RadCast
Jan. 6, 2015

RBMA member benefit: Download the 2015 Hertz discount savings card!
RBMA
RBMA has partnered with Hertz for two years to provide members with car rental discounts and specials! Providing quality car rental service for over 90 years, Hertz is the largest worldwide airport general use car rental brand, operating from approximately 8,800 corporate and licensee locations in approximately 150 countries. Visit www.rbma.org/discounts (login required) to download the new 2015 RBMA Discount Savings Card now!

RBMA endorses this program, which provides significant discounts to RBMA members, as an added benefit to your membership. RBMA receives a small royalty in return for endorsing these programs, which is rolled back into member benefits by offsetting programs costs so we can keep membership dues low. The RBMA uses care in the selection of products or services to endorse but does not make any guarantee of performance of the endorsed product or service. RBMA members are solely responsible for the decision to utilize any endorsed product or service.

If you have any questions or concerns about any of RBMA's Affinity Programs or have a suggested program for RBMA to consider endorsing in the future, please contact us at membership@rbma.org.More

DataMAXX — Did you know? Confidentiality assured
RBMA
Data you provide are held in complete confidence. Only users on your practice's subscription will be able to view your practice's data and the indicators calculated from those data, and additional users on the subscription can only run reports if the practice's primary subscriber has given them permission to do so. Results from other participants are reported as statistical quartiles once six or more participants have provided data. Your practice tax ID is used to uniquely identify and track your data internally in DataMAXX; however, this number is stored in encrypted format and is never published.

Contact cynthia.vervena@rbma.org for more information.More

New year, new budget, renew membership!
RBMA
2015 is off and running! Before too much time goes by, if you have not done so already, please take a moment to renew your RBMA membership. Your involvement is important to us.

Renew online at www.rbma.org/renew.

Please note that because of our tiered membership structure, Primary members will need to renew before any additional members on the account can renew.

If you have questions about the renewal process, please contact us at 888.224.7262 or membership@rbma.org.More

Renovate your marketing
RBMA
A renovation is not a rebuild — it's about focusing on what's working, refreshing things that are stale and adding a few new low-cost, no-cost marketing initiatives. Join Michelle Neujahr, MBA, when she presents Renovate Your Marketing at the upcoming Building Better Radiology Marketing Programs seminar.

Register today.

Building Better Radiology Marketing Programs
March 15-17, 2015
The Loews New Orleans Hotel
New Orleans, La.
More

Exhibiting opportunities available at Building Better Radiology Marketing Programs through sponsorship
RBMA
Exhibiting at specialty seminars allows industry vendors to connect with their target audience in a casual setting. Meet with attendees during breaks, networking lunches and receptions. In addition to a travel-light table top exhibit, sponsors may increase their visibility even more through one of the additional sponsorship opportunities available.

The basic $2,000 sponsorship includes:

To reserve your spot, email Daphne Gawronski or call 888.224.7262 ext. 3353.More

Looking for local programming in the new year?
RBMA
RBMA's chapters are filling up the calendar with 2015 educational opportunities. Check out the chapter events calendar for upcoming chapter events in your area.

For a list of current RBMA chapters, please visit our website. From there, RBMA members can visit each individual chapter's Web page.More

RBMA is looking for speakers for the 2015 Fall Educational Conference
RBMA
All topics are welcome; however, the RBMA Programs Committee is particularly interested in the following broad topic areas and session formats:

For more information and to submit your application please visit www.rbma.org/Call_for_Speakers/.More

Save 10 to 30 percent on your equipment maintenance!
RBMA
With over 32 years of experience, Mediserve, Inc., the healthcare division of SU Group LLC, has been endorsed to provide equipment maintenance reduction for RBMA members. Members should expect to see discounts ranging from 10 to 30 percent on a wide variety of equipment types for diagnostic, lab, IT, office equipment and other patient care related instruments.

Provide copies of your current contracts/POs and have Mediserve perform a NO COST Financial Analysis to see what your savings could be!

Visit www.rbma.org/discounts (login required) for more information on this program and start saving today!

RBMA endorses these programs, which provide significant discounts to RBMA members, as an added benefit to your membership. RBMA receives a small royalty in return for endorsing these programs, which is rolled back into member benefits by offsetting programs costs so we can keep membership dues low. The RBMA uses care in the selection of products or services to endorse but does not make any guarantee of performance of the endorsed product or service. RBMA members are solely responsible for the decision to utilize any endorsed product or service.

If you have any questions or concerns about any of RBMA’s Affinity Programs or have a suggested program for RBMA to consider endorsing in the future, please contact us at membership@rbma.org.More

Promoting your expertise as well as your product
RBMA
Research shows that reaching radiology business decision makers through traditional print and website banner ads, while still important, will only get you so far. Today's top marketers are increasingly deploying content marketing strategies.More

ADVOCATE is selected as billing services provider for Main Street Radiology
ADVOCATE
ADVOCATE, the premier provider of radiology revenue cycle management services nationwide, announces that they have been awarded the exclusive billing agreements with Main Street Radiology and Radiology Associates of Main Street in Queens, N.Y.More

Outsourcing billing at your practice: Is now the time?
Diagnostic Imaging (registration required)
The nuances involved with billing and collection processes may have, over time, become more than you bargained for when you initially decided to go into private practice. Or perhaps the upcoming conversion to ICD-10 has become the tipping point. Whatever the catalyst, at some point almost every practice faces the decision of whether revenue cycle management should be handled in-house or outsourced to a third party. More

Could reverse auctions boost purchasing power in radiology?
Aunt Minnie (registration required)
Two years after introducing the concept of reverse auctions to buy capital medical imaging equipment, Reverse Radiology has launched a website to give radiology departments and imaging centers more purchasing leverage. Reverse auctions are commonly used in other industries to buy everything from construction equipment to office supplies and ancillary services. More

Do patients mind if their healthcare data is shared? It depends
Reuters
Healthcare data may be valuable to researchers and companies, but patients' comfort levels about having their data shared may depend on the purpose, a new survey suggests. Using health data and information for research was more appropriate than for marketing regardless of whether they were asked for permission or not, most people felt.More

Zero-footprint viewer + server-side rendering: Building a true Web PACS
Imaging Biz
When the development team at Viztek convened to reimagine its current PACS release, the first thing that went onto the white board was "zero footprint viewer—no exceptions." To make that happen, Viztek approached the company that holds the exclusive patent on the idea of presenting a DICOM image in a Web page to obtain a license from Heart Imaging Technology.More