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Marketing to the dog-lover lifestyle can mean big business

We often hear the term "lifestyle brand" in taglines, marketing and advertising. What is that? Generally, it's a strong area of interest around which we conform the way we live — the products we buy, the foods we eat, etc.

source: By Jon Kurtz
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The cat supplements category has been growing in recent years as pet specialty retailers cater to increasingly educated consumers who are focused on the health of their pets. For this reason, many in the industry see a growing opportunity for behavior-related and digestion-support...

source: Pet Product News

Looking for a fun way to surprise customers and help your shop stand out this fall? Be bold and festive with your very own Groom-O-Lantern! Whether you are a beginner or pumpkin carving master, you will be set to start a new tradition with our groomable dog templates.

source: Groomer To Groomer

Every pet owner who walks through your front door has an animal in their life that they love, and the relationship they share with their pet is a fundamental part of who they are as a person. But being a pet owner is only part of the equation. They have other values, interests...

source: Pet Business

Even dogs and cats need to relax in style. Ikea has just dropped a new collection designed exclusively for pets. The new Lurvig collection, which means "hairy" in Swedish, made its pilot launch in five countries — Japan, France,...

source: Mashable

Ikea vient tout juste de révéler une nouvelle gamme de meubles et fournitures. Rien d'inhabituel, me direz-vous. Sauf que cette collection est destinée uniquement aux animaux de compagnie, notamment nos amis chiens et chats.

source: Mashable France

While the largest pet-owning group in the United States, the millennial generation, may be highly resistant to pet food marketing messages, that doesn't mean dog and cat food companies shouldn't use fact-based promotion of their products, according to Bob Wheatley, founder...

source: Pet Food Industry


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