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Hospitality Headlines
May 21, 2009
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Hotels Wanted for Green Hotel Pilot Project
Special pricing available for test hotels
from NYSH&TA
For the past two years, the New York State Hospitality & Tourism Association (NYSH&TA) has participated in the New York State Green Hospitality & Tourism Partnership. The group has been working towards developing a New York State endorsed green hotel certification for the lodging industry.

The Partnership is currently collaborating with the New York State Pollution Prevention Institute (NYSP2I) and Audubon International – Green Leaf Environmental to conduct a Green Hotel Certification Pilot Project.

Forty-four (44) Pilot hotels are currently being sought for participation in this project.

If you are interested in participating, click here for complete details.

Recovery and Reinvestment Analyzing the Tax Implications of the Stimulus Legislation
from PKF via Hotel News Resource
Normally, in the April column, PKF will discuss some of the tax issues impacting the hospitality industry. This year is no exception. However, while the size of the recently enacted American Recovery and Reinvestment Act of 2009 is unprecedented, the business tax breaks are not large in the grand scheme of things and few will benefit hospitality directly. More

Hotels Try to Fill Rooms by Offering Free Nights, Discounts
from USA TODAY
With occupancy rates down, hotels and booking sites have come up with new promotions to get visitors in the door. More


NYSH&TA is bringing you Internet Marketing Webinars on 2 Separate Dates

Thursday, June 11, 2009
Organic Search Engine Optimization
11:00 AM - 12:00 PM


Intended Audience: General Managers, Hotel Owner/Operators, Sales and Marketing Directors, Webmasters

Using the latest Internet Marketing tools and tricks, this webinar will provide specific items that will drive more traffic to your website…and ultimately to confirmed reservations. Presented with real life case studies, this workshop will cover everything you need to know to be highly competitive in your market.

  • How the Search Engines rank websites (and what hotels can do to position themselves advantageously)
  • Free vs. Paid Listings
  • Local Search Engines
  • Linking and Directory Enrollment (for the best visibility)


Register Online
 (Register for each webinar separately)

Thursday, June 18, 2009
Social Media/Networking and Web 2.0
11:00 AM - 12:00 PM


Intended Audience: General Managers, Hotel Owner/Operators, Sales and Marketing Directors, Webmasters

By discussing universal search as a major driver of these channels, this webinar will show what hotels need to do in order to get ahead. This session will break down into categories that all contain strong action items.

  • User Generated Content (why it’s so important and how it can help a hotel)
  • Online PR
  • Blogs
  • Personal Social Networks (Facebook, MySpace)
  • Online Videos, Photo Sharing


Register Online
 (Register for each webinar separately)

Webinar Fee:

$29.00 member / $59.00 non-member


Vote New York State for the Face of Travel
from NYSH&TA
The public voting period for the “Faces of Travel” contest is now open. From the 227 submissions, there were six finalists; including:

  • Salvatore
    The Plaza Hotel; New York, NY
The finalists were selected based upon their creativity, public speaking ability, and a passion and enthusiasm for the travel industry. You can view all six videos of the finalists and help choose the winner by visiting www.MeetingsMeanBusiness.com/FacesOfTravel. Please notify your colleagues and employees to visit the site and cast their votes.

Voting will run until to Noon EST on Friday, May 22.


Take 2009 Wage Survey Now
from NYSH&TA
WageWatch, Inc., the leading web-based compensation and benefits survey company in the nation, is conducting a statewide survey of the lodging industry in New York. When complete, this survey will tabulate data for 37 key management, salaried, and hourly positions within our industry. Increased participation makes the report more valuable for everyone in the industry and could allow for more geographic subcategories to be created. After completing the survey participants can pre-order the results at a significant $300 discount.

In order to maintain this member benefit we request that you complete the by May 31, 2009 (click below image).

Does the credit crunch have you down? We want to help! Complete the WageWatch compensation survey by May 31st and be entered to win 1 of 10 WageWatch guaranteed $100 gift cards. Winners will be announced June 10th, 2009, by e-mail. If you have any questions, please call (888) 330.9243 or visit us on the Web: www.wagewatch.com.





NYSH&TA Upcoming Events

May 28, 2009
1000 Islands Legislative Reception, Alexandria Bay

Internet Marketing Webinars

June 11, 2009
Organic Search Engine Optimization, 11:00 AM - 12:00 PM

June 18, 2009
Social Media/Networking and Web 2.0,
11:00 AM - 12:00 PM

Complete schedule of events






If you are interested in having this publication sent to members of your staff or peers, please contact Membership Services Manager Darcy Lyle at 800-642-5313, ext. 111, or e-mail her directly at darcy@nyshta.org.

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