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Text Version   RSS   Subscribe   Unsubscribe   Archive   Media Kit      November 05, 2014



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New directions emerging in multigenerational housing
By Michael J. Berens
Extended life span, increased immigration, a weak economy and a tight housing market have contributed to a resurgence in multigenerational households. For some time now, builders and remodelers have helped families accommodate these changes. They have done so by constructing extensions and "granny flats" or converting basements, attics, garages and great rooms into living areas for aging parents or "boomerang" young adult children. As demand grows, some builders and architects are taking a new, more holistic approach to designing multigenerational housing for the 21st century.
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NARI NEWS


NARI Question of the Week
National Association of the Remodeling Industry
We’re pleased to introduce the “NARI Question of the Week.” Each week we’ll ask a question pertaining to those in the remodeling industry. Thank you for your participation!

Q. What method do you use most often to communicate with your customers?
  1. Email
  2. Phone Call
  3. Text Message
  4. Face to Face Meeting
Click here to answer survery. Responses are anonymous. Results will be shared in the Nov. 12 edition.

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Legal implications of construction defect claims
National Association of the Remodeling Industry
Every remodeling contractor believes that the work they do will never be found to have any problems. But what happens when a problem arises that goes beyond the level of simply “talking through it”? Attorney Christopher Jones details what a contractor should consider the potential issues when a contractor is faced with a dispute. Read more in NARI’s Legal Corner blog.
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PRODUCT SHOWCASE
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Remodeling conditions continue to show strong growth
National Association of the Remodeling Industry
NARI ‘s third-quarter Remodeling Business Pulse (RBP) data of current and future remodeling business conditions indicated strong growth in the third quarter of 2014. The survey also explored homeowner financing of projects. Learn what option homeowners are using as the main source of financing their remodeling project for those not paying cash. Read more.
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NARI BUSINESS TOOLS


Get $150 minimum credit when you switch your line to Sprint!
National Association of the Remodeling Industry
For a limited time, business customers who switch their number to Sprint and trade in their eligible smartphone earn extra credit by switching over other eligible lines and trading in other devices through the Sprint BuyBack Program. Contact your Savings Consultant, Veronica Pratt at 603-628-2337 or vpratt@bizunite.com for more information.

Don’t delay offer expires Dec. 31. Click here to learn more.

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EDUCATION CORNER


Managing the tide: Dealing with volume fluctuations
National Association of the Remodeling Industry
Join host Don Van Cura, MCR, CKBR, GCP, CLC, UDCP and like-minded individuals for an interactive discussion on the ups and downs of the sales pipeline and how to best manage them on Thursday, Nov 20 at 12 p.m. CST. Register here.
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Trends in siding
National Association of the Remodeling Industry
An expert from James Hardie Siding will talk about siding trends and fiber cement solutions to create a traditional or modern look, and specific performance attributes relative to the climate where the product is being used on Tuesday, Nov. 25th at 12 noon CST. Register here.
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PRODUCT SHOWCASE
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Studies prove that people have a 25-50% higher recall rate of a memorable number like 800-ROOF-PRO, which means you’ll get more calls.

When used in your advertising, vanity 800 phone numbers will:
1. Increase your incoming leads by at least 30%.
2. Bring you more scheduled jobs and profits.
3. Build your prospect database for future marketing.

Call 1-800-NEW-SALE to learn more!
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CHAPTER NEWS


NARI Central Pennsylvania Chapter
National Association of the Remodeling Industry
NARI’s Central PA Chapter raised $5,000 for The Boys and Girls Club of Harrisburg. Frank Ciccocioppo (right), president of the Central PA NARI chapter and Aaron Gross, treasurer, present the "big" check to Yvonne Hollins, executive director, The Boys and Girls Club. The chapter had hosted a scramble format golf tournament to raise awareness and increase membership of NARI’s Central PA chapter as well make a difference in the local community.
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Eastern Massachusetts NARI Membership Drive
National Association of the Remodeling Industry
The EM NARI Membership Drive 2014 sure was a touchdown for F.D. Sterritt Lumber Company and EM NARI! Thank you to our vendors, customers, friends, family, Cyprus Catering, Boston Photobooth Company and all who made the event a success. Read more about EM’s Membership drive on the chapter's blog.
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SALES AND MARKETING INTEL


6 social media marketing tools to make your management quick and easy
Business 2 Community
Keeping up with the multiple social channels; posting original content and coming up with a social media plan that generates leads, engagement, revenue or some other tangible goal can make you feel like pulling out your hair. However, studies show that social media marketing works. In 2014, investment in social media is a necessity, and no longer a luxury. According to Social Media Examiner, companies using social media for three or four years see an improvement in their search rankings too.
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Why mobile marketing isn't a fit for every SMB
Street Fight
Mobile, mobile, mobile. Small businesses are being bombarded by marketing programs that promise to deliver calls, customers and sales right from a prospect’s cellphone. And for some companies that may be true — mobile could be the answer. But the facts on the ground indicate that mobile marketing is, at best, a mixed bag so far for most small businesses.
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4 marketing strategies that paid off for small companies
The Wall Street Journal
It’s the classic small business problem: You need to let a lot of people know who you are and what you do. But you don’t have a lot of money to spend. That’s when it’s time to get creative — and a little audacious. Many small businesses lacking in cash have found inexpensive ways to spread the word.
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BY THE NUMBERS


Managing risk in the construction industry
By Nate Budde
The construction industry is full of risks, from personal safety risks on construction sites, to financial risks and risks of business failure. Construction projects have several tiers, and every tier faces its own unique challenges and specific risks. While the risk of nonpayment is fairly universal in construction, the way that risk is shifted between parties and the tug-of-war to accomplish that financial risk-shifting provides interesting insights into the actual apportionment of risk in the construction industry.
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Change the behavior of your negative, underperforming technicians
By Roger Daviston
The construction industry is full of risks, from personal safety risks on construction sites, to financial risks and risks of business failure. Construction projects have several tiers, and every tier faces its own unique challenges and specific risks. While the risk of nonpayment is fairly universal in construction, the way that risk is shifted between parties and the tug-of-war to accomplish that financial risk-shifting provides interesting insights into the actual apportionment of risk in the construction industry.
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Bioplastic applications rapidly developing across major markets
By Don Rosato
The bioplastics industry is experiencing a sense of arrival confirmed by a growing volume and variety of applications from disposable packaging to durable goods. Bioplastics are no longer viewed as a mere fad, a "green" public relations stunt or a feel-good ecoluxury. They are proving to be legitimate tools of the plastics industry. Let's take a look at bioplastics application development across some major plastic market segments.
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SMALL BUSINESS UPDATE


A look at the future of small business financing
The Wall Street Journal
When is it going to get easier to get cash — and what do we do meanwhile? Those are the questions small business owners have struggled with since the economy took a nose dive. Many banks reacted to the financial crisis by tightening their standards, driving entrepreneurs toward other sources of financing, such as alternative lenders and crowdfunding.
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The secret sauce for running a small business in the 21st century
The Huffigton Post
Many times emerging business owners believe outsourcing is expensive or for more established companies. Listen: you cannot sustain a business working as a one-person shop. You are your greatest asset. This means optimizing your health and productivity will yield incredible dividends for your business. Here are three affordable ways to outsourcing on a budget.
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3 seasonal business secrets to year-round profitability
BusinessNewsDaily via FoxBusiness
When you're running a seasonal business, it's often difficult to stretch the profits you made during the height of your sales throughout the rest of the year. But with the right tactics, you can make sure you stay afloat — and maybe even turn a profit — in your off-season. Whether you're gearing up for your holiday season peak or slowing down after your summertime rush, here's how you can keep your business in the black all year round.
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The states where small business employees earn the most
Forbes
Being an employee of a small business doesn’t mean you have to expect a small salary. In fact, at many small businesses across different states and industries, employees are bringing home annual wages that top $100,000. To determine the states where employees of small businesses take home the healthiest paychecks, personal finance site NerdWallet used data from the U.S. Census Bureau and looked at all 50 states, plus Washington, D.C., running the numbers on businesses across different industries according to the North American Industry Classification System.
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TECHNOLOGY NEWS


Tech tools that small firms need to avoid
The Wall Street Journal
Tech marketers are eager to tell small companies what hot new gadget or software they ought to invest in. But just as important, experts say, is what business owners shouldn’t snap up. Adopting the wrong technology could saddle the business with a load of headaches that end up doing much more harm than good.
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Small business missing out on big data benefits
Business 2 Community
Big data has been described by companies as an opportunity to increase profits, and use the information gained to improve the customer experience. However, the way companies are using data to make predictions is actually far from ideal as the latest reports show that only 29 percent of companies are using big data to make predictions.
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These businesses are already putting Apple Pay to work: How you can too
BusinessNewsDaily
Eric Rhee, director of business development for the frozen yogurt chain 16 Handles, picked up the phone to call Apple as soon as the announcement was made: He wanted to test Apple Pay in one of the company's 43 stores. Giving Apple Pay a try was not a difficult decision, Rhee told Business News Daily.
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NARI NewsWatch
Colby Horton, Vice President of Publishing, 469.420.2601
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Natalie Rodriguez, Senior Editor, 469.420.2635  
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