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Marketing with postcards — Part II

Short crisp and to the point, postcards are one of the best ways to market most any kind of product or service. Closing sales isn't the priority for their short format. Postcards are cheap, easy, hard-working marketing tools. What's a client worth to you each year? Here's...

source: By Jeffrey Dobkin
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Thanks to the government shutdown, consumer confidence is waning—and that is a concerning prospect for all marketers. Still, 2018 was a good year for marketing and there is plenty to be optimistic about in 2019. Regulatory...

source: Chief Marketer

Direct mail may not be the newest trick in B2B marketers’ arsenal, but when used properly, it can be one of the most effective. “If you’re getting started in direct mail, the most important thing is to learn before you leap,” says Gordon Brott, founder...

source: Chief Marketer

Great news for marketers and mailers! The United States Postal Service (USPS) is once again offering mailing incentive/promotion programs for 2019. Both the USPS and the mailing industry are very excited about these programs, as there were no similar programs in 2018. These...

source: Mailing Systems Technology

Highmark Health — the second-largest integrated health delivery and financing system in America — refreshed its “New to Medicare” direct mail package, using a personalized drip campaign to boost response rates over earlier programs, which resulted...

source: Target Marketing Magazine

Forever Stamps have gotten a lot more expensive, relatively speaking. The price of a first-class Forever Stamp went up a nickel Sunday, from 50 cents to 55 cents. That 10 percent increase is the largest single price jump in the...

source: NPR

Thanks to ongoing innovations in customer segmentation and data mining, today’s enterprises now have access to more information about their customers than ever before. In parallel, consumers’ expectations are also shifting—people understand that their providers...

source: WhatTheyThink

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