Jan. 7, 2014

Question of the week
Which, if any, difficulties has your practice encountered when implementing upfront payment arrangements for patients with high deductible health insurance plans? Click here to take the poll.

Click here to see the results from the last Hot Topics poll: Does your group make the maximum employer discretionary 401(k) contribution allowed by law for its shareholder and employee physicians and other highly compensated employees (HCE)?

Click here to access the Radiology Hot Topics archives.More

New year, new budget, renew membership!
2014 is off and running! Before too much time goes by, if you have not done so already, please take a moment to renew your RBMA membership. Your involvement is important to us.

If you have not received your membership renewal invoice in the U.S. mail, please contact membership@rbma.org for a copy.More

Member benefit: Call-A-Vendor
Are you in need of a new product or service within your practice and just don't know where to begin your research? RBMA offers a virtual Call-A-Vendor program that allows you to send an inquiry out to all of our subscribed vendor members. If any of them can provide you a service, they will reply to your inquiry with further details and information — it's as simple as that!

Call-A-Vendor now, or visit our Corporate Partner Directory!

Corporate members interested in enrolling as a vendor in the Call-A-Vendor program can register here.More

vRad Education Scholarship awarded to two candidates
It gives us great pleasure to announce the two vRad Education Scholarship recipients to attend the 2014 RBMA Building Better Radiology Marketing Programs conference, March 9-11 in Long Beach, Calif.:

Frances Barrett – Walnut Bottom Radiology – Carlisle, Pa.
Michelle Snyder – MBB Radiology – Jacksonville, Fla.

Through a partnership with Virtual Radiologic (vRad), RBMA offers six $1,500 education scholarships per year. "Our partnership with RBMA, a leader in educating radiology business professionals on industry advances, allows us to lend our expertise and direct resources toward supporting radiology group practices," said George Morgan, president and chief executive officer of vRad. "This collaboration increases access to education, and peer-to-peer knowledge sharing and networking opportunities to improve practice resilience."

Scholarship applications to attend the 2014 RBMA Radiology Summit, May 6-9 in Charlotte, N.C., will be accepted now through Feb. 28.

Virtual Radiologic (vRad) is a technology-enabled national radiology practice working in partnership with local radiologists and hospitals to optimize radiology's pivotal role in patient care. vRad's more than 350 radiologists serve 2,700-plus facilities, reading 7 million studies annually. For more information, visit www.vrad.com.More

Your practice and social media: Where do you begin?
Join Sara McFarland at RBMA's Building Better Radiology Marketing Programs when she presents So You Want to Be a Social Media Ninja? This beginner level presentation will explain the importance of adopting social media, provide ideas for content, and give the necessary tools to accomplish marketing greatness. Learn how to set up accounts and find out how to provide value, extend reach, improve online reputation and gain followers.

Register today to attend this session and more!

Building Better Radiology Marketing Programs
March 9-11, 2014
Renaissance Long Beach Hotel
Long Beach, Calif.

Exhibiting opportunities available at Building Better Radiology Marketing Programs through sponsorship
Exhibiting at specialty seminars allows industry vendors to connect with their target audience in a casual setting. Meet with attendees during breaks, networking lunches and receptions. In addition to a travel-light table top exhibit sponsors may increase their visibility even more through one of the additional sponsorship opportunities available.

The basic $2,000 sponsorship includes:

To reserve your spot, email Daphne Gawronski or call 888.224.7262 ext. 3353.More

How RBMA members can manage the impact of the 2014 small package rate increases
FedEx and UPS recently announced their annual small package rate increases. The UPS rate increases took effect on Dec. 30, while the FedEx rate increases took effect on Jan. 6. As always, how much more expensive your particular small package shipments will be in the New Year depends on many factors, including shipment volumes, sizes, weights and modes.

Here are some quick facts:

The small package shipping experts at PartnerShip have dug into the details and analyzed the new rate tables to assess the true impact to shippers and help you make sense of these increases. Click here to download the Small Package Rate Increases ePaper.

Now is the time to take full advantage of the benefits available to you through the RBMA Shipping Program. When you visit PartnerShip.com/12RBMA and enroll in this free program, you receive significant discounts on select FedEx® services — helping to offset these new rate increases.

This tip is brought to you by PartnerShip®, the company that manages the RBMA Shipping Program. For more information or to enroll, email sales@PartnerShip.com or call 800.599.2902.More

Health care changes to watch for in 2014
USA Today
Starting Jan. 1, the Affordable Care Act was in full force, as millions of uninsured Americans either now have health coverage or will get it this year. But experts say that's just one of many changes to watch for in 2014.More

Reactions mixed to announced meaningful use changes
By Pamela Lewis Dolan
A new proposed timeline for the meaningful use incentive program for electronic health record use was announced by the Centers for Medicare and Medicaid Services and the Office of the National Coordinator for Health IT. More

Survey reveals top health industry trends of 2014
Fierce Healthcare
The Affordable Care Act isn't the only major concern facing the healthcare industry in 2014. PwC's Health Research Institute's Top Health Industry Issues for 2014 report reveals the upcoming year will force hospitals and health systems to become more retail-focused.More

IMAGINE Software introduces IMAGINE conduit for ICD-9/ICD-10 transition
IMAGINE Software
IMAGINE Software, a leading provider of medical billing solutions, introduces IMAGINE Conduit, a new standalone application to assist with the ICD-9/ICD-10 transition.More

RadNet, Inc. enters billing partnership with Zotec Partners
Zotec Partners
Zotec Partners, an industry-leading provider of radiology billing and practice management services, announces an exclusive billing partnership with RadNet, Inc., the largest owner and operator of fixed diagnostic imaging centers in the United States.More

Survey shows stable radiology job market
Aunt Minnie (registration required)
Residents may not be thrilled about the tough job market, but data from a massive annual survey of radiology jobs show little change from year to year, and the results even predict a small net gain in jobs for 2013 and beyond, according to a presentation at the recent RSNA 2013 meeting. The American College of Radiology annual survey of anticipated hiring in radiology predicts a net gain of more than 1,500 jobs in 2013. More

4 key technology themes from RSNA 2013
Diagnostic Imaging (registration required)
RSNA 2013 continued the recent trend of evolutionary product releases from vendors, in light of the recent debate around the Affordable Care Act. However, we saw enough to suggest that the road ahead looks exciting, especially for technology innovation in the field of radiology. Discussions at this year's conference ranged from meaningful use requirements for electronic health records to radiology workflow improvements and the role of analytics. More

Perfecting the social media balancing act in 2014
By Emma Fitzpatrick
Social media has now been around for years. No matter the industry, you know you have to be on social media — especially in 2014. Managing social media is a fun part of the business, but realistically, it's also one of the hardest. It seems like there's always another social media site popping up, and to stay trendy, you and your business have to be on it. How in the world can one business manage all of these sites? Balancing social media is an act you've got to learn to master quickly, before you burn out.More

Health IT growing rapidly through 2017
The North American health IT market will grow at a compound annual growth rate of 7.4 percent to reach a total value of $31.3 billion in 2017, compared to $21.9 billion in 2012, the research firm Markets and Markets predicted in a new report. The value of the U.S. market, which accounts for nearly three-quarters of North American HIT revenue, will rise to $22.6 billion in 2017 from $15.9 billion in 2012, according to the report.More

Survey: Doctors mixed on electronic medical records
USA Today
The federal government's push to get doctors and medical providers to use electronic health records rather than paper is not getting universal approval from physicians. A study by the Rand Corp., a non-profit worldwide research group, found that electronic health records, or EHRs, are a mixed bag for doctors. Though doctors said they believe EHRs are improving some aspects of quality care for patients, the conversion has increased workloads, been more costly than originally thought and has limited face time with patients.More