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Marketing to the dog-lover lifestyle can mean big business
We often hear the term "lifestyle brand" in taglines, marketing and advertising. What is that? Generally, it's a strong area of interest around which we conform the way we live — the products we buy, the foods we eat, etc.
Le chien est doté d'une force intuitive qui fait qu'il est parfois capable de percevoir vos malaises et votre mal-être. Des études scientifiques ont également démontré que les chiens sont en mesure de comprendre certains de vos comportements...
Instead of pointing out what to do to improve your customer service (my usual mode of operations as a customer service consultant), today I’m going to point out the actions and mindsets that, if removed from your repertoire,...
They are efficient. They can afford smaller margins. They're open 24/7. They can deliver at the blink of an eye. They stock every brand of pet food a pet owner could ever want. They have an entire customer service department dedicated to answering questions and taking care...
Good Friday is a statutory holiday in many jurisdictions. However, the rules vary among the provinces and territories with regard to opening hours and paying employees. Good Friday, which this year falls on March 30, is a statutory paid holiday in all provinces and territories,...
Le Vendredi saint, qui tombe le 30 mars cette année, est un congé férié payé dans toutes les provinces et les territoires, sauf au Québec où l’employeur peut choisir quel jour sera férié...
The Packaged Facts report "Gen Z and Millennials as Pet Market Consumers: Dogs, Cats, Other Pets" analyzed and tabulated what makes Gen Z and millennial pet owners unique, highlighted three opportunities for pet food marketers to most profitably appeal to the 57 million...
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