NSA Speaker Info
Oct. 9, 2012

Why 4 event industry association CEOs see a vital future
Rocked by the recession and faced with changing demographics, competition, globalization, and other challenges, associations — and association meetings — have had to adapt and innovate to survive. And the major meetings industry associations have not been exempt. More

Keep a small company culture as your business grows
Most startups are looking to grow. But once success hits, how can you scale your company without shedding the shared values and culture that helped make you successful in the first place? More

What to do with $1,000 now!
Don't let the shaky economy stress you out. A grand can still improve your career prospects, lower investment risk, make your home safer and more.More

Be happier: 10 things to stop doing right now
Sometimes the route to happiness depends more on what you don't do. Happiness — in your business life and your personal life — is often a matter of subtraction, not addition. Consider, for example, what happens when you stop doing the following 10 things.More

Speakers required to promote your conference in social media must follow FTC endorsement guidelines
Midcourse Corrections
"We've come a long way, baby!" - Loretta Lynn. "The times they are a-changing." - Bob Dylan. The catch-phrases are abundant that our world and work continues to evolve. Nowhere is this evolution more evident than some conference speaker contracts. Speakers are often now required to do more than just show up and present. Some are being asked to blog on the event, create promotional videos, tweet about the event and more. More

Tweet your way to better customer service
American Express OPEN Forum
While many businesses use Twitter to provide information to their customers and other followers, Twitter can also be a great way to increase your customer connections. The following are six tips to using Twitter to provide excellent customer service and develop a stronger relationship with customers.More

Adopting better discount practices
One+ Magazine
Imagine if we could make ourselves more financially stable and profitable, support strong communities and encourage sustainable behavior all at the same time. We can start by changing how we leverage the power of effective discounts. The following article will examine three issues: 1) improving event profitability and cash flow, 2) engaging more closely with meeting participants by addressing the social stigma that exists within our pricing models and 3) encouraging sustainable practices.More

10 creative ways to use Instagram for business
Social Media Examiner
Are you thinking about putting your business on Instagram? Are you looking for content ideas for this increasingly popular mobile social platform? Read further to discover how you can use Instagram to give your business extra visibility and better engage with the Instagram community.More

Your website's most important page
Which page of your website gets the most visitors? If you're like most businesses, your About Us page is at or near the top of the list. That's great — unless you treat your About Us page as an afterthought.More

6 ways successful teams are built to last
It takes great leadership to build great teams. Leaders who are not afraid to course correct, make the difficult decisions and establish standards of performance that are constantly being met — and improving at all times. Whether in the workplace, professional sports or your local community, team building requires a keen understanding of people, their strengths and what gets them excited to work with others. More

Self publishing: 2nd class no more?
The Huffington Post
Not too long ago, traditional publishers held all the cards. If publishing houses rejected a book, its author had two choices: self-publish and bear the stigma, or put the manuscript in a drawer, forfeiting years of hard work, all the while hoping the next book would be "the one." A plethora of legitimate publishing options — ranging from DIY self-publishing platforms to assisted self-publishing partnerships — has eliminated this total reliance on traditional houses, in effect changing the publishing dynamic. Today, empowered authors are asserting greater control over their career — and driving revolutionary changes within the industry.More