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Promotion and Marketing News
Big Y Foods pilots a first for Groupon
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Big Y Foods — a regional supermarket known for its experimental approach to marketing — is offering a deal through Groupon, a first for large grocery stores. "For us, it's just a way to test another medium," Harry Kimball, director of database marketing for the Springfield, Mass.-based grocery chain, told Marketing Daily. "It's a way for us to get the message out, and tie it to our loyalty program. We want to know if our customers will respond, and we want to give them another way to buy groceries and shop in our stores." More

Campaign Spotlight

Kangaroo Express' 'Salute Our Troops' Jeep tour hits the road
Convenience Store Decisions    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Restored World War II Jeep will travel 100 miles each day to recognize military heroes throughout the summer. The Pantry Inc. is breathing new life into a World War II Jeep to travel from city to city in a summer-long celebration to honor U.S. Forces and their families. As part of its Kangaroo Express "Salute Our Troops" fundraising campaign, local military heroes will be recognized with community celebrations along the route. More

Subway runs mobile 'Green Lantern' contest
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Location-based marketing platform Scvngr announced new brand partners in Subway, Sears and Swatch. For Subway, it marks the first national campaign with a geo-social player involving a formal agreement. Subway, based in Milford, Conn., is using the mobile platform to promote adding avocado to its menu options. For an effort running until July 12, the retail chain will reward 25 Scvngr players with two free tickets to the Hollywood premiere of upcoming Warner Bros. film, "The Green Lantern." In addition, other players will receive free tickets to see the flick in a local theater, as 1,200 total movie passes will be distributed. More



Quaker State offers cash reward for reaching 300,000 miles with its oil
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article
If you're thinking of driving your car to the 300,000-mile mark, the maker of Quaker State oil will pay you as much as $3,000 — as long as you use its oil. The oil brand launched the Quaker State Cash Back Program as part of its updated limited-warranty program. According to the company, the warranty is one of the first of its kind that follows the vehicle makers' recommendation for oil changes instead of its own. More

Carnival Cruise invites music fans to 'Rock The Deck'
PR Newswire via The Sacremento Bee    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Carnival Cruise Lines kicked off the "Rock The Deck Summer Mystery Tour Sweepstakes" — a series of Facebook sweepstakes providing five winners and up to three friends with a fun-tastic trip and once-in-a-lifetime VIP music experience at some of the summer's best concerts. Winners will travel in style and be VIP guests at a top rock, pop or country music performance with the mystery artist unveiled when the winner is announced. More

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Insights, Trends

The sky's the limit for cloud consumption
MarketingWeek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Modern life is all about convenience. The rise of cloud technologies, which allow digital media to be stored online rather than on a single computer or device, has been rapid. But while most people are familiar with the concept of storing photos on Facebook or saving documents to an online account, the cloud is spreading and consumers are applying the virtual ownership ethos to all areas of their lives. More

For brands targeting women, it's game on
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While it's no news that girls and women are diving deeper into gaming every day, a new ranking from NBCUniversal shows that brands offering women a way to play are gaining buzz. "Brands that allow women a chance to game are seeing a big jump in brand chatter," Melissa Lavigne-Delville, vice president of trends and strategic insights for Woman at NBCU, the media company's female-targeted marketing division, told Marketing Daily. More

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Insights, Trends

Integrated Marketing Workshop 201 — Chicago
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PMA's Integrated Marketing Workshop will help experienced marketing professionals develop game-changing ideas that are executed smartly and cohesively in all the right communication channels. If you are a marketing professional who wants to understand integrated marketing done well; who is curious to learn what the best of the best are doing to deliver smart, cross-discipline ideas and who wants to stay current on the disciplines themselves, don't miss this workshop.

Promotion & Integrated Marketing 201 Chicago — June 14-15


PMA Marketing Law Conference update
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In addition to the four keynote speakers announced recently for the 33rd PMA Marketing Law Conference (Nov. 15-16 at the Chicago Marriott Downtown), the speakers for several other sessions have been finalized. Leading the panel on Green Marketing will be Jeff Greenbaum, partner, Frankfurt Kurnit Klein & Selz PC; Gabriel T. Martinez, advertising counsel, The Clorox Company; and Wendy S. Reed, partner, Heenan Blaikie LLP. This discussion will cover all the major issues in environmental marketing, with particular attention given to the FTC's revised green marketing guidelines initiated at the end of last year. The conference will also feature several sessions dealing with major privacy initiatives, such as behavioral advertising, developing and using location-based apps, as well as a new session on the basics of privacy, which will be led by Julie O'Neill, of counsel, Morrison & Foerster LLP.
Click here for more details on the conference and to check for updates to the agenda.

 
 
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