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5 tactics to improve social media marketing in 2016

If you need a bit of guidance writing those SMART goals, check out the social media trends for 2016, then tweak your New Year's social media resolutions. Now brace yourself for your most successful year of social media marketing yet. Often, just a few small tweaks can...

source: By Emma Fitzpatrick
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You don't need to be an economist to be familiar with the principles of the law of supply and demand. The market expands to supply more of what consumers demand; and demand can be influenced to drive it up (advertising, cutting prices) or push it down (taxes, health scares)....

source: GreenBiz

Disruptive technologies — innovative products or processes that supplant existing technology — are commonly associated with leading-edge product development and new business models. Consider the disruptive influence mobile phones...

source: Supply Chain Quarterly

What is the difference between winning in the marketplace and treading water? It could be a matter of how much your suppliers trust you. Winning the trust of the automotive supplier community was certainly the strategy behind the Strategic Supplier Engagement initiative...

source: Supply Chain Management Review

Marketers’ love affair with a digital-only strategy has begun to wane, and while they are continuing to invest in digital channels, print is regaining ground as an important part of the overall media mix. This opens the door to a more active role for print service...

source: WhatTheyThink

Here’s a good five-minute exercise to carry out. Present your sales message to a colleague. Then ask them to present it back to you. You’d think this would be a fairly simple thing to do. But you may be surprised at the results....

source: Printing Impressions

Can you imagine the perfect sales call? Imagine phoning a prospect. Imagine that they are happy, even eager, to take your call. They know all about you. They understand why you should both be talking. They may even have particular needs or projects they wish to discuss...

source: Digital Printing Hot Spot


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