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Website launched for 23rd Annual NASC Symposium
NASC
The NASC is pleased to announce the launch of the new website for 23rd annual NASC Symposium, scheduled for April 27-30, 2015 in Milwaukee, Wisconsin, hosted by VISIT Milwaukee. The NASC Sports Event Symposium is the annual meeting for the only not-for-profit association for the sports tourism industry. For more than 20 years, the Symposium has been designed for sports tourism professionals by sports tourism professionals.
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The cost of obesity in America and how it affects the sports industry
The Fields of Green
The inactivity and obesity epidemic is upon us. A recent study by Sports Marketing Surveys, Inc., shows the percentage of Americans who are totally sedentary increased from 25 percent in 2007 to 28 percent in 2012 with the largest increase in inactivity being among children. This number is projected to balloon to more than 31 percent by 2018 and will represent a painful $28 billion reduction in sports and fitness retail consumption alone. Add this to the more than $190 billion already spent annually in the U.S. on obesity-related medical expenses and it is clear this is an issue we can no longer ignore.
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Golf's answer to Little League baseball
The Wall Street Journal
Most efforts to introduce people to golf, whether young or old, focus on instruction: grip the club like so, keep your head still, power through impact with the body not the arms. That's all well and good. Even beginners need to be able to propel the ball in a generally forward direction. The PGA of America, however, is experimenting with an initiative to present golf to kids as a rah-rah team sport rather than by emphasizing its technical aspects.
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Foley's executive director of sports recognized by Alabama House of Representatives
AI.com
Don Staley, Foley's first executive director of sports, was recently honored by the Alabama House of Representatives with a resolution commending his outstanding record of public service in sports and tourism.
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Why many theme races have failed lately
Runner's World
The crowded theme- and obstacle-race series space that comprises seemingly every kind of event — from mud to foam, dance party to zombie — has recently seen a spike in abrupt, last-minute cancellations. In the past year, the Electric Foam 5K, Great American Mud Run, 5K Foam Fest, Hard Charge Challenge, Hero Rush and Run for Your Lives 5K have ceased operations and denied registrants refunds.
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Too much of a good thing can be deadly
Counsel & Heal
The recent deaths of two high school football players underscore the danger faced by athletes if they drink too much water or too many sports drinks, according to a new study. The reasons of players' death was exercise-associated hyponatremia, which occurs when athletes drink lots of fluids even when they're not thirsty.
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Innovative sports and entertainment apps are a challenge for event marketers
AdWeek
We are in the midst of a transformational shift in how fans consume and attend live events. Innovations that provide better interactive experiences outside of venues are clearly outpacing those that enhance the in-venue watching.
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Playing golf with your feet? New sport available in Indiana
WISH-TV
You may hear something unusual coming from Balmoral Golf Club in Fishers, Indiana. Along with the expected sounds — the late-summer wail of cicadas, the metallic "clack" of well-struck drives, and the rattle of a ball finding the bottom of a cup — a visitor will now also hear the frequent thump of a foot hitting leather. FootGolf is getting a foothold in Central Indiana.
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Dayton hospital inks deal with youth athletic league
Dayton Business Journal
Dayton Children's Sports Medicine has signed an agreement to support Midwest Ohio Baseball. That partnership includes Dayton Children's providing educational seminars, baseline concussion testing and other support to the 260-plus team league. Midwest Ohio Baseball, one of the largest youth sports organizations in the region, features players from age 7 to 18.
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  Sports Amplified! in St. Pete/Clearwater
The St. Petersburg Clearwater area has exactly what you're looking for in great sports facilities. We have more than 60 well-maintained venues for 26 different sports, from aquatics to lacrosse. Throughout the year we help sports organizations plan hundreds of sporting events, offering service and support for anything from coordinating multiple facilities to arranging overnight accommodations and entertainment after the day's events. SportsSPC.com
 


Youth sports tourism pours millions into Upstate economy
Greenville News
Whether it's 300 soccer teams gathered at Eastside's sprawling MeSA Complex or 16 softball teams clustered on five fields at David Jackson Park in northern Greenville County, South Carolina, Greenville Rec sites are hosting an average of 75 to 100 tournaments every year, said Jeff Poole, sports tourism manager for Greenville Rec. Nationwide, youth sports tourism last year generated $8.7 billion in direct spending, said Don Schumacher, executive director of the National Association of Sports Commissions, a trade association for the sports tourism industry.
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New campaign announced to raise money for inner city youth baseball
WGN-TV
The Jackie Robinson West run at the Little League World Series has put new focus on inner city youth baseball. Mayor Emanuel and parks superintendent Michael Kelly announced a new crowdfunding campaign called Play Ball Chicago. The goal is to raise $125,000 dollars to help increase participation in inner city youth baseball and softball in Chicago's parks.
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Baseball is dying? Nonsense: The case for baseball's vitality
NBC Sports
Baseball's obituary-writing usually starts in the fall, when football begins to crowd baseball off the front of the sports pages. We've already seen a couple of examples of these, and we will see more as September wears on and the zeitgeist favors football over the sport which is still, mostly for historical reasons, referred to as the National Pastime. It will certainly come no later than October, when the playoffs begin and baseball's national TV ratings fall short of meaningless regular season NFL games between non-contenders. We see these obituaries every year. Often several times a year. Columns written in major newspapers and soliloquies offered by TV or talk radio hosts about how baseball is no longer vital, popular or important.
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The cost of obesity in America and how it affects the sports industry
The Fields of Green
The inactivity and obesity epidemic is upon us. A recent study by Sports Marketing Surveys, Inc., shows the percentage of Americans who are totally sedentary increased from 25 percent in 2007 to 28 percent in 2012 with the largest increase in inactivity being among children. This number is projected to balloon to more than 31 percent by 2018 and will represent a painful $28 billion reduction in sports and fitness retail consumption alone.

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2014 NASC Market Segment Meetings to be led by professional facilitator Adrian Segar
NASC
The NASC Market Segment Meetings create a platform for destinations with similar market size and organizational structure to share ideas. We are pleased to announce the 2014 meetings will be led by professional facilitator Adrian Segar. Nearly 175 sports tourism professionals are already registered, so be sure to register by Sept. 8!

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CSEE Fall 2014 Module to feature crisis management expert Daniel Diermeier, Ph. D.
NASC
The next CSEE Module will be held at the Hilton Chicago on Monday, Sept. 22. The session will help establish a philosophy concerning crisis management. The session will help establish a philosophy concerning crisis management. The many factors leading to dealing with a crisis of any kind, including security issues, will be better appreciated.

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Study: Growing bicycle tourism has economic impact in Montana
Missoulian
While Montana's landscape has always made it a hub for tourism, one type of traveler in particular is coming to Montana in great numbers, staying longer and spending more. The University of Montana's Institute for Tourism and Recreation Research and the Missoula-based cycling nonprofit Adventure Cycling Association recently released a study of the economic impact potential bicycle tourism can have in the state.
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Poolside cabanas and 6 other things you never imagined at NFL stadiums
TIME
The NFL may be America's most popular sport, but that doesn't mean that every team in the league has an easy time filling stadiums week in, week out. Like college football, NFL franchises have faced increasing difficulty convincing fans that watching the game at the stadium — with crowds, traffic, lines for bathrooms and food, possibly cold and miserable weather, minimal replays, spotty Wi-Fi, and steep prices at every turn — is a superior experience compared with the comfort, convenience and price-effectiveness of catching the game on one's own couch and big-screen TV.
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