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Thank you to all those who attended 2012 National Postal Forum!
Home   Attendee Info   Education   Exhibit Hall    Apr. 11, 2012
 
 
 

In this issue...
  • US Postal Service expects Senate action on postal bill
  • Does postal reform boil down to a turf war?
  • The Internet, made for direct mail
  • PMG Donahoe is 'easing our worries just a bit'
  • Why merchants should move to Intelligent Mail Barcode Full Service
  • Planning holiday mail patterns in an election year
  • Interactive TV not likely to brush direct mail aside
  • Are QR codes dead?
  • One year later, Every Door Direct Mail is shattering US Postal Service sales forecasts and benefiting small businesses all over the United States

  • US Postal Service expects Senate action on postal bill
    Direct Marketing News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    Despite Congress' political gridlock, the U.S. Postal Service expects action on a comprehensive postal bill to address its financial issues on the Senate floor "within the next two weeks," said Ron Stroman, deputy Postmaster General at the U.S. Postal Service, during the executive briefing session at the National Postal Forum in Orlando, Fla. More



    Does postal reform boil down to a turf war?
    Chief Marketer    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    There's a lot of agreement in our industry that the U.S. Postal Service could get along without its large staff and number of facilities around the country. Service would not suffer appreciably if the U.S. Postal Service made these moves. But that runs against resistance from members of Congress, especially ones from rural states who fear they'll lose their post offices which have traditionally been very important to their lives in maintaining their contact with the world. More



    The Internet, made for direct mail
    Deliver Magazine    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    Perhaps you have noticed that the Deliver magazine masthead includes the line "Mail marketing strategies from the U.S. Postal Service." Given that the mission is to promote the responsible and effective use of direct mail, some may wonder why they feature an increasing number of articles about - even urging - mixing direct mail with online marketing tools. More

    PMG Donahoe is 'easing our worries just a bit'
    FOLIO    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    In 2012, the rising cost of doing business as a magazine publisher is apparent, and the idea of having periodical rate increases is downright scary. In comes industry influencer Postmaster General Patrick Donahoe, who is easing our worries, just a bit. More

    Ready for Intelligent Mail®?

    Don’t risk your Automation discounts. Download our
    free guide to Intelligent Mail and start the transition today. Need help deciding between Basic and Full-Service? Call Satori Software at 1-800-553-6477 for a free needs analysis interview.


    Why merchants should move to Intelligent Mail Barcode Full Service
    Multichannel Merchant    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    J. Jeffery Peoples, CEO of postal software provider Window Book, wants all merchants to adopt the Intelligent Mail Barcode Full Service plan because he says it's necessary to receive the best postage rates. Currently, merchants have the option to use POSTNET, IMB Basic or Full-Service to qualify for automation discounts. Starting in January 2013, the U.S. Postal Service plans to stop offering postage discounts for POSTNET and merchants will need to use IMB to qualify for automation discounts. In January 2014, only Full-Service IMB will qualify for automation discounts, Peoples says. More

    Planning holiday mail patterns in an election year
    Chief Marketer    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    We are optimistic that the fall and holiday business will continue to improve over the prior year. There is, however, some uncertainty this year as to what impact the upcoming Presidential election will have on consumer behavior and spending. More

    AddressVision, Inc.

    Did you know that IMb® can be used even more effectively than QR codes? Stop by AVI’s booth #1722 and let us show you how. MORE


    Interactive TV not likely to brush direct mail aside
    TVBlog via MediaPost Communications    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    It's well-documented the U.S. Postal Service is navigating one tough route in this digital economy. Questions about the effectiveness of direct mail aren't helping. Not that those haven't been around, but marketers' interest in social media and other emerging tactics can't be a good sign about flyers filling mailboxes. More

    Are QR codes dead?
    The Direct Mailman    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    Have QR Codes gone the way of the dinosaur? If you look at current marketing efforts by Facebook, PayPal and Susan G. Komen, the answer is a resounding "no." In fact with the continued explosion in smartphone growth, it looks like QR Codes are even more relevant than ever. More



    One year later, Every Door Direct Mail is shattering US Postal Service sales forecasts and benefiting small businesses all over the United States
    Business Review USA    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    Started quietly as a market pilot in April of 2011, Every Door Direct Mail targets the 77 percent of businesses in the U.S. who do not use postal products for advertising. The creation of this low cost mailing service allows businesses to target every home in a neighborhood with their marketing message. More
     
     
    NPF Postal Industry Forum
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