NETT News
Apr. 21, 2015

Energy injections: Is this new spa trend legit?
The Daily Beast
Spa days typically consist of massages and face masks — but now, some "wellness spas" are offering more on the menu. How about an energizing injection of vitamin B, rather than a rub down? Launched by a group of board-certified physicians in 2012, Reviv Wellness, a self-described wellness spa offers a B12 Pure Energy Booster. It's meant to replenish the body of this essential nutrient, yielding improvements in everything from energy to metabolism.More

Tailored treatment
Les Nouvelles Esthétiques & Spa
How complete is a typical menu of skin care services at a spa? Does the professional wording of the various services they offer have people standing in line with anticipation of these "one of a kind" offerings? In truth, most spa guests will scan over the list of services, which include a narrow range of cookie cutter treatments, check out the price and tell the esthetician which facial they want, and the esthetician simply complies. But does this make any sense?More

New treatments revolutionize skin care industry
Yahoo News
Biological injections tailored to suit individual needs, latest facial fillers and new laser treatments for conditions, such as eczema and alopecia have revolutionized skin care treatment in the world. International derma care experts gathered in Dubai to address all afflictions linked to the human skin at Derma Care 2015, the 15th Dubai World Dermatology and Laser Conference and Exhibition.More

NCEA-sponsored Prep Class — April 25

The International Congress of Esthetics and Spa
April 26-27
Arlington Convention Center
Dallas, TX

NCEA CERTIFIED PREP CLASS
Saturday, April 25

REGISTER NOW
• Members: $125 • Nonmembers: $149

Includes:

Membership status must be current on day of event.

Additional NCEA-sponsored Prep Classes:
May 30 - Orlando, Florida
June 20 - Las Vegas
Sept. 19 - Long Beach, California
Oct. 24 - Philadelphia

More

Scaling the PEAKS of competence
By Dr. David Hillson
How can you know if you are competent to perform in your role? Many professional organizations produce competence frameworks that attempt to answer this question. Unfortunately, most of these frameworks are limited to assessing what you know or what you can do. But knowledge and skills are only two of the elements that are required for a person to be competent in a role. To provide a more complete description of competence, try using the PEAKS framework. This defines the factors that separate truly effective individuals from the rest.More

Will Google's newest algorithm change affect your business?
By Emma Fitzpatrick
I know, I know. You've heard Google cry "Algorithm change!" before, and it seemed like nothing happened. But this time it's different. Unlike the last few updates, Google has said their newest algorithm change is going to be one of the biggest to date. Starting April 21, Google is going to penalize any websites that aren't optimized for mobile devices. If your site is already optimized for mobile, you're golden. If not, you've got some work to do. Luckily, you've got time to make it happen.More

10 online marketing tips that go beyond Twitter and Facebook
Small Business Trends
Social media can be invaluable to a variety of online businesses. But Twitter and Facebook aren't the only online platforms for promoting your business. More traditional methods, like blogs and email marketing, can still be effective. And newer methods, like live video streaming, can also be applicable to some online marketing strategies. Read some tips for using these other online marketing methods in Small Business Trends community news and information roundup.More

Marketing technology is eating the customer journey
VentureBeat
Marketing has evolved. Today's marketers own more customer data and touchpoints than ever before, and more than any other department. New digital channels and devices — including search, social media and mobile — have empowered consumers and complicated the customer journey. On each of these, consumers create unprecedented amounts of data about themselves and their interests. More

Balneotherapy (or spa therapy) for rheumatoid arthritis
The Cochrane Library
No cure for rheumatoid arthritis is known at present, so treatment often focuses on management of symptoms, such as pain, stiffness and mobility. Treatment options include pharmacological interventions, physical therapy treatments and balneotherapy.More

Luxury hotel operators embrace Buddhist monk-led spa programming
Spa Opportunities
A number of luxury hotel operators around the world are enhancing their spa offerings by inviting Buddhist monks to carry out meditation classes and teach guests ayurvedic wellness rituals.More

Microneedling in the esthetic practice
Skin Inc.
Though the name initially may be off-putting to clients unfamiliar with the treatment, microneedling is quickly becoming one of the most popular procedures for skin resurfacing. Also commonly referred to as collagen induction therapy, it is proving highly valuable in its ability to improve the appearance of fine lines, acne scars and the overall appearance of the skin.More

8 strategies to help students ask great questions
Teach Thought
Questions can be extraordinary learning tools. A good question can open minds, shift paradigms and force the uncomfortable but transformational cognitive dissonance that can help create thinkers. In education, we tend to value a student's ability to answer our questions. But what might be more important is their ability to ask their own great questions — and more critically, their willingness to do so.More

How assignment design shapes student learning
Faculty Focus
The design of assignments, that is, the actions required to complete them, shapes the learning that results. We know this, but do we make the most of what we know when we design and select assignments? More

Use of Esthetician Titles
NCEA
Did you know? NCEA's position that ...

  1. Estheticians represent themselves according to their licensed title, as designated by their state licensing board or regulatory agency.
  2. Estheticians must not promote themselves or allow any employer to market them otherwise.
More