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Marketing with postcards — Part II

Short crisp and to the point, postcards are one of the best ways to market most any kind of product or service. Closing sales isn't the priority for their short format. Postcards are cheap, easy, hard-working marketing tools. What's a client worth to you each year? Here's...

source: By Jeffrey Dobkin
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On Nov. 13, 2018, the Postal Regulatory Commission issued Order No. 4875, which approved six proposed U.S. Postal Service mailing promotions for 2019. These promotions are offered as a way to support mailers in their continued utilization of mail as part of their multi-channel...

source: Mailing Systems Technology

Santa can't offer online tracking on his gift deliveries. Thankfully, a few of his big helpers – FedEx, the U.S. Postal Service and UPS – do, along with overnight delivery and other assurances for your holiday gifts....

source: USA Today

The holiday season is most crucial for retail and e-commerce businesses. The last two months of 2017 brought in sales worth $691.9 billion, according to the National Retail Federation. Adobe Analytics puts the total US online retail sales, for the same period, as more...

source: ClickZ

Imagine trying to drive around the U.S. with no directions, no GPS and no street signs. How frustrating would that be? America’s 2.7 million miles of paved roads could theoretically take you anywhere you wanted to go — but in practical terms traveling would be...

source: Marketing Land

Andi Gray says, "Build a campaign, not an event. Make sure your offer works. Get noticed. Make sure you target the right recipients. Why are you sending out this mailer? To get more customers, right? And how do you do that? By building relationships with people. By getting...

source: Westfair Online

Joy Gendusa, CEO of Postcardmania, a marketing company that specializes in lead generation, says using a direct mail campaign is feasible for anyone in the green industry. From irrigation professionals to mow and blow companies, owners can approach this type of marketing...

source: Lawn & Landscape


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