PMA Web Site Gets a Redesign
PMA
Web usability is all about being able to quickly find what you are looking for. So when our web survey results showed "getting teeth pulled" ranked higher than "visiting the PMA Web site," we got busy!

Maybe "teeth pulling" is a slight exaggeration; however, we took your feedback to heart. An expert in web design usability worked with us, to better deliver web information you said is important. So check it out, and drop us an email with your comments. More

Can a Business Watch Help Your Business?
Business Know How
"Business safety and crime prevention should be every business owner's and employee's concern no matter how small or large the business is," Officer Angie Echtenkamp explains. "A main component of the Business Watch program is developing a communication network for which businesses can share and update each other on issues effecting the safety and well being of their business."More

How Social Media Intelligence Builds Sales
Integrated Solutions for Retailers
Social networking tools are a terrific way to communicate your value proposition. Better still, social networking tools enable dialogue with your customers. But many retailers grapple with the execution of social networking as a delivery mechanism for marketing. More

Loss Prevention: Exposed
Retail Merchandiser
Fraud can have a sharp, negative impact on retailers in the best of times. In today's economic environment, it can spell disaster for the financial stability of retailers. According to a recent study by Association of Certified Fraud Examiners (ACFE), US organizations lose seven percent of their annual revenues to fraud. What's the solution? How can retailers address fraud exposure? More

New Key to Success in Online Retail: Geography
BNET
Plenty of marketers pull mountains of data from the Web to figure out how to reach new customers. The assumption is that many of the retail rules that apply to physical stores don't apply to Internet commerce, or at least not in the same way. David Bell, an associate professor of marketing at University of Pennsylvania's Wharton School, says that's not so. In fact, his research shows that any Internet retailer looking for customers would be wise to use some pre-Web methods.More

Casting a Long Shadow
Entrepreneur
Carl L. Gould touts his firm, CMT International, as the "farthest reaching business mentoring organization in the world." Yet Gould's New Jersey-based operation has just three full-time employees. Is that a hollow claim, deceptive marketing or, worse, a bald-faced lie? None of the above, says Gould. It's merely the case of a small to medium-sized business using honest, legitimate tactics to look bigger than it is.More

The Dangers of Being a Micromanager
D & B Small Business Solutions
You may wonder exactly why being a micromanager is bad for your business. On the surface, it seems wise to make sure that your staff is doing a good job, to pitch in and help with a project now and then. It seems to demonstrate a solid work ethic and set a good example for the team. What could be wrong with that? Well, if you're a manager, there's a lot wrong with that.More