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Marketing to the dog-lover lifestyle can mean big business

We often hear the term "lifestyle brand" in taglines, marketing and advertising. What is that? Generally, it's a strong area of interest around which we conform the way we live — the products we buy, the foods we eat, etc.

source: By Jon Kurtz
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Au cours de notre enfance ou de notre adolescence, plusieurs d'entre nous avons eu un animal de compagnie qui prenait une très grande place au sein de notre famille. Je me souviens de mon chien Julio, un grand danois fauve, qui a été...

source: EstriePlus.com

Pets are constant companions Your child is bound to get bored and lonely. This happens most when you are raising a single child. However, having a pet around helps your child to have a constant companion in the house. Pets also can match the energy and excitement level...

source: Rocket City Now

Cassandra Boyer, une élève de 17 ans, qui fréquente une école du conseil des écoles catholiques du centre-est (CECCE), a essuyé un refus de la direction de l'école pour un animal d'assistance. Il s'agit d'un chien de race labradoodle nommé...

source: Le Droit

It started in 2015 with just one shelf. But within two years, Sandra Howlett's garage in a sleepy suburban Bowmanville neighbourhood had become so crammed with pet food that she couldn't even fit her Jeep inside. More than a thousand pounds of kibble, treats, and kitty litter...

source: TVO

If you're running a pet sitting business, you need pet sitter insurance. As much as we all love them, animals are unpredictable creatures. Combine that fact with just a few seconds of human inattention and anything can happen, leaving you liable for anything from torn-up...

source: The Balance

\The appeal of pet ownership remains hotwired into the American psyche, and has morphed in the last decade into numerous trends such as pet parenting and pet humanization. No matter where American pet owners live and whatever...

source: PR Newswire


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