If you need a bit of guidance writing those SMART goals, check out the social media trends for 2016, then tweak your New Year's social media resolutions. Now brace yourself for your most successful year of social media marketing yet. Often, just a few small tweaks can...
Two Sides North America will celebrate Earth Day with the release of an engaging new infographic on why Going Paperless May Not Be Greener. The new infographic is designed to expose corporate greenwashing due to misleading environmental claims like “go green —...
The NPTA Merchant Map is a member benefit designed to enhance the visibility of paper merchants. This interactive map gives customers, end-users and influencers access to local paper merchants for samples, custom order, questions and for general paper advice.
“Print business magazines will soon be dead” went the predictions of self-proclaimed internet gurus of the mid-1990s. But here we are, 20 years into the advertising-supported B2B digital media era, and one thing is certain: B2B print magazines haven’t gone...
A large number of companies around the world now recognize that a sustainable business strategy is not just good for the planet, but also for their own competitive growth. Key stakeholders, including investors and consumers, are increasingly willing to distance themselves...
Each year brings a whirlwind of change to the marketing and advertising landscape. In 2016, advanced audience targeting, omnichannel experiences, and the challenges of cross-device marketing all took center stage. Now, several months into 2017, more change is already rushing...
It may seem odd to find out that the most tech savvy of all the generations jumps from digital to traditional when they shop, but the concept is old hat to marketing gurus like Mark Schmukler. In fact, Schmukler and other forward thinkers have long championed a concept called...
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