Design Studio16 May 2013 13:27:56 CDTBAA Linkhttp://multibriefs.com/briefs/PMALINK/PMALINK.xmlenLoyalty programs used to pretty much be CRM in a box: A mail pouch and an address list and a post office. Nowadays, it's pretty much pure digital: cookies, emails, real time, location, social media. And it involves a lot more data and therefore a lot more targeted offers.16 May 2013 13:27:56 CDThttp://multibriefs.com/ViewLink.php?i=519433e2f13501Many marketers have long argued their company's most important asset is consumer perception of their brands and the predictable revenue streams that result. Yet a brand's value does not yet show up on balance sheets. Similarly, the value of the right marketing data does not yet show up on balance sheets despite its potential to be proprietary, and like a strong brand, fuel consumer loyalty, drive competitive advantage and faster growth.16 May 2013 13:27:56 CDThttp://multibriefs.com/ViewLink.php?i=5194f0f32c2a62Corporate board members have a long list of responsibilities and concerns: succession planning, executive compensation, regulatory compliance and business growth strategies — not to mention shareholder interests and value. One topic that gets less attention is brand, often because many senior marketers have not mastered the art of turning marketing-speak into the financial language that resonates with directors. If brand value and the benefits of brand-building investments are not translated into the language of numbers, marketing will always be at a disadvantage in winning over the board. 16 May 2013 13:27:56 CDThttp://multibriefs.com/ViewLink.php?i=5194e88dd9a733To get a high ranking in online searches, your website needs to be optimized for the major search engines. You also need to create the kind of online content that people will want to share on social media sites. To maximize both avenues and drive more traffic to your site, here are some basic steps to follow.16 May 2013 13:27:56 CDThttp://multibriefs.com/ViewLink.php?i=5194e91417f144Kraft Foods Group's Crystal Light Liquid and social game services provider Zynga recently partnered together to host "the world's largest Words With Friends game." The event marked the first time that fans in all U.S. states can all play the game together online in real-time (via computer, smartphone or tablet), and the first time players earned chances to win real-world prizes. 16 May 2013 13:27:56 CDThttp://multibriefs.com/ViewLink.php?i=5194e6092dc705Running ads prior to a product launch helps familiarize consumers with new merchandise, especially for value-minded shoppers. New research shows how digital coupons during a new product's release increases awareness. For the food products tested, the brand recall rose 36.3 percent; household, 11.9 percent; and beverage, 7.2 percent. 16 May 2013 13:27:56 CDThttp://multibriefs.com/ViewLink.php?i=5194e5234eac56The business-to-business community seems to struggle a bit when it comes to captivating their audience through social media compared to the business-to-consumer community. Here are a few tips from Social Media B2B on gaining a social media audience.16 May 2013 13:27:56 CDThttp://multibriefs.com/ViewLink.php?i=5194eaf51351b7Showrooming, the practice of looking at items in a physical store and then buying them online, is yet another annoying problem facing brick-and mortar retailers. Despite all the hand-wringing, however, there are ways to mitigate the problem.16 May 2013 13:27:56 CDThttp://multibriefs.com/ViewLink.php?i=5194f0af01c738In advance of BAA's June 12-13 conference "Marketing To The Omni-Channel Shopper: Using Technology To Win Hearts, Steal Share & Build Brands," we've assembled several of our speakers for a free-wheeling conversation on omni-channel brand activation at 2 p.m. ET May 21. What's it mean? What's working? What's not? Where are the opportunities? Speakers from BAA, Booz, Cisco, Google & Post Foods. Join us!16 May 2013 13:27:56 CDThttp://multibriefs.com/ViewLink.php?i=519503b0e68dc9