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PLANET Green Industry Weekly NewsBrief
Sept. 9, 2009
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ECONOMY

Pro Bono Work Helps Firms Fight Economic Slump
from Wall Street Journal
Some small businesses are following the recession playbook of the unemployed. Just as many laid-off workers are volunteering more to fill up their free time and enhance their résumés, small-business owners and their employees are doing more pro bono services or volunteer work as a marketing and customer-relations strategy. More

J. Thomas

Small Business Sentiment Improves in August
from Reuters
U.S. small business sentiment improved last month on hopes that the worst of the country's recession was over, an industry group said, but conditions remain very weak. The National Federation of Independent Business said its optimism index improved by 2.1 points to 88.6 in August, thanks to improved expectations for future business and real sales volume. More

Quiet Part of Stimulus Succeeding
from The Houston Chronicle
Doug Larson can see the economic stimulus working. Larson's lender, Houston-based Independence Bank, has beefed up its small-business lending, with about $33 million in loan commitments since April. The surge in lending is the result of changes implemented earlier this year by the Small Business Administration as part of the economic stimulus program. More

EMPLOYMENT

When Labor, Immigration Laws Clash, NLRB Decides
from Business Management Daily
The U.S. Department of Homeland Security recently started authorizing more raids on workplaces it suspects include undocumented workers—and employers, not the workers, are being charged with breaking the law. That's why employers are working harder than ever to make sure workers' employment eligibility documents are in order. More

Worker Status Checks to Start
from Wall Street Journal
Agencies across the federal government will start ordering contractors to use an electronic system to verify whether their employees are eligible to work in the U.S. The sweeping new mandate, crafted by the Bush White House but being implemented by the Obama administration, represents a significant expansion for the so-called E-Verify system, which government officials and independent experts expect to eventually become mandatory for private employers. More

Alabama Uncertain If Small Business Tax Break Is Boosting Health Insurance
from the Insurance Journal
Craig Bacheler is able to offer the employees at his small Alabama IT firm health benefits because of a new state law, but some who helped push for the law say it is too early to measure its benefits. More

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MARKETING

Turning House Lists Into Lead-Generating Goldmines
from 1to1 Media
In the quest to generate new leads, marketers proactively scour the landscape for the latest and greatest lists to support their direct marketing campaigns. Whether marketing directly to the consumer or to a B2B, the effectiveness of every campaign starts with the quality of the list. More

ENVIRONMENT

'Rainwater Harvesting' Gets a Boost in Santa Rosa
from The Santa Rosa Press Democrat
Kelley Keogh never thought the two inches of rain that pelted the roof of her 1,650-square-foot Santa Rosa home would be enough to irrigate her backyard fruit trees and vegetable garden for nearly two months. But that rain on an early May day nearly filled a 3,000-gallon, 10-foot-tall water storage tank she had just installed with the help of $750 the city had given her toward its purchase. More





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