Lessons from the Fall of Giants
from Entrepreneur
The most important thing for any entrepreneur is learning from mistakes, and nobody says they have to be yours. Most small businesses can't afford errors. Luckily the recent recession provides many mistakes from which to learn; and at a current cost of $3 trillion, somebody should be getting something out of this. More

PMA Members Save Money And Generate New Revenues
from PMA
We've all heard that "time is money," right? So save time and generate new revenue while improving the way you license, manage, and track your creative work. With just one click, safely publish your work to major search engines, putting your content where today's buyers are searching for it. LicenseStream, an easy-to-use, web-based service, makes it easy for users to grant rights, manage permissions, generate invoices, and collect royalties. You can even create your own stock portal in minutes with full ecommerce functionality. PMA members receive a discount on various LicenseStream services. More

Fast Company's Most Innovative Marketing Expert Blogs
from Fast Company
Marketing has changed. We're in the age of one-to-one marketing, where the customer actually has a role in shaping the messaging for your brand. Social Media - blogs, Twitter, Facebook, wikis, user-generated tools - have given her all she needs to effect whether your products and services do well in the marketplace. Traversing these murky waters can be difficult. Scary even, especially without a plan or understanding of the playing field. You want and need insight, and these blogs have got it. More

Five Ways to Make the Competition Irrelevant
from Business Know-How
Is there an easy way to make the competition irrelevant? In an age with so much access to information, bombarded by advertisements and commercials, is it possible to keep the attention of your potential customers? What is the secret to help customers make an easy decision to buy? There is a secret formula that works for e-commerce, retail, bids and proposals. It is a simple formula that has worked since the days of bartering beads, beans and burros. More

Three Tips to Avoid Holiday Inventory Woes
from Retail Solutions Online
Since retailers generate between twenty and thirty percent of their annual sales during the holiday season, they can ill afford a repeat of 2008 this year. The challenge is to plan well now to prevent holiday-season inventory problems later. More than ever, retailers must walk a fine line when it comes to holiday inventory management. More

Getting Your Marketing Groove On
from One Coast
In today's economy, those of us who are still in the retail game know that now more than ever we have to find creative ways to keep customers coming through our doors. It's not enough just to flip over your open sign and expect our clients to just flock in to see our fabulous new merchandise, or how we've artfully rearranged our stores. More

Practices of Top SEO Companies for Small Businesses
from Small Business Trends
Many small business owners are missing out on the potential traffic and sales they could get if their web sites were optimized for search engines. Location is everything - even online. An SEO company helps your web site rise to the top of search engines when someone types in words relating to your business. More

Rack 'Em Up: Customer Service is Like Billiards
from Retail Customer Experience
Ever played pool? It starts off with all the balls together, the cue ball comes along to break them up, they scatter and the game commences. That's what a customer expects in a retail store. But too often, employees stay clustered, like a beehive daring someone to come in and be stung. More