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5 advantages of content marketing

Content marketing enables a brand to provide content that customers want in exchange for permission to market a product or service. Attention is the new currency — the new metric toward which brand marketers are shifting focus, away from traditional digital metrics...

source: By Mayur Kisani
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Fifteen years ago, more than 190 countries, with input from many stakeholders, established a set of eight Millennium Development Goals, or MDGs, to guide global development work. Ranging from reducing by half the number of people...

source: GreenBiz

Most of you have probably heard the old saying "the customer is always right." In terms of making sure you have a host of happy customers, that’s probably good advice, but how far are you willing to go to keep those satisfaction levels high? Would you offer a discount?...

source: 21st Century Supply Chain

Companies are finding that the growing complexity of supply chains has a significant consequence: hiring the right people to build and manage the expansive operations is more difficult than ever. Industry experts say an understanding of...

source: The Wall Street Journal

Some customers are more trouble than they are worth. In my last article I talked about companies like these. We discovered that these types of customers can be very costly to printing companies. Many printers do not realize the true cost implications clients like these have...

source: Xerox Blogs

AppForum 2015 was awesome. The workshops, the vertical industry tracks, the workflow automation sessions, the best practices, the camaraderie, and the keynotes were all incredible. Let’s talk about one of those keynote presentations. Drew Davis, best-selling author...

source: Printing Impressions

The U.S. Department of Commerce released its annual revisions to manufacturing shipments. Printing shipments estimates were increased a total of approximately $10 billion combined for 2013 and 2014. The data softened the decline...

source: WhatTheyThink

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