Are Travelers Visiting Your Hotel’s Web Site?
from Hotel News Now
Interesting findings are coming out of the National Travel Monitor, a survey of 1,590 U.S. travelers co-authored annually by Ypartnership and Yankelovich. Among various observations about consumers’ evolving search patterns, the survey revealed the plurality of respondents first search travel agency sites, such as Expedia and Travelocity, when selecting a hotel or resort. More

No More Maydays as May Shows Rebound In Sight
from Hotel Interactive
The seeds of a turnaround have been sown. And it’s about time. With recession woes dampening the spirits of even the most upbeat hoteliers, there are clear signs both inside and outside the hotel business indicating the bloodbath is over. Let the healing begin. More

What Gets Measured Gets Managed
from Hotel News Now
The hotel industry is endorsing sustainable development more, and most hotel companies have included it in their business strategy. To make a difference between greenwashing (a term used to describe the practice of companies disingenuously spinning their products and policies as environmentally friendly) and a serious plan, it’s important that hotels and hotel companies implement measurements and report them because no strategy is viable without the ability to measure and recognize it. More

Your Association Delivers Member Value: For only $29 per property, you and your key staff can participate, as a group, in the Internet Marketing Webinars Both webinars can be accessed via the internet from any location Webinar login information will be sent via e-mail after online registration Thursday, June 11, 2009 Organic Search Engine Optimization 11:00 AM - 12:00 PM Intended Audience: General Managers, Hotel Owner/Operators, Sales and Marketing Directors, Webmasters Using the latest Internet Marketing tools and tricks, this webinar will provide specific items that will drive more traffic to your website…and ultimately to confirmed reservations. Presented with real life case studies, this workshop will cover everything you need to know to be highly competitive in your market. How the Search Engines rank websites (and what hotels can do to position themselves advantageously) Free vs. Paid Listings Local Search Engines Linking and Directory Enrollment (for the best visibility) Register Now

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Hotels Wanted for Green Hotel Pilot ProjectSpecial pricing available for test hotels
from NYSH&TA
For the past two years, the New York State Hospitality & Tourism Association (NYSH&TA) has participated in the New York State Green Hospitality & Tourism Partnership. The group has been working towards developing a New York State endorsed green hotel certification for the lodging industry. The Partnership is currently collaborating with the New York State Pollution Prevention Institute (NYSP2I) and Audubon International – Green Leaf Environmental to conduct a Green Hotel Certification Pilot Project. Forty-four (44) Pilot hotels are currently being sought for participation in this project. If you are interested in participating, click here for complete details. More

Effective Sales Principles for Capturing Walk-ins
from Hotel Marketing
While many hotels have focused attention in recent years on helping reservations agents increase their sales effectiveness, many are still overlooking the numerous other sales opportunities that front desk sales associates encounter everyday. More