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 Print Media

Printers bridging the gap to cross-media
PrintWeek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Personalized emails whizzing into customers' inboxes, text messages popping up a couple of days later to remind them to act on the email and pieces of attractive print landing on doorsteps to really seal the deal — this form of cross-media assault is the staple of any successful marketing campaign these days. More

Purchase technology will assist print
Direct Marketing News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Many marketers have suggested print specifically is dead or dying, but don't buy it. Print media maintains its place in the mix, and with the advent of quick response codes, it has only gotten more interesting. QR codes may not be the final answer, but technology will continue to revitalize print. Marketing technology company SpyderLynk has had traction with 2-D SnapTag barcodes. SnapTags are similar to QR codes, except they feature a brand's logo. More

The long road to recovery: The impact of the Great Recession on print
What They Think    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Of all sectors, print is perhaps hit the hardest by recessions. On one front, it is reliant on consumer confidence, GDP growth and the subsequent advertising investments made by large companies. On the other, it is a manufacturing industry, reliant on bank lending to invest in equipment. For printers, the financial crisis was a perfect storm. More

Clear vision for the print industry    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The second annual Vision 3 Summit conference convened in Marco Island, Fla., addressed the interests and concerns of commercial printers. The theme for this year's conference was "Focus Your Vision on Transformation and Growth." More

Global advertising spend to increase in 2012, but print faces challenges ahead
PrintWeek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
According to the latest Global Advertising Forecast from market research firm Strategy Analytics, print advertising is this year expected to grow by 0.5 percent, accounting for a 26.4 percent share. This increase drops to 0.3 percent within the context of the U.K. advertising market and further still, to 0.1 percent, as part of the Europe-wide spend on advertising. More

 Supply Chain

Institute for Supply Management's NMI hits highest level since January 2011
Supply Chain Management Review    Share    Share on FacebookTwitterShare on LinkedinE-mail article
On the heels of a strong January performance, non-manufacturing activity in February kept the momentum going, according to the results of the Institute for Supply Management's February edition of the NMI, its index for measuring the sector's overall health. The January NMI — at 57.3 — is up 0.5 percent over January and is at its highest level since reaching 58.3 in January 2011. More

Risk management: It's all about the supply chain
SupplyChainBrain    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In a way, it's laughable that we would even attempt to identify the "most likely" disasters that could affect global supply chains. The ones that actually happen always seem to come as a surprise. How many companies had an erupting volcano built into their risk models back in 2010? Sadly lacking in psychic powers, we're forced to rely on the past as a template for divining the future. More

The coming supply chain renaissance
Supply Chain Digital    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A year and a half ago, 17 people jumped to their deaths from the roofs of the factories where Apple's hottest products are made. There was some outrage in the press, but the general feeling, aside from grief, was powerlessness; and in some cases, an urge to justify our indifference. It's an 18th death that made the difference. Steve Jobs — Apple's founder, cultural icon and go-to subject for reporters discussing the world's largest company — was replaced by Tim Cook, formerly head of the company's awe-inspiring supply chain. More


International Paper receives prestigious climate leadership award for reducing green house gas emissions
PRNewswire via RISI    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The U.S. Environmental Protection Agency, the Association of Climate Change Officers, the Center for Climate and Energy Solutions and The Climate Registry named International Paper among the winners of the inaugural Climate Leadership Awards. International Paper was recognized for aggressively managing and reducing green house gas emissions. More

How to keep sustainability perceptions in line with performance
GreenBiz    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Looked at a certain way, responsible and sustainable business is an idea whose time has come. Sustainability functions are now part of the furniture in many businesses. With the science never clearer about the size and urgency of the tasks at hand, more and more companies around the world are integrating environmental and social goals into their corporate strategies. More

Wal-Mart has a sustainability plan, do you?    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Sustainability — the practice of recycling, reusing and reducing — is not just for tree hugging, living off the woods, Ed Begley Jr. fans. In fact, it's on the fast track to becoming a necessary business strategy, as more and more Fortune 1000 companies inject sustainability into their business. More


Don't miss Paper2012
NPTA    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Upcoming national elections, emerging technologies, and sector data and trends are all on the agenda for Paper2012, March 25-27 in New York City. Join fellow industry executives for compelling sessions featuring political insiders Dana Perino and Donna Brazile; media and technology guru Scott Klososky; and world markets experts John Maine and Ken Waghorne. In addition, the Speed Networking Session, back by popular demand, offers registrants a unique opportunity to expand business contacts. More


PPC ad optimization: 6 top elements to test
Search Engine Watch    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Everyone knows the importance of testing and optimizing ads, yet no one seems to be doing it as often as they'd like to. A wise man named Bryan Eisenberg once said that successful companies run at least 30 tests a month. Are you anywhere close to that? Would you like to be? More

Are you ready for mobile marketing?
MarketingProfs    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Mobile is everywhere: the grocery store, train station, movie theater, and yes — even the doctor's office. Look around, and you'll inevitably find people using a mobile device. With the additional connectivity smartphones offer, mobile has become a part of our culture's fabric. More

NPTA Paper Merchant Weekly
Colby Horton, Vice President of Publishing, 469.420.2601
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Natalie Rodriguez, Content Editor, 469.420.2635   
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