Web Site Marketing Turnoffs
from Entrepreneur
Here's a compilation of 13 silly and - even stupid - ways some companies are hindering adoption of their products and services. If you are doing any of them, don't. What are they? Read on to find out. More

Diversity Helps Your Business, But Not the Way You Think
from Forbes
A recently published study shows that members of a social majority are more likely to voice unique perspectives and critically review task-relevant information when there is more social diversity present than when there is not. Moreover, this is true even when the people who are "different" don't express any unique perspectives themselves. Research suggests that the mere presence of social diversity makes people with independent points of view more willing to voice those points of view, and others more willing to listen. More

How to Extend the Reach of Your Brand
from MarketingProfs
Though you don't have to have a great brand to have great marketing, it helps. We would all be hard-pressed to name a successful company with bad marketing or an unrecognized brand. The point? Brand matters. More

Turn Ordinary E-mails Into Marketing Opportunities
from Inc.
The average employee sends about 38 e-mails a day. Could those be wasted marketing opportunities? That's the thought that occurred to Sean Guerin, co-founder of U.S. Imaging Solutions, a Davie, Florida–based company that sells and services copiers and printers. Guerin decided to try WrapMail, a service that slips advertisements for his company's products into the e-mails his 60 employees send to customers, vendors, and friends. Now, all of Guerin's employees have become de facto members of the sales team just by keeping up with regular correspondence. More

Analysts Expect Sales May Decline
from The New York Times
The weather has finally thawed, so what about the icy grip consumers have kept on their wallets? The newest reports of retail sales numbers for May will offer insight into whether an uptick in consumer confidence translated into actual spending, as rising unemployment and tumbling home prices continued to weigh on consumers. More

Sustainability: Don't Wait for the Rest of Management
from Forbes
Many of the most creative, high-impact sustainability projects around were started by smart business leaders in the middle of their organizations. If you want to do your part, you don't have to wait for the whole executive suite or the board to come around. So says Mark Tercek, president and chief executive officer of the Nature Conservancy, the oldest and biggest international environmental organization. More

How to Promote Your Business to Baby Boomers
from Just About Everything a Retail Manager Needs to Know
Over the recent years the main target market for many retailers has been baby boomers. Baby Boomers are now in their 50s and more people are reaching their 50th birthday than ever before. This sector of the market has had the most effect on society and retailing since they started the 'Flower Power' revolution in the early 60s. More

The SBA Sees a Lending Shift
from BusinessWeek
Small business lending was still growing through the first half of 2008, albeit more slowly - and much of the growth was via credit cards rather than traditional business loans, according to a new analysis by the Small Business Administration. More