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How to cultivate brand authenticity for your business

Brand authenticity is a term you hear a lot, but not everyone knows how to define exactly what the term means. Typically, you know it when you see it — and when you don't. For example, Spirit Airlines was in the hot seat recently for automating their social media...

source: By Emma Fitzpatrick
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Persuading a Fortune 500 company to backtrack from any of its consumer...

source: Two Sides

Mark your calendar for this year's NPTA Paper School. The event will take place Tuesday, Sept. 15. This half-day program teaches the most important topics in paper and provides each attendee with a strong foundation of knowledge to build on. The five classroom sections are...

source: NPTA

How many marketing technology vendors say they help you personalize your messaging to your customers?...

source: By Peter Moloney

What do corporate responsibility practitioners do during July and August? Vacation? We hope, for a couple of weeks, anyway. But for many, summer is also the ideal time of year to step back and evaluate current and best practices for environmental, social and governance...

source: GreenBiz

Inventory management is not a stand-alone business process that occurs after other processes are complete. It is a high-level process that should be integrated into other supply chain planning processes including, at a minimum, sales and operations planning, master production...

source: 21st Century Supply Chain

When is the last time you’ve seen an article about how print is still alive? Or print isn’t dead? With digital being so present in our lives and moving at such a rapid pace, there may be concern. Where does print fit in, right? Here are just a few misconceptions...

source: PrintMediaCentr

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