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Marketing with postcards — Part II

Short crisp and to the point, postcards are one of the best ways to market most any kind of product or service. Closing sales isn't the priority for their short format. Postcards are cheap, easy, hard-working marketing tools. What's a client worth to you each year? Here's...

source: By Jeffrey Dobkin
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Companies were already jumping on direct mail four years ago, especially as a way to integrate with digital. A 2015 Entrepreneur.com article, headlined “4 reasons to use direct mail marketing instead of email marketing,” points out: “It’s undeniable...

source: Lend Academy

Most small businesses use online platforms such as social media and email to communicate with customers. Yet one in 20 small businesses use exclusively offline channels to relay messages to customers, and 23% use a combination...

source: Cision PR Newswire

All communication is person-to-person. Personalization has been a major topic in digital marketing for a long time, and its importance in B2C marketing and advertising is easy to grasp.

source: Forbes

As part of this upcoming business plan, postal watchdogs have urged the USPS to take a closer look at its universal service obligation, a minimum level of service it provides to every address in the country.

source: Federal News Network

Print and mail operations use tracking systems like automated document factory software to monitor and record work as it processes through the shop. These systems are particularly important when running jobs like bills or statements, where document integrity is critical...

source: Mailing Systems Technology

Before the advent of the internet and online advertising as we know it, businesses and organizations relied heavily upon direct mail as their primary marketing channel. It was a time-tested and reliable way of driving new leads and foot traffic through the front door. Over...

source: ARL Now

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