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PLANET Green Industry Weekly NewsBrief
July 22, 2009
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A Look at the Largest Green Industry Day of Service
from Lawn & Landscape
More than 300 companies shut down their businesses and traveled to Arlington National Cemetery to participate in a growing annual project. Sponsored by the Professional Landcare Network (PLANET), the national association of lawn care and landscape professionals, the event is now in its 13th year. “Renewal & Remembrance” at Arlington National Cemetery was Monday, July 13. More

PLANET and NPMA Announce First Ever Joint Lawn Care Summit
from Landscape Management
The Professional Landcare Network (PLANET) and the National Pest Management Association (NPMA) will jointly sponsor The Lawn Care Summit, a national forum on current trends and future developments in lawn care. The meeting is scheduled for Dec. 2-4, at the Omni Orlando Resort at Champions Gate in Orlando, Fl. More

Service Sells
from Grounds Maintenance
Landscaping is the most service-oriented business in horticulture. Service industries are growing. Increases in consumer disposable income and discretionary buying power, an emphasis on leisure time, consumers having less time to “do it themselves” and an increased emphasis on family values are all positive points for promoting services. More

Kansas State Professors Test Native Plants as Roofing Alternative
from Landscape Management
Two faculty members from Kansas State University's College of Architecture, Planning and Design have taken gardening to new heights. R. Todd Gabbard, assistant professor of architecture, and Lee Skabelund, an assistant professor of landscape architecture, have installed an experimental green roof — or living roof — over a third floor breezeway in Seaton Hall's west wing. The garden won't provide heirloom tomatoes or cut flowers. Instead, it aims to assess how such a roof can reduce the urban heat load and control runoff from the region's intense thunderstorms. More

Water Conservation: Get Serious, Get Smart
from Irrigation & Green Industry
There has never been a better time to develop your water conservation IQ. The word is out: water is recognized as a limited resource everywhere — even in areas not yet hit hard by shortages. In response, government agencies and consumers alike are demanding a more efficient use of water, especially when it comes to landscape irrigation. More

The Pros and Cons of Biological Control: Bugs for Hire
from Grounds Maintenance
For managing landscape pests, many people view the use of biological control favorably. Thus, when appropriate, this tactic can generate good will with clients. Though this approach is not without disadvantages, several factors contribute to its positive image. More

Health Care

Healthcare ‘Fix’ Hurts Small Businesses
from The Miami Herald
Lawmakers are racing to complete a bill that improves the nation's healthcare system before the momentum for reform runs out. The need for this legislation is clear, as is the need to move quickly. But reform should not place an unfair burden on one of the most vital and endangered sectors of our economy – small business. More

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Customer Loyalty Reward Programs: A Way to Increase Revenue
from Small Business Trends
It is a great idea to offer a customer a loyalty/reward program. These programs work because it is less costly to keep current clients than it is to find new ones. Add to that the idea that you should try to capture all of the business you can get from your current clients and you have the foundation for a loyalty program. More

Real Time Marketing Tech Boosts Business
In tough economic times, it's important that your marketing is timely and reaching the right customers. Real time technologies can help, from software that recognizes your best customers to applications that pinpoint customers by location. More


LEED Call for Ideas Now Open
The U.S. Green Building Council (USGBC) invites the public to participate in a LEED Call for Ideas. This call is meant to provide a way for new ideas to be brought forward to help inform improvement to the LEED rating system. USGBC is looking for input on improving existing technical criteria, proposals for new credits, and feedback on LEED's overall effectiveness and rigor. Comments regarding LEED's delivery model, certification process, pricing, and so forth, will not be considered as USGBC is looking for feedback specific to the technical requirements of the LEED rating system.

The Call for Ideas will take place until Friday, August 7, 2009. Please visit the survey to add your ideas.

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