Shipments that take two days with national carriers now arrive next-day with OnTrac Ground. MORE
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Senators lobby both sides of postal moratorium
The Hill
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With a Postal Service moratorium on closing facilities set to expire in less than two weeks, senators have lobbied the agency to both slow down and press ahead with its consolidation efforts.
Almost half of the Senate's members have now called on Postmaster General Patrick Donahoe to extend the moratorium, after the chamber passed its postal legislation recently.
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Personalization, personalization everywhere and not a drop to drink
Direct Marketing News
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There's no doubt about the fact that personalization has changed the landscape for direct marketers. We're helping companies achieve a robust return on investment every day with personalized acquisition and retention campaigns.
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Real estate broker sees postcard responses rise 46 percent
Chief Marketer
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Redesigned postcard mailings helped a suburban Philadelphia real estate broker increase its direct mail response rates by 46 percent. The postcards are part of an integrated marketing program including email and social media.
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12 reasons to fuse direct marketing and video marketing now
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Tried and true direct marketing formulas plus online video equal your next powerful marketing opportunity. Blending direct marketing sales approaches with online video, where 40 billion videos are watched monthly, can showcase your products and services, build trust, close deals, and raise money. Here are reasons to fuse together the power of direct marketing with online video.
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Operation Medicine Delivery shows 'postal option is a viable way to get medicine to the public'
Security Management
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U.S. Postal Service and public health officials are pleased with the initial results of Operation Medicine Delivery, the first test run of a program to distribute emergency antibiotics to a population after a widespread biological attack.
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Have you forgotten about the value of direct mail?
The Huffington Post
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All businesses want to engage in sophisticated multichannel marketing, but many are forgetting about the power of direct mail as a vital element of their media mix. As we reported earlier this year, a recent Direct Marketing Association study found that 93 percent of marketers using multiple channels indicated they have attempted to integrate their messaging, but only 27.4 percent of these said their efforts are 'effective'..."
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Join AddressVision for a Webinar on May 10 and learn how to realize the USPS summer mobile discount with your already printed IMb®. |
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Leveraging QR codes
Direct Marketing News
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Mobile marketing has become an essential component of the overall direct marketing experience as more consumers adopt smartphones and tablets. As the technology has evolved, run-of-the-mill mobile marketing practices such as SMS and push notifications have given way to more sophisticated practices such as quick response, or QR, codes and location-based services (LBS).
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Sen. Levin: Reform bill an important step in preserving Postal Service
Postal News Blog
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Sen. Levin writes, "In late April, the Senate approved an important bill to reform the U.S. Postal Service. Though the bill was not perfect, it makes important changes to help the Postal Service adapt and thrive in the 21st century. And it includes an amendment that I helped write that I believe will help protect postal facilities in Michigan and across the nation from unjustified closures."
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Postal Service ad creates national buzz for small West Michigan company
Mlive.com
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Never Enough Auto Accessories is riding high after a U.S. Postal Service advertising campaign featured the speed shop in glossy magazines such as National Geographic, History Channel, Popular Photography and Scientific American.
It's not where shop owner Brad Vlastuin would spend his advertising dollar. He sells custom hot rod parts to do-it-yourself gearheads around the world via his website, NeverEnoughAuto.com and his warehouse store in this tiny Newaygo County, Mich., village.
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