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Marketing to the dog-lover lifestyle can mean big business

We often hear the term "lifestyle brand" in taglines, marketing and advertising. What is that? Generally, it's a strong area of interest around which we conform the way we live — the products we buy, the foods we eat, etc.

source: By Jon Kurtz
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More than 2,500 dog and cat owners in the UK, Germany and Spain rate natural, functional nutrition and the source and amount of protein ingredients as the most important features in the pet foods they buy. These health-conscious pet food purchasers participated in a study...

source: Petfood Industry

PuppySpot.com, a service connecting dog lovers with responsible breeders nationwide, recently announced a national series of health clinics to further enhance the health and well-being of the puppies raised by its network of breeders. PuppySpot is working with the American...

source: Fox 29

Looking out your windows, you see heat waves rise from the asphalt outside your store. The parking lot is half empty and you feel the heat seeping through the windows, even with air conditioning blasting in your store. The employees are stocking shelves and trying to stay...

source: World Pet Association

Les bébés apprennent rapidement. Ils sont biologiquement prêts à s'intéresser à la communication sociale, en particulier les discours humains et les...

source: PIJAC Canada

Babies are excellent learners. They are biologically prepared to be interested in communication from potential caregivers, specifically human speech and faces. Likely reflecting our close evolutionary relationship,...

source: PIJAC Canada

By 2013, when Dutch conservationist Annemarieke Spitzen-van der Sluijs and her colleagues finally determined why endangered fire salamanders were showing up dead on wooded footpaths in the Netherlands, much of the population there was already wiped out. The killer —...

source: Maclean's

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