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5 tactics to improve social media marketing in 2016

If you need a bit of guidance writing those SMART goals, check out the social media trends for 2016, then tweak your New Year's social media resolutions. Now brace yourself for your most successful year of social media marketing yet. Often, just a few small tweaks can...

source: By Emma Fitzpatrick
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Are consumers really willing to pay more for a product that's environmentally sustainable and socially responsible? Depends on whom you ask. We'd love it to be so. It would be nice to think that consumers have evolved beyond the point where price is everything — where...

source: SupplyChainBrain

A recent article in Fleetowner shed some light on the human aspects of supply chain management. Featuring research by Arash Azadegan, the article discusses some key traits held by the best supply chain managers. But the article alludes to something more: The collaborative...

source: 21st Century Supply Chain

Heidi Tolliver-Walker writes: I am regularly asked if I have run across any data on the percentage of marketers using cross-channel marketing, and the Direct Marketing Association has provided us with some insight. In its 2015 DMA Response Rate Report, it found that 83 percent...

source: The Digital Nirvana

Two Sides North America has released a new study outlining key facts on why paperless initiatives do not save trees. Findings point to mounting evidence that the loss of markets for paper and other wood products, a large portion of which are produced from wood harvested...

source: Two Sides via Printing News

The producer price index does basically the same job for industrial materials that the consumer price index does for the goods we buy for ourselves. Since December 2007, the base value for this chart, the CPI is up by 12.6 percent....

source: WhatTheyThink

While we have seen the success of high-speed digital print in a variety of print and mail sectors, there’s one area that seems a bit “dark.” That area is the newspaper industry. At first glance, newspapers and digital print would seem to be a match made...

source: Printing Impressions

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