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5 tactics to improve social media marketing in 2016

If you need a bit of guidance writing those SMART goals, check out the social media trends for 2016, then tweak your New Year's social media resolutions. Now brace yourself for your most successful year of social media marketing yet. Often, just a few small tweaks can...

source: By Emma Fitzpatrick
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Relationship marketing marks the re-emergence of human friendliness in our sometimes-cold, digital world. As it turns out, robots are not the ones buying products and services from us … it’s still people! So, although...

source: Entrepreneur

Ever been in a diner where there are 200-plus items on the menu and about 50 of them seem pretty good? Sifting through digital supply chain technologies can pose a similar problem. There are many intriguing choices — and they seem never ending. A couple of years...

source: Logistics Management

You’ve been hearing about “the supply chain of the future” for years. How it will provide end-to-end visibility. How it will self-manage customer inventories. And now, in the Transformative Age, such a state-of-the-future...


As a marketer, you no doubt spend a significant amount of time analyzing...

source: By Lisa Mulcahy

Imagine the novel idea of being able to read the news without a pop-up ad or a screen notification for a new email or a tweet from the White House. As some magazines have gone digital-only, other big publishers and brands have reversed...

source: Adweek

eMarketer principal analyst Nicole Perrin and forecasting analyst Eric Haggstrom discuss the shift from print to digital news in the United States. How many people still read newspapers and magazines? How much ad spending is flowing to print...

source: eMarketer


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