|Apr. 8, 2014|
The International Congress of Esthetics and Spa
Registration now open for Miami Beach
Saturday, May 3
Arlington Convention Center
Who should attend?
If you are an educator working for a manufacturer/distributor, a teacher at a school or wanting to improve your on-site staff training by understanding learning styles, then this event is for you!
Who should attend?
NETT will give you the edge, recharge your skills and give you the opportunity to network with like-minded professionals.
Cost $125 NCEA members; $149 nonmembers
REGISTRATION NOW OPEN
Relaxation destination: Decadent destination spas seeing huge gains
Spa, an already big business, is getting bigger, according to figures from the Global Wellness Tourism Congress released at ITB Berlin. The research, done by SRI International for the GWTC, assesses the global wellness tourism market at $439 billion, with 77 percent of all expenditures coming from tourists originating in Europe and North America. On the product side, spas rapidly have evolved from the curative spa to the destination spa of today. As destination spas continue to evolve their services, their marketing also is evolving.More
Study: For greater happiness, spend your money on 'life experiences'
Buying so-called "life experiences" makes Americans happier than material goods such as cars, but they tend to favor the latter in the mistaken belief that they provide better value, according to a new study. Researchers interviewed people before and after they made purchases and found that consumers felt life experiences — like a weekend trip — made them happier and were a better use of money than material items.More
10 surprising things about being the healthiest woman you can be
The Dallas Morning News
Women's health issues don't tend to be stand-up comic material. But that's not to say we can't have fun. So in the spirit of the recently past April Fools' Day, and in the ongoing interest of everyone getting healthier, we offer these sometimes silly, sometimes surprising and entirely no-fooling health tips and news bits. More
How your business can harness the year of mindfulness
By Emma Fitzpatrick
2014 has been dubbed "the year of mindfulness." In fact, mindfulness has been named one of the top 10 trends that will shape the world this year. People are growing weary of being constantly connected to their digital screens. They want a way to detox, to unwind and rediscover peace, and this movement is spreading quickly. Happiness is being redefined, so it's time to brainstorm how your business industry fits into the mindfulness movement. Read on to learn why and how mindfulness is shaping 2014, and how your business can take hold of this movement.More
Establish brand to boost aesthetic practice progress
Although they sell microchips rather than mommy makeovers, the technology startups of Silicon Valley provide lessons for dermatologists and other core aesthetic specialists, according to an expert. As a Silicon Valley resident of California and serial startup company investor, Dr. Scott W. Mosser says he pays attention to startup technology companies' business plans and progress — or lack thereof. As a plastic surgeon based in San Francisco, he adds, he has gleaned the following lessons for core aesthetic specialists.More
Muscle marketing for your spa
Affirmation. Vision. Strategy. Goals. Creativity. Five words you should commit to your muscular memory to help create a bigger, more powerful position for your skin care facility to grow into. Thinking outside of the box will help to establish client addicts who are captivated by your company's indelible customer experiences.More
Increase your Facebook reach without paying for advertising
By Mayur Kisani
It is getting harder and harder for businesses on Facebook to reach their audiences. According to Facebook, it is due to the increase in the amount of content, the increasing number of businesses building a presence on the site and an effort to crack down on spam. But many also believe that Facebook has decreased the reach of pages in order to make businesses pay for promoted posts and advertisements, thus increasing revenue for Facebook. So just like everything online, there are a few ways that might help increase your reach on Facebook without having to pay for promoted posts or ads.More
Educational programmes for primary prevention of skin cancer
The Cochrane Library
This is the protocol for a review and there is no abstract. The objectives are to assess the effects of education programs for skin cancer prevention in the general population.More
AmSpa clarifies new rules for performing nonsurgical cosmetic procedures
The American Med Spa Association members in Texas have been requesting information about the new rules issued by the Texas Medical Board. The rules relate to nonsurgical medical cosmetic procedures including the injection of medication or substances for cosmetic purposes and the use of prescription medical devices.More
How to plan for online marketing success
Social Media Today
Looking for the great shortcut to immense success with online marketing? Sorry, wrong article. Ready to roll up your sleeves and get busy forging a plan to create the kind of content that will produce a traffic, lead and sales-building inbound marketing program? Perfect. Here we go.More
A new way to assess student learning
Contributing writer Dr. Deborah Bracke writes: "I'm 'reflecting' a lot these days. My tenure review is a few months away, and it's time for me to prove — in one fell swoop — that my students are learning. The complexity of this testimonial overwhelms me because in the context of the classroom experience, there are multiple sources of data and no clear-cut formula for truth." More
CE Articles from PCIJournal.com
TRIGGERS & TREATMENT OF ATOPIC DERMATITIS: COA #PCIA0809 Exp. 8/1/2017 This educational activity has been approved for 1.0 CEs. Download article and test.
After reading this article and taking this test, the skin care professional will be able to:
Standards & Regulatory Positions
The mission of the NCEA is to define standards of practice through certification and continuing education accreditation in order to represent and advocate for the esthetic profession.
NCEA is protecting your right to practice by ...