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Marketing to the dog-lover lifestyle can mean big business

We often hear the term "lifestyle brand" in taglines, marketing and advertising. What is that? Generally, it's a strong area of interest around which we conform the way we live — the products we buy, the foods we eat, etc.

source: By Jon Kurtz
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Millennial-age American are prioritizing their furry best friends over nuptials or babies when it comes to house hunting. To that point, 33 percent of millennials between ages 18 and 36 said that they considered canine-related features, such as a large fenced yard and...

source: CNBC

Kristen Bohlsen a publié cette vidéo plutôt marrante sur son compte Facebook. On y voit un chien qui donne du fil à retordre à son maître. Ce dernier tente de quitter un parc bondé en Australie. Le golden...

source: 5'minutes.lu

The decline of the retail industry has been discussed almost to death in the news lately. The consensus seems to be that the rise of Amazon and other e-commerce businesses has made it nearly impossible for large retailers to...

source: Ad Week

Grooming pets is hard on human bodies. It's easy to find stories of professional groomers with back problems and repetitive motion injuries of all kinds. Yet our livelihood depends on being hale, hearty and able to wrestle live, potentially uncooperative animals around....

source: Grooming Business

Le fardeau des taxes et des impôts est l'un de vos principaux irritants et le fédéral risque d'aggraver les choses avec son nouveau projet de réforme fiscale. Mais il nous trouvera sur son chemin! Nous...

source: FCEI

The tax burden is one of the biggest challenges your business faces, and it could get worse with new changes proposed by the federal government. That's why we are urging the government to make the system fairer for small business owners like you — and why we need you...

source: CFIB


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