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The impact of consumer attitudes on sustainability practices within the paper industry: The moderating role of digital media
For at least the last 10 to 15 years in the U.S. and much of the rest of the industrialized world, pundits have been predicting the obsolescence of paper in favor of electronic media and thus, the resulting...
For at least the last 10 to 15 years in the U.S. and much of the rest of the industrialized world, pundits have been predicting the obsolescence of paper in favor of electronic media and thus, the resulting...
In an attempt to recapture marketing dollars lost to customer content marketing initiatives, many publishers have pulled the trigger on launching their own internal marketing services operations.
While there are a host of attributes that favor digital media over print — i.e, the ability to instantaneously update and add in video and audio — there is one area that paper-based marketing beats digital hands down.
Post Master General and CEO Patrick Donahoe of the U.S. Postal Service painted a grim picture during his State of the USPS presentation to attendees at the American Catalog Mailers Association's 2013 National Catalog Forum on May 8.
As part of its ongoing commitment to industry advocacy and education, NPTA continues to participate in a number of industry events. NPTA's presence not only provides the opportunity to meet face to face for members who are also in attendance, but it gives access to other...
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