front of customers. That's causing some consternation among business owners who feel squeezed to pay for advertising when they used to get free exposure from the social media giant, which claims more than 1 billion active monthly users.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Why some companies will never win with content marketing
Forbes
Brand communication has undergone a fundamental shift in the last five years. We have officially left the age of propaganda, when brand messaging was carefully curated and funneled through one-way communication. Brands were able to conceal reality behind the façade of advertising, as real interactions with brands were isolated to private, one-on-one interactions.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE




How to build your own direct-mail campaign
Long Island Business News
Knowing all about your best customers is a key factor in targeted direct marketing. Understanding the basic demographics – males 18 to 34, for instance – is a start. However, a more complete understanding of customer profiles, like their shopping and purchasing behaviors, their attitudes toward trends and their lifestyle habits can lead to more effective lead selection and communication.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Content marketing is a long-term commitment, not a campaign
Forbes
There’s a debate raging in the world of marketing. How many times must a consumer be exposed to an advertisement before it changes his behavior? According to one study, subjects “voiced a greater preference for the product after receiving three ad exposures” compared to those who received “either one or five.” Other experts contend, however, that “a consumer won’t purchase your product or service until it has been a part of your campaign seven times.” Still others say that 20 is the magic number.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


SMALL BUSINESS UPDATE


IRS budget cuts mean your chances of getting audited are less
The Associated Press via The Motley Fool
As millions of Americans raced to meet the tax deadline, their chances of getting audited were lower than they have been in years. Budget cuts and new responsibilities are straining the Internal Revenue Service's ability to police tax returns. This year, the IRS will have fewer agents auditing returns than at any time since at least the 1980s.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Common errors can plague small businesses' websites
The Columbus Dispatch
If your small business doesn’t have a website, you’re missing out on clients and cash. Already have a site? Good. Now, let’s talk strategy. Because the quality of that site also could be affecting your bottom line. “Anybody can buy a Web platform and build a down-and-dirty site,” said Buffy McCoy Kelly, partner and creative director of ad agency Tattoo Projects in Charlotte, N.C.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


The 10 commandments of hiring and employee retention
By Mel Kleiman
Recruiting and hiring the right employees is essential to the success of your business. If you are going to succeed, you cannot settle for run-of-the-mill employees. Mediocre employees breed mediocrity, so make sure you recruit and select only the best employees. If you will follow these commandments and remain focused, dedicated and committed to hiring the best, you will soon see that your organization becomes just that — the best.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Staples launches 3-D printing program for small business
FOX Business
Staples is launching a 3-D printing pilot program in New York and California aimed at small businesses and consumers. The giant office supply chain is partnering with 3-D printing company 3-D Systems to launch the test program in New York City and Los Angeles locations. 3-D Systems makes both personal and professional-grade 3-D printers.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


BY THE NUMBERS


Experts rate curb appeal and staging as best home improvement projects for sellers
PRNewswire via The Wall Street Journal
Today's home sellers should focus on curb appeal and home staging above larger-scale home renovations, according to a new survey from Zillow Digs. Zillow asked real estate agents and interior designers nationwide to identify the most valuable home improvements for sellers, and the experts agree that minor improvements like landscaping and painting walls in neutral colors save money and attract buyers faster.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Construction materials prices up 0.5 percent in March
Associated Builders and Contractors Inc. via For Construction Pros
Construction materials prices expanded 0.5 percent in March and are up 1.1 percent from March of last year, according to the U.S. Department of Labor’s April 11, producer price index release. Nonresidential construction materials prices are up 0.4 percent for the month and are 1 percent higher than the same time one year ago.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Early indicators bolster residential sector's optimism
By Michael J. Berens
Residential building professionals have high hopes for 2014. Results of a recent survey of 6,680 builders, contractors, remodelers, architects, landscape architects and interior designers found that 90 percent expect continued growth in 2014. Across the board, respondents anticipate higher average revenues per project and a greater number of projects than in 2013, as well as an increase in new project starts. While we won't know for some weeks yet just how well the market performed in the first quarter, early indicators suggest these pros have good reason to be optimistic.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


TECHNOLOGY NEWS


How to use CRM for your small business
Business News Daily
Do small businesses really need customer relationship management (CRM) software? Regardless of a business' size, CRM is key to gaining visibility into a company's pipeline, to build a more knowledgeable workforce and, ultimately, create happier, more loyal customers. Unfortunately, discussions of CRM often focus on the "big business" context.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Business technology spending on the rise
Midsize Insider
Business technology spending is set to increase significantly within the next few years, according to IDC. Its latest report suggests that technology purchasing is shifting from the CIO due to the emergence of cloud computing, social, mobile and big data analytics.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE
 



NARI NewsWatch
Colby Horton, Vice President of Publishing, 469.420.2601
Download media kit

Lauren Swan, Content Editor, 202.684.7496  
Contribute news


Be sure to add us to your address book or safe sender list so our emails get to your inbox. Learn how.

This edition of the NARI NewsWatch was sent to ##Email##. To unsubscribe, click here. Did someone forward this edition to you? Subscribe here -- it's free!

Recent issues

April 9, 2014
April 2, 2014
March 26, 2014
March 19, 2014






7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063