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Text Version   RSS   Subscribe   Unsubscribe   Archive   Media Kit      September 30, 2015


 




NARI NEWS

Is your business standing out from the crowd?
National Association of the Remodeling Industry
Are you taking control of one of the most influential factors for consumers—your reviews? Guest blogger Ty King writes that by managing your online reputation, you’re helping your potential leads see the value of your services over your competitors.
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NARI National CotY awards early bird deadline is Nov. 2
National Association of the Remodeling Industry
Showcase your work and receive well-deserved recognition through the remodeling industry’s premier recognition program. With 37 categories to choose from, we’re sure there’s a category for your remodeling projects completed between Dec. 1, 2013 and Nov. 30, 2015.
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Nominations now open for the NARI Achievement Awards
National Association of the Remodeling Industry
The NARI Achievement Awards recognize outstanding achievements by an individual, company, or chapter that has worked to promote or enhance the professional remodeling industry. Deadline for nominations is Dec. 18.
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SPONSORED CONTENT


Stop by Booth #207 at the Remodeling show
National Association of the Remodeling Industry
Are you attending the Remodeling Show | Deck Expo | JLC Live in Chicago? As you hit the exhibit floor, stop by Booth #207 to check out our “remodeled” booth and to meet with NARI HQ staff and several NARI officers. While you’re there, pick up your “Proud to Be a NARI Member” button.
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NARI BUSINESS TOOLS


PODS: Remodeling storage solutions
PODS
Whether you're installing new hardwood floors, updating a kitchen, building an addition or restoring a historic property, PODS containers are designed to make job sites safer, more convenient—even more profitable. As a benefit of membership, NARI members can save 10% by using the code NARIUS at check out.
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PRODUCT SHOWCASE
  Safely Remove Multiple Layers of Paint

FRANMAR’s BLUE BEAR® Paint & Urethane Stripper is a customer favorite when it comes to DIY projects. Made from soybeans, this gelled remover is amazing at removing multiple layers coatings on wood, metal, and concrete surfaces. This award winning product is low odor, safe to use and Made In America.
 


ALLIANCE CORNER


Creating the prep/clean-up and cooking centers in a contemporary kitchen
Kitchen & Bath Design News
Register today for this complimentary webinar to learn how to create the prep/clean-up and cooking centers in a contemporary kitchen. This NARI CEU approved webinar, presented by Ellen Cheever, CMKBD, ASID, CAPS, takes place at 2 p.m. Eastern on Oct. 14.
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INDUSTRY NEWS


5 mistakes remodelers commonly make when they write estimates
Remodeling Magazine
As remodelers, our work is truly unique. Even though a lot of our projects might resemble other projects we have recently completed, no two projects are ever alike. Strong estimates reflect this thinking, and help differentiate your company from the competition. Here are five critical mistakes we’ve all made, and advice on how to avoid them.
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  PRODUCT SHOWCASES
Ventilation Fan Installation made Simple


Every bathroom remodel has its challenges. WhisperFit EZ slashes installation time by using existing duct work. Its low profile 5⅝” depth, Flex-Z Fast™ bracket & detachable installation adapter make it a cinch to install. Pick-A-Flow™ Speed Selector lets you customize airflow to 80 or 110 CFM with the flip of a switch.
See What You're Missing


The CAMO® Edge Pro is the fastest and most cost-effective way to install hidden fasteners. This stand-up, collated system will give your clients a beautiful, Barefoot Approved™ deck while getting you onto the next job even quicker! The tool works with a variety of decking, to learn more visit: camofasteners.com/edgepro
Special Offer for NARI Members


Manage your most valuable asset - Your Reputation

Do you know how your customers truly feel about your business? GuildQuality can help you find out with our exclusive offer of 50 free surveys for NARI members. Survey responses are delivered to you in real-time, so you’ll know exactly how you’re performing with your customers.

Click to learn more.


How small businesses can use social media to increase sales
By Mayur Kisani
Consumer shopping behavior has evolved rapidly. Shopping online on mobile devices is the new norm and is preferred to physically visiting a retail store. Capitalizing on this trend, most social platforms have a "buy button" and more features that favor e-tailers. What this means is that now small businesses can also leverage these social platforms to drive revenue, thus leveling the playing field — at least to a certain extent — with bigger businesses and their bigger marketing budgets.
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Home improvement sales — still a man's world?
Professional Remodeler
Bob and Jerry Mikaelian, owners of Toms River Door & Window, in Toms River, N.J., decided a little over a year ago to change things up and hire two women to sell. Many owners consider sales the most important position at a home improvement company. Before the Mikaelians moved to hire the two female sales reps, no woman had ever sold for the company in its 45-year history. “I was afraid to relinquish the power of sales,” admits Bob Mikaelian, “until I found I couldn’t grow without doing that.”
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Personalized marketing shouldn't be personal
By Peter Moloney
Briefs 3.0: If you can send each customer exactly the right offers at exactly the right time that gets them to buy more, you will maximize your revenue. The trick, of course, is figuring out what to send and when. For that, you need advanced customer analytics to predict customer interests and inclinations. The problem is that cannot actually be done. Each individual customer and customer context is too complex to predict interests and behaviors with any real certainty. So what can be done?
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Why you should encourage customers to complain
Small Business Trends
Customer complaints are just a part of doing business. Reducing the number of those complaints is an admirable goal. But there’s another school of thought that says you should actually encourage customers to complain and try to get even more of them. Of course, this doesn’t mean that you should provide bad service or sub-par products just to anger your loyal customers.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Congratulations new NARI certified pros (National Association of the Remodeling Industry)
Survey: Consumers love local home repair firms (Remodeling Magazine)
Differences between pocket installation and total replacement (Professional Remodeler)
CRPM virtual class starts Sept. 30 (National Association of the Remodeling Industry)
How to use guest blogging to your business's advantage (By Emma Fitzpatrick)

Don't be left behind. Click here to see what else you missed.
 



NARI NewsWatch
Colby Horton, Vice President of Publishing, 469.420.2601
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Natalie Rodriguez, Senior Editor, 469.420.2635  
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