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Text Version   RSS   Subscribe   Unsubscribe   Archive   Media Kit      September 24, 2014



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Social media leads small business marketing efforts
BusinessNewsDaily
If there's one thing most small businesses have in common, it's their love of social media marketing, new research finds. Small businesses rely more on social media marketing than on any other form of advertising, according to a study from local media and advertising research firm BIA/Kelsey. Specifically, nearly three-quarters of small and medium-size businesses are investing in some form of social media marketing.
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NARI NEWS


NEW BizUnite Program available in the NARI Marketplace Average savings of 20-25 percent off your waste and recycling services!
National Association of the Remodeling Industry
Waste Focus knows what the disposal costs should be for any particular area of the country, what the operating costs and profit margins are for waste haulers, and exactly what services and equipment you will need to operate efficiently and cost effectively.
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EDUCATION CORNER


Straight from the Certification Webinar
National Association of the Remodeling Industry
Oct. 16: Straight From the Certification Webinar, “Creating a contingency plan to cover you when things go wrong.” These Webinars cost $49. Register here.
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PRODUCT SHOWCASE
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If you’re looking to build your customer base and increase revenue, then you need to advertise with a number like:
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And we have dozens more for the remodeling industry.

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NARI BUSINESS TOOLS


Save up to 15 percent with the WEX Fuel Card Program!
National Association of the Remodeling Industry
WEX is the industry leader in fuel management. WEX provides universal fuel cards that can be used at 90 percent of the stations across the U.S.

That’s over 180,000 locations! By using tools WEX provides you can reduce your fuel consumption by 10-15 percent. For example, one of the ways this can be done is by setting rules and regulations on the cards to prevent negligent purchases. You will save a substantial amount of time by using the WEX reporting features. This program is FREE with your NARI membership. This means the only bill you’ll ever have will be for the fuel itself.

To learn more about the WEX Program please contact your Savings Consultant, Veronica Pratt at 603-628-2337 or vpratt@bizunite.com

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CHAPTER NEWS




NARI of Tampa Bay offers fun and networking bowling
National Association of the Remodeling Industry
NARI of Tampa Bay offers their member an opportunity for fun and networking bowling on Friday, Sept. 26 from 2-5 p.m. Cost is $20 and includes two free drink tickets, shoe rental and lanes. NARI members can also become a lane sponsor to get exposure for their business that includes 6 months of advertising on overhead TV’s throughout Liberty Lanes. For more information and to register for the event, click here.
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NYC/LI NARI looking for member volunteers
National Association of the Remodeling Industry
NYC/LI NARI is looking for member volunteers (family and friends welcome) to lay laminate flooring September 20th to help the Ronald McDonald House of Long Island in New Hyde Park with phase two of its ‘Project Design 2014′ initiative. The house is open for work at 7:30 a.m. Lunch and refreshments will be served. Contact Laurence Carolan on his cell at 516-317-0795 for details and what tools are needed.
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Reach new clients and engage a global community
National Association of the Remodeling Industry
Technology for storytelling — how to reach new clients and engage a global community will be the topic presented by Michael Stein from HOUZZ at the Delchester NARI membership event at 5:30 p.m. to 8:30 p.m. on Wed. Sept. 24 at Ferguson. This event is generously sponsored by Ferguson, BSH & Kohler. Cost is $25, and first time prospective new members are free. Click here to register.
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NARI Eastern Massachusetts Chapter sold-out crowd attended meeting
National Association of the Remodeling Industry
NARI Eastern Massachusetts Chapter reported a sold-out crowd attended their recent membership meeting on Sept. 10th. Members and guests heard from 7 local building inspectors and commissioners on the latest codes and regulations. Members also celebrated 16 EM NARI members who passed their certification exams last spring.
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SALES AND MARKETING INTEL


7 tips for perfecting your digital marketing program
ClickZ
Marketers constantly have to re-evaluate and improve their marketing strategies in today's fast-moving world. Here are some tips for assessing your own digital marketing program and maximizing its success. Every day, marketers seek to enhance their digital marketing programs. Whether it is a new email or social campaign or something more complex like a list growth initiative, buyer sophistication increases daily and you constantly need to up your game with smarter campaigns.
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How data science is transforming sales and marketing
Business 2 Community
What in the world is data science? And why should you care? Data science — and predictive analytics, in particular — is moving the goalposts for salespeople and marketers alike. In fact, it’s moving the entire stadium. Predictive analytics is the foundational discipline that can make marketing more effective and targeted, and your salespeople better informed and more precise in their messaging.
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Infographic: This type of content gets the best marketing results
Entrepreneur
Only 27 percent of marketers effectively measure content marketing, an infographic from Captora says. But if more marketers would start, they would like what they'd find. The infographic explains why organizations should use content marketing, what type of content has the best return on investment, the metrics organizations should track and more.
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6 effective sales strategies to close deals faster
Inc.
The way consumers make purchasing decisions is constantly changing, so it's important to continually re-evaluate your sales strategy with your staff. Selling any type of product or service can be a fine line to walk — you have to find that perfect balance between being persuasive but not arrogant or annoying. This takes careful planning, but fortunately with a solid strategy in place you can make sure your company is staying consistent and closing more deals.
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BY THE NUMBERS


Narrowing the 'green gap' for homeowners
By Michael J. Berens
Marketing researchers call it "the green gap" — the difference between the universe of consumers who say they care about conservation and protecting the environment and the universe of those who act on those values when making purchases. Following the onset of the Great Recession in 2008, the green gap widened considerably as the state of the economy, job market and housing market became top-of-mind with consumers. Recently, however, the trend has been moving in the other direction, with more consumers expressing a renewed commitment to a greener lifestyle.
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Home-sales data belie 'lukewarm' market
The Wall Street Journal
An unusually strong reading for U.S. new-home sales in August might not be enough to kick the market into higher gear. The latest Zelman & Associates survey of home-builder executives overseeing 2,500 new-home communities found that orders increased by 7 percent on a seasonally adjusted basis in August from July and by 21 percent from August 2013, the largest annual gain since June 2013.
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Life just got a whole lot better for vet, cancer survivor who got home makeover
The Huffington Post
This army veteran and cancer survivor's life is going to get easier because of a team of Home Depot employees. Veteran Debbie Coleman of Gilbert, Arizona, is a single mom whose battle with cancer left her with mobility issues, according to Fox 10 News. Earlier this month, Coleman's home was renovated and modified to make her daily life run smoother, thanks to a local Home Depot crew.
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SMALL BUSINESS UPDATE


Buffett offers inspiration to small-business owners
USA Today
Warren Buffett, one of the wealthiest men in the world, rallied small-business owners seeking to be a part of a turnaround in Detroit — and gave them hope that with passion and persistence they, too, could start businesses and one day become billionaires. "I'd like to very, very briefly tell you three stories about three small-business people," said Buffett, who spoke during a ceremony Thursday at Wayne State University to honor 64 graduates of the Goldman Sachs 10,000 Small Businesses initiative.
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Manager or leader — which is best?
By Anne Rose
There's an old expression: "Managers do things right, and leaders do the right things." It is true that managers and leaders look at the world differently and exhibit opposite styles of interacting with their environment. Managers like to maintain the status quo, hold things static. Leaders, in contrast, frequently push the boundaries of possibilities. Managers want to tidy the present, while leaders want to expand the future. Look around your company, and you'll see both types — as supervisors and as subordinates. So, which style is better?
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Skills gap? Most employees say, 'not my problem'
FoxBusiness
While they might believe a skills gap exists in today's workforce, most Americans don't think they're part of the problem, new research shows. Despite 61 percent of Americans acknowledging that a skills gap does exist, 95 percent consider themselves to be either qualified or overqualified for the positions they hold, according to a study by Udemy, a global marketplace for learning and teaching online.
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TECHNOLOGY NEWS


Understanding how technology supports small business success
Accounting Today
Technology offers small businesses the irresistible allure of success through the same tools used by larger companies. But without knowing how to use the latest technology, or what is most appropriate for small businesses, the promise of time and money saved might not come to fruition. Accountants have an opportunity to help their small business clients build a better business from the ground up by helping them understand the features and efficiencies they should look for in their business technology solutions.
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How collaborative robots are changing small business productivity
Inc.
Small business owners who watched last year's 60 Minutes segment on Amazon's use of robots may have written off robotic technology as too expensive for use in smaller companies, but a new wave of relatively inexpensive robots are gradually proving that assumption wrong. So-called collaborative robots priced as low as $20,000 are increasing productivity at some small businesses by working with employees, rather than replacing them.
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NARI NewsWatch
Colby Horton, Vice President of Publishing, 469.420.2601
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Natalie Rodriguez, Senior Editor, 469.420.2635  
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