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In this land of digital, let's not forget the physical
Forbes
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Digital. The whole marketing and advertising world has gone delirious over digital. Digital this … digital that. Well, consider this post a friendly reminder that despite all the incredible and innovative breakthroughs and for all the cool gadgets and devices we all use every single day both as as consumer and from a marketing and advertising perspective, our customers and prospects alike are still human — and as such the need to
arouse the sense of touch will always be present.
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Print media is here to stay
The Malaysia Star
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Industry veteran Michael Conrad, president of the Berlin School of Creative Leadership in Germany, was quite blunt about the future trends of advertising. "This is a medium that just won't go away. As
long as the people that create interesting and relevant print ads, it will always continue," he tells StarBizWeek in an interview.
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Professionals not replacing print with digital
Print in the Mix
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When professionals were asked which media they use regularly in their work, search engines, print magazines and e-newsletters came out on top. Readex Research, survey specialists serving publications, associations and corporate researchers, conducted Media Usage Studies between September 2010 and May 2011. The study results, examining the use of nine forms of media, are based on 2,095 responses.
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Build your distribution center with vision and a solid foundation of inventory management
Distribution Center Management
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As material handling systems integrator, John Phelan sees many different business operations spread across multiple industries. Although the products are
different, the goals are typically very similar — receive, store, pick, pack and ship as quickly and efficiently as possible. Over time, the companies that grow profitably are those that have established a vision — and a plan to achieve that vision.
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Rethinking the concept of supply chain optimization
SupplyChainBrain
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Sometimes the path to innovation lies in finding a new meaning for an old word. Take "optimization." That's been the goal of supply chain managers for decades. But what exactly have they been seeking to
optimize? Most have centered their efforts on cutting cost and time, says Katharine Frase, vice president of industry solutions and emerging business with IBM Research. That narrow view misses some critical, if intangible elements of a modern, best-in-class supply chain.
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11 ways to improve your supply chain management
EnterpriseAppsToday
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Supply chain management experts share their tips on how to make your supply chain operate more efficiently. Whether you are looking for help in choosing the right supply chain management solution or
advice on how to make your supply chain work more efficiently, the following tips, from supply chain management experts and managers, can help.
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NCR PAPER* brand of carbonless paper is a multi-part form paper system uniquely coated to transmit images from one ply to subsequent plies, with manual or mechanical pressure, without using carbon paper.
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Mohawk offers a forward-looking product line of writing, text, cover and digital papers that are used for corporate reports, corporate identity systems, brochures, packaging, on-demand photo books,
personalized direct mail, custom packaging, and everyday communication for businesses of all types and sizes.
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Neenah Paper is recognized as a world-class manufacturer of premium writing, text, cover, specialty and private watermark papers. We are committed to producing only superior quality products and developing new technologies that meet the needs of designers, consumers, printers and merchants and ensure that paper remains a vital and vibrant medium of expression.
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Is green still in?
Folio
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Before the recession hit in 2007, publishers were going green in droves. This movement equated to paper changes, strengthened digital operations, green certifications, environmentally focused in-house practices and more. Unfortunately, as the economy tumbled, many publishers struggled to keep their doors open; those who survived were often forced to shelve
their costly green conversions.
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The agony and the ecstasy of Newsweek's Green Rankings
GreenBiz
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Newsweek's third annual Green Rankings are out, and the stories and chatter they'll generate will likely be of the horserace variety: who won, who lost, who moved up or down from the year before, how competitors compare. Fair enough: That's what annual rankings are all about. But those stories will largely miss the mark. This year's rankings are a reboot from previous efforts, and that makes meaningful comparisons difficult. And
while it's not exactly comparing apples to oranges, comparing this year to last may be akin to comparing Golden Delicious to Granny Smiths.
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NPTA Alliance
presents Edward H. Kniep, III with Stanley O. Styles Industry Excellence Award
NPTA
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NPTA Alliance is pleased to announce that Edward H. Kniep, III, Chairman of the Board of Shaughnessy Kniep Hawe Paper Co., is the recipient of the 2012 Stanley O. Styles Industry Excellence Award. Kniep will be presented with the award at the Paper2012 convention, March 25-27 in New York, N.Y. Donations to honor Kniep can be made to the Paper and Plastics Education Research Foundation 2012 Scholarship Program.
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7 tips for successful holiday marketing campaigns
Entrepreneur
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It's no longer a question of either-or. Savvy entrepreneurs know that both email and social media are important parts of a successful marketing strategy. Using the right tools to get the right message
to the right audience is critical over the holidays, when businesses and organizations are pulling out all the stops to capture consumers' attention and dollars.
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Magazines in tough talks with major wholesaler, publishers face potential rate hikes
Adweek
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Magazine wholesaling giant Source Interlink Cos. and publishers are locked in battle again, two years after Source's demand for higher rates temporarily disrupted newsstand deliveries. It's bad timing for publishers to get hit with higher rates now, as it was then. Newsstand sales remain soft and advertising has barely recovered from the ad recession. Some
publishers also are seeing their paper costs go up.
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