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Marketing to the dog-lover lifestyle can mean big business

We often hear the term "lifestyle brand" in taglines, marketing and advertising. What is that? Generally, it's a strong area of interest around which we conform the way we live — the products we buy, the foods we eat, etc.

source: By Jon Kurtz
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Twitter's been on fire with people amazed by cats that seem compelled to park themselves in squares of tape marked out on the floor. These felines appear powerless to resist the call of the #CatSquare.

source: Washington Post

Australians are spending $12 billion a year on food, grooming, vets and insurance for their animals, making the pet care industry one of the major growth hot spots of the country's business sector. There are an estimated eight million...

source: The Australian

Plus d'une centaine de citoyens ont manifesté devant l'Assemblée nationale, dimanche, pour dénoncer le projet de loi sur les chiens dangereux qui oblige municipalités et vétérinaires à signaler les chiens...

source: Radio-Canada

Petfood Forum 2017 and Petfood Innovation Workshop: Taste of Pet Food's Future marked the 25th year for the Forum. Although the event is over, pet food industry professionals can still learn from Petfood Forum articles and videos. At both the 2014 and 2017 events, speakers...

source: Pet Food Industry

Si vous pensiez que votre chat rêve de vous ou que votre chien fait des cauchemars, détrompez-vous! L'objet de leurs rêves semblent en effet tout autre, si l'on en croit les travaux menés par les chercheurs qui se sont penchés sur la question.

source: Sympatico

There are endless videos and articles on helping pet parents elevate their knowledge of pet care, but not many about retailer-focused information on how to address and support all this new-found information. This is where Sylvie...

source: PIJAC Canada

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