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Text Version   RSS   Subscribe   Unsubscribe   Archive   Media Kit      August 20, 2014


 



No one is less certain about the economy than small business owners
FORTUNE
In the National Federation of Independent Business's report released, the small business advocacy organization found that owners across the U.S. are cautiously optimistic about their current prospects. After all, the NFIB small business optimism index rose just 0.7 points in July to 95.7. But even though there was a slight improvement, the outlook for future expansion still remains “historically low,” according to the NFIB.
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NARI NEWS


Goody baskets create goodwill with neighbors around job site
National Association of the Remodeling Industry
Spring Creek Design hands out goody baskets to surrounding neighbors when they start a project, as both a marketing tactic and a client relationship tool. The goody baskets contain a note from Spring Creek Design, which introduces the company, provides contact information if a neighbor has any concerns or questions with the job site and essentially says thank you for putting up with the disruption during construction. “It connects us to people that we work with and helps us create a community that we’re a part of as well,” says Peter Cooper, principal of Spring Creek Design. Read more about how this gift basket was incorporated into the company’s overall marketing plan.
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IRS cracking down on independent worker status
National Association of the Remodeling Industry
In June 2013, the Treasury Inspector General for Tax Administration audited the Determination of Worker Status Program at the IRS and found that employers do not often follow the IRS Determination of Worker Status Program rules. The IRS is cracking down on this as a result of that audit.

In a field such as construction, where a lot of subcontractors are being used, it’s easy to mistakenly think you are working with independent workers when in fact you might be treating them as employees.

This could cost you a lot of money if the IRS decides to audit your company. Refresh yourself on the 20-point test that the IRS uses to determine worker status, so that you can either reclassify your employees correctly or adjust the way you work with your subcontractors.

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There's still time to register for NARI's Leadership Summit
National Association of the Remodeling Industry
Although the hotel registration deadline has past, registration for the NARI Leadership Summit is still open. NARI is hosting this event Sept. 18 & 19 at The Benson Hotel, Portland, OR, and you won’t want to miss this event. As a key stakeholder in the NARI community, we know you’ll appreciate the speakers and topics we’ve lined up for our fall session.

NARI National will provide reimbursement of up to $1,000 ($500 each, for up-to two chapter attendees) directly to NARI chapters.

Our goal is to help NARI Leaders:
  • Enhance chapter growth
  • Develop board leadership strategies
  • Implement NARI programs
  • Run a fiscally sound chapter
NARI National Members will also find value in these sessions, as well as the opportunity to network with NARI chapter leaders from across the country. And besides critical learning, we’ve built in some FUN!

For the full agenda and to register, visit our event page.

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NARI welcomes new National Member: MarketSharp
National Association of the Remodeling Industry
MarketSharp: At MarketSharp, innovative software with "remarkable" customer support is our product, but empowering the remodeling and home service industry to reach new levels of success is our passion!

MarketSharp is a contact tracking and business management application that will lower lead costs, increase closing ratios, and improve overall office efficiency! MarketSharp empowers remodelers, contractors and home service pros with advanced functionality in lead generation and marketing; searching and filtering for instant data retrieval; lead, customer and job tracking; production and service management; and reporting and data analysis. Plus, the secure, permission-based anywhere web-based access makes it perfect for any mobile device.

MarketSharp Software has helped thousands of remodelers and home service professionals throughout America use software as an extremely powerful and effective sales, marketing and management tool. For more information, visit MarketSharp’s website at www.MarketSharp.com or call 800-335-4254.

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NARI BUSINESS TOOLS


Claim your Porch profile
National Association of the Remodeling Industry
NARI and Porch.com have are helping you get connected to homeowners in your area looking to hire a professional to complete a remodeling project. Porch.com is a data-driven home improvement network to connect homeowners to pros, with insights from the more than 1.5 million professionals and 90 million projects on its site. The Porch network includes 75 percent of U.S. homes, and $2 trillion worth of home improvement project data.

As a NARI member, NARI has sponsored a year of the Porch Plus subscription (a $420 value), which will not only provide NARI members with the free Porch.com profile, but with the data specific to the ZIP codes in which you work. To claim your profile, visit the NARI member link on Porch.com.

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CHAPTER NEWS


Delta Sub-Chapter hosts its annual BBQ
National Association of the Remodeling Industry
NARI of Greater Sacramento’s Delta Sub-Chapter will host its annual BBQ Tues., Aug. 26 from 5:30 to 7:30 p.m. at Phillips Lighting and Home. In addition to great brisket and pulled pork, the chapter will discuss the latest Title 24 lighting requirements. The cost to attend is $15 for NARI members and non-members. To find out more information and to register, visit the chapter’s website.
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Leadership Tour comes to Atlanta
National Association of the Remodeling Industry
Join NARI Atlanta for the Professional Remodeling Leadership Tour on Tues., Aug. 26. Experience an afternoon and evening filled with educational presentations, recognition of market leaders, product demonstrations and more. You will leave with a business boost and a notebook full of new ideas. You will meet with national industry experts, leading supporters and local market leaders—plus food, drinks and plenty of time for networking. The cost to attend is $15 for NARI members, and $20 for non-members. To read the full agenda and register, visit the event’s website.
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Network with Charlotte remodelers
National Association of the Remodeling Industry
NARI of Greater Charlotte will host its August meeting Thurs., Aug. 28 from 5:30 to 8:00 p.m. at Hughes Kitchen & Bath Showroom. Join the chapter for food, beverages, networking, content and prizes. The cost to attend is $20. For more information and to register, visit the chapter’s website.
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SMALL BUSINESS UPDATE


A birds-eye view of small business risk: An assessment from 12,000 feet
The Huffington Post
Adrian Ballinger writes: Taking risks plays a substantial role in how I make my living. While I climb mountains chiefly for personal fulfillment, I also guide others up these same peaks and teach them how to successfully summit. It's a tremendous responsibility because the risks I take during any given ascent affect not only my wellbeing, but the wellbeing of my client teams as well. It's not the easiest way to make a buck, that's for sure, but it is very rewarding.
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Small-business lending is slow to recover
The Wall Street Journal
Brandi Shirey wants to borrow at least $20,000 to expand the birthday and wedding cake business she started four years ago after leaving her job as a bookkeeper. Demand for the cakes, which sell for $150 to $500, overwhelms her home kitchen. She plans to use about $2,000 from her savings to move into a nearby storefront next month.
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BY THE NUMBERS


31 true tales of remodeling gone wild
Houzz
If you meet a home design professional at a dinner party, don’t walk away. Stay put and you may hear some of the strangest, most entertaining stories you’ve ever heard. Like the one about an interior designer’s client who secretly fed him marijuana brownies. Or the client who wanted an underground tunnel just to drive his Hummer in. Or the client who wanted two toilets facing each other so he could share everything with his dating partners.
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Affordable housing is drawing people away from the coasts
By Archita Datta Majumdar
An analysis of Red Fin data shows that inland cities — like Raleigh-Durham, North Carolina; Oklahoma City; Austin, Texas; and Provo, Utah — are luring in young American families with their housing affordability, low cost of living and economic growth. In fact, according to census data, these inward moves have upped by 10 percent in the last seven years. The trend has definitely shifted, with the fastest-growing cities now being inland metros instead of the chic coastal megalopolises like Los Angeles and New York City.
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2/3 of consumers are planning home renovations
MainStreet via Yahoo News
Consumers are shelling out money to improve their homes, a new survey says. According to Realtor.com, 67 percent of consumers plan to renovate within the next six months and some 32 percent will spend over $10,000 on renovations. "This shows there is some disposable income out there among homeowners," says Leslie Piper, a housing specialist with Realtor.com. "There is a lot more consumer confidence out there and this is a great direction for the real estate market."
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P3 projects: What if you have payment problems?
By Scott Wolfe
Public-private partnership construction projects — commonly referred to as P3 projects — are becoming popular in the construction industry quickly. In fact, President Barack Obama recently took steps to expand the market for P3 transportation projects. This, along with the ordinary national trends, means that you're likely to encounter a P3 project soon. While the underlying construction tasks performed will be the same on a P3 project, the regulations, contractual obligations and legal rights available to you may be different — and, unfortunately, unfamiliar.
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Top remodeling challenges decoded
Herald Times
A recnet study surveyed 200,000 Houzz.com users across the world and discovered general patterns and perceptions in the current remodeling and housing market, including some of the most common challenges. The top renovation challenges identified by the survey were: "finding the right products to use," "defining my style," "making decisions with my spouse or partner," "staying on schedule" and "educating myself."
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SALES AND MARKETING INTEL


Study: Facebook is most effective social media site for small business
Street Fight
Among the social networks, Facebook has done the most to court small businesses — and, it appears for good reason. A new study from G/O Digital, the digital marketing wing of Gannett, finds that consumers use Facebook for product research more than any other social media outlet.
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The importance of momentum in marketing
By Randall Craig
What is the difference between a successful marketing campaign and an unsuccessful one? ROI is certainly the standard answer, but it is also completely insufficient. A single marketing campaign is not much different than a car going uphill, battling gravity with a driver giving a single pump of the gas pedal. Let off the gas, and it will eventually slow down, stop and then start rolling downhill. Likewise, the inertia of the market — competitive noise, client disinterest and short-term memories — can only be overcome with more than a single pump of marketing energy.
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Infographic: 25 percent of small business have zero presence in local search results
Marketing Pilgrim
If 88 percent of consumers who search for local businesses on their mobile device ultimate call or visit that business within 24 hours, wouldn’t you want your business was found. Apparently 25 percent of small businesses have failed to get the memo, because they have zero presence in Google or Bing local search results.
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Should you market like Chipotle or be conversational?
Entrepreneur
Content marketing is a hot topic that means different things to different people. Small businesses interested in getting into the game need to define what it means for them, however, and their interaction with customers. After all, the content marketing that draws the most press, analysis and advice is derived from the big thought-leadership model advocated by larger businesses interested in establishing themselves as a branded authority in their industry.
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Infographic: 12 content marketing tips really successful small businesses follow
Business 2 Community
Content marketing is a crucial part of an effective marketing strategy, whether for a small business or a corporate organization. According to CoSchedule, "Content marketing is all about sharing your advice and ideas with your audience through a blog or online social network." Writing every day may sound like a notorious task, but it doesn’t have to be. Yes, the majority of the content should be relevant to the type of industry your business is in. However, that doesn’t mean you can’t have a little fun with your content.
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TECHNOLOGY NEWS


Yahoo and Amazon go after the small business business
Marketing Pilgrim
Amazon and Yahoo are both diving deeper into the small business business with tools to help online and offline sellers. First is Amazon Local Register. This is point-of-sale gizmo that allows anyone to accept a credit card as payment. It’s a direct competitor to Square which is being used in the brick-and-mortar world all the time.
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34 tech tools boosting small business profits
BusinessNewsDaily
Small businesses rely on new technology tools more than ever before. To help boost their efficiency and profitability, 70 percent of small business are changing the way they do business to accommodate a more technology-based marketplace, according to a new study from the online payroll provider SurePayroll.
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NARI NewsWatch
Colby Horton, Vice President of Publishing, 469.420.2601
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Natalie Rodriguez, Senior Editor, 469.420.2635  
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