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5 tactics to improve social media marketing in 2016

If you need a bit of guidance writing those SMART goals, check out the social media trends for 2016, then tweak your New Year's social media resolutions. Now brace yourself for your most successful year of social media marketing yet. Often, just a few small tweaks can...

source: By Emma Fitzpatrick
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Content marketing is an immensely powerful technique in the hands of a savvy marketer; it allows marketers to build relationships with customers before they’ve even realized they need your services. However, your efforts will live or die the quality of your content....

source: Business 2 Community

The 57th Anniversary of National Forest Product Week is right around the corner. This annual celebration shines a light on the forest products industry and its hard-working employees. The American Forest and Paper Association (AF&PA) will dedicate the week to communicating...

source: American Forest and Paper Association

The New Zealand Post’s latest stamp collection is a set of stamps with seeds inside them. Not only are these stamps printed on sustainable paper, but they can also grow into carrots, basil, parsley, chives, broccoli or even lettuce. Find out how it works and how the...

source: Otago Daily News

Ross Van Burkleo is an emerging leader and the current sales director for the east at Neenah Paper. In an exclusive interview, he highlights how paper company leaders are called to respond to transformational changes in the industry. He also points to the value-add of an...

source: NPTA

The recent spate of hurricane disruptions highlights how big box retailers like Wal-mart and Home Depot have supply chains which are nimble enough to respond to crises successfully. The retailers have processes for how to deploy product and people before, during and after...

source: Supply Chain Management Review

The phrase "disruptive innovation" was invented by Clayton M. Christensen,...

source: By Ken Ackerman


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