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Text Version   RSS   Subscribe   Unsubscribe   Archive   Media Kit      December 17, 2014



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4 last-minute marketing tips to make your holiday season shine
By Emma Fitzpatrick
With chestnuts roasting, twinkle lights aglow and Christmas ads aplenty, the holidays are here, and the countdown is on. If your holiday sales, conversions or campaigns aren't shining as brightly as you planned, don't fret. It's not too late to pull out all the stops and transform this holiday season. Here are four last-minute marketing tips for the 2014 holiday season that will have a big effect, both now in and the New Year.
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NARI NEWS


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PRODUCT SHOWCASE
  Replace Old Windows With The Name You Know & Trust
Silver Line is proud to introduce the new 8600 Series replacement double-hung window. Its attractive design combined with superior energy efficiency offers the features your customers are looking for. It’s an easy-to-install window from the name you know and trust, Silver Line by Andersen.

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Register for IBS/KBIS 2015 at a discounted rate
National Association of the Remodeling Industry
NARI has partnered with NAHB & NKBA as a supporting organization of Design & Construction Week. As a member of NARI you have the opportunity to attend 2015 IBS and/or 2015 KBIS, Jan. 20-22 in Las Vegas, at a special discounted registration fee. If you’re planning to attend, be sure to stop by the NARI Booth (#S2099) during scheduled KBIS show hours. Register now.
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2015 CotY Awards
National Association of the Remodeling Industry
We will be judging 389 entries this year for the 2015 CotY Awards. Judging will take place in January and the Regional CotY winners will be announced by Feb. 1. The National CotY winners and all Achievement Award winners will be announced in April in Fort Lauderdale in conjunction with our spring meeting, April 15-18, 2015.
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Free webinar: Marketing your business to ensure a steady stream of business
National Association of the Remodeling Industry
Free webinar on Dec. 18 at 12 p.m. CST: "Marketing your business to ensure a steady stream of business," presented by Chad Hatfield, CR, CKBR and Melony Trementozzi of Hatfield Builders and Remodelers. Register now.
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Tis the season to switch to Sprint!
National Association of the Remodeling Industry
Sprint is running several promotions this holiday season! Don’t miss out on these specials that are around for a limited time only! Click here to learn more.
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  PRODUCT SHOWCASES
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If you’re looking to build your customer base and increase revenue, then you need to advertise with a number like:
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800-NEW-ENERGY
And we have dozens more for the remodeling industry.

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Call us at 1-800-NEW-SALE


PRODUCT SHOWCASE
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ALLIANCE CORNER


Bringing Mike home for Christmas
Saratoga Today Newspaper
Read how the Saratoga community with the help of Rebuilding Together modified Mike Shpur’s home in “Bringing Mike Home for Christmas. “It’s a story that touches everybody because it was so out of the blue; it could happen to anybody,” says Michelle Larkin, executive director of Rebuilding Together Saratoga County.
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A New Year, new OSHA reporting requirements
U.S. Department of Labor Blog
Beginning Jan. 1, there will be a change to what covered employers are required to report to the Occupational Safety and Health Administration. Employers will now be required to report all work-related fatalities within eight hours and all in-patient hospitalizations, amputations and losses of an eye within 24 hours of finding out about the incident. Some of the most frequently asked questions are discussed in a blog by Dr. David Michaels, assistant secretary of labor for occupational safety and health.
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CHAPTER NEWS


NARI of Greater Chesapeake Bay Holiday event
National Association of the Remodeling Industry
NARI of Greater Chesapeake Bay Holiday event is Thursday Dec. 18, from 6-8:30 p.m. at Reico Kitchen & Bath, 150 T. Jennifer Road, Annapolis, Maryland. As the newest NARI chapter, this open house offers new and prospective members the opportunity to network with other industry professionals. Register now.
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NARI Charlotte: Team NARI Gives
National Association of the Remodeling Industry
Team NARI Gives, representing NARI Charlotte, participated in the Business Leaders of Charlotte annual bowling fundraiser on Saturday. With support from local NARI members and friends from other chapters of NARI, (Madison, Atlanta, and Staten Island), Team NARI exceeded $21,500 in donations which will allowed the chapter to adopt more families than ever for the holidays, fulfilling their most desperate needs, wish lists, and grocery concerns in the coming weeks.
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INDUSTRY NEWS


Want to hire and retain good workers? Pay up
Remodeling
As the market tightens for workers — especially good workers — both salaries and benefits are rising. Ignoring these trends could lead to botched jobs and lost profits. By the time Robert Criner realized his mistake, it was too late. One of Criner’s best workers told him that he was leaving to work for a competing remodeling company. The reason? The company was willing to pay $1 more per hour.
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Energy-saving, high-tech plastics applications in green building
By Don Rosato
In the U.S., the demand for green building materials — products that contribute to LEED credits — is expanding 13 percent annually and is currently generating sales of more than $70 billion per year. Let's start by taking a look at nanotech optical window films. Nanotechnology is being applied to multilayer optical films — made of polyester, acrylic and polyethylene naphthalate — to develop a new generation of light management.
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Brand and marketing trends for 2015
Forbes
It’s been said that there are three kinds of marketers and how they deal with trends: those who let it happen, those who make it happen, and those who wonder what happened. So, for smart marketers who want to fall into that second group, paying attention to what looms ahead is the wisest move they can make.
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NARI NewsWatch
Colby Horton, Vice President of Publishing, 469.420.2601
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Natalie Rodriguez, Senior Editor, 469.420.2635  
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