A Lesson in Leadership
Retail Week
As the recession continues, motivating staff can be a challenging prospect. However, with the right advice, dispelling staff anxiety needn't seem like a struggle. The biggest obstacle to continued success is continued success – you become complacent. It's important to stay motivated, and change is necessary.More

101 Five-Minute Fixes to Incrementally Improve Your Web Site
Inside CRM
A webmaster's work is never done. What may have worked a few years ago when could be outdated today, so it's important to constantly improve your Web site. However, a massive overhaul is just too much work to undertake at one time. Instead, tackle these quick fixes over time, and you'll be able to improve your Web site with minimal pain.More

Content is King
Internet Retailer
Having well-developed site content detailing products and categories can turn pages of an e-commerce site into a presence akin to the most knowledgeable of salespersons, say experts and merchants, thus making consumers more comfortable with online shopping - and more apt to buyMore

Customer Engagement Strategies for a Better Holiday Workforce
Retail Info Systems News
As we ramp up for the Holidays retailers are wise to bundle three "must haves" at the top of their list: 1) customer engagement 2) relevant data and 3) timely feedback. Amid the seemingly endless string of threats that loom outside our reach, it's easy to lose sight of core behaviors, systems and processes that we absolutely can influence. Honing in what we know, what we've learned and the investments we've already made can yield tremendous payback (and cheer).More

Tips from the Twitter Elite
Fast Company
The Who's Who of Twitter were out in full force at this week's 140 Conference at the Los Angeles Skirball Center. Attendees got to heckle speakers with @adventuregirl (+1 million followers) and talk branding strategy with @ijustine (700,000 followers). Here are a few unique insights from these Twitter elite. More

Successful Selling is Problem Solving
The Sideroad
The human mind is a computer. You program your computer by the input you feed into it: learning, knowledge, experience and so on. If you program your mind with images of failure, you will fail. If you build a bank of success images, your computer will direct you to success. How do you build and input images of success into your computer? By creativity...by thinking. More

Rock-Solid Marketing for Trendy Times
Entrepreneur
Feeling bombarded by all the theories on the so-called newest, latest and hottest trends in marketing? You're not alone. Jumping from trend to trend in pursuit of the latest idea is the last thing a smart entrepreneur should do in this economic climate. Now's the time to keep a level head and chart a course that's guided by what really works. Take a look at this list of six tried-and-true steps you can take for a successful marketing program in today's marketplace.More