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5 tactics to improve social media marketing in 2016

If you need a bit of guidance writing those SMART goals, check out the social media trends for 2016, then tweak your New Year's social media resolutions. Now brace yourself for your most successful year of social media marketing yet. Often, just a few small tweaks can...

source: By Emma Fitzpatrick
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The marketing landscape is more diverse than ever before, with marketing strategies spanning multiple channels. To stay relevant, you must conduct marketing audits from time to time.

source: Entrepreneur

Facebook, Instagram, Twitter and other popular social media networks continuously update their platforms, which is why it’s critical for marketers to keep up-to-date with the latest developments in the social media space.

source: The Drum

The rise of the socially conscious consumer is changing the way businesses across all industries compete and operate. Today, over three in five consumers feel it is important to buy from socially responsible companies and have done so in the past 12 months.

source: GreenBiz

The investment value of any print magazine is questionable these days. Richelieu Dennis thinks Essence — the 47-year-old magazine for black women — is an exception.

source: Bloomberg

Caysey Welton writes, "Let’s get real; the last two years in magazine media has had some ups, but mostly a lot of downs. It’s been two years of turmoil that’s included several thousands of layoffs, brand closures, corporate consolidations and rapidly decreasing...

source: Folio:

It's no secret that the magazine world is in what can kindly be described as a state of flux, with publishers constantly being tasked with finding ways to adapt to the shifts in consumer behavior on both print and digital properties....

source: Fashionista

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