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5 tactics to improve social media marketing in 2016

If you need a bit of guidance writing those SMART goals, check out the social media trends for 2016, then tweak your New Year's social media resolutions. Now brace yourself for your most successful year of social media marketing yet. Often, just a few small tweaks can...

source: By Emma Fitzpatrick
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Supply chain managers who fail to update shipper databases are at risk of losing money this year, say Dun & Bradstreet analysts. According to a new report, “The Past, Present, and Future of Data," almost 20 percent of...

source: Supply Chain Management Review

Over the years, business applications have been consuming more and more data. In the supply chain realm, demand management applications are ingesting more downstream data and external data sets to improve forecasting. As ELD has become...

source: Forbes

In the digital age, there is no standing still. As technological progress marches ahead, businesses must keep step or risk being swept into obscurity. A new report from the Open University suggests this forward march could end up being...

source: Print Week

The shakeout in the world of publishing continues unabated as titles in print face continued downward pressure in circulation, declining advertising revenues, and inability to support the cost of editorial staffs, paper, printing and distribution. Meanwhile, the two remaining...

source: WhatTheyThink

Direct mail is a great way to reach targeted prospects to turn them into customers, but how do you select the right prospects? There are so many mailing list options, it can feel overwhelming. Let’s look at the various list options.

source: Printing Impressions

Mike Philie writes: You probably have varying levels of relationships with your customer base. I’m not referencing whether or not you have become friends with your customer, but rather, what level of business relationship have you earned? There are three progressive...

source: Printing Impressions

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