Jan. 13, 2015

Join RBMA now and get a $100 coupon toward any RBMA registration or product!
It's a new year, and there is a great new reason to join RBMA! Join now and receive a $100 coupon to use on any RBMA event registration or product on Shop RBMA! This offer is good for first-time, non-corporate new members only.

Planning to attend one of our conferences this year? Or bring along your staff? Join now and use your coupon when registering online for the conference.

Or maybe you've been considering RBMA U? Or DataMAXX? Your coupon can be used for these and other RBMA products on ShopRBMA.

Get Started Now

Step 1: Create an account with RBMA (if you already have an account, simply log in)
Step 2: Pay your dues
Step 3: Within two business days, you will receive a Welcome email that contains instructions on obtaining and using your coupon code!

Please contact membership@rbma.org with any questions or concerns.More

DataMAXX — Did you know? No 'garbage in'
Automated online data cleaning protocols mean bad data are kept out of reports — suspicious data are retained in your DataMAXX subscription for easy correction, but are not included in the reporting database until the data are corrected or confirmed to be correct.

Contact cynthia.vervena@rbma.org for more information.More

Are you posting on Facebook or tweeting? If not, you should be
Using Facebook and Twitter in healthcare marketing is much different from social media for business in other industries and it is even more unique in the radiology niche. Join Sara McFarlane as she presents Social Media Strategies in Radiology in a deep dive session that will address specific examples of action items for marketing professionals to do when incorporating Facebook and Twitter into a marketing strategy.

Register today.

Building Better Radiology Marketing Programs
March 15-17
The Loews New Orleans Hotel
New Orleans, La.

Apply now for a vRad Education Scholarship to attend Building Better Radiology Marketing Programs
RBMA has once again partnered with vRad and is offering six vRad Education Scholarships to RBMA programs in 2015! The first program we will be awarding scholarships for is the Building Better Radiology Marketing Programs seminar, March 15-17, in New Orleans, La.

Applications are now being accepted on a rolling deadline basis until all available scholarships are awarded. Please submit your application by the following deadlines:

Program Location Deadline
Building Better Radiology Marketing Programs New Orleans, La. Feb. 13
Radiology Summit Las Vegas, Nev. April 24
Fall Educational Conference Austin, Texas July 31

mini-Survey: Impact of narrow networks
RBMA is partnering with ACR to collect information about the emergence of narrow insurance networks and their impact on radiologists participating in Medicare Advantage networks or health plans offered through state or federal exchanges. The results may be used to help determine potential federal or state solutions to this growing issue.

Narrow networks are used by insurance companies to intentionally limit the total number of physicians participating in a managed care plan in hopes of better controlling patient healthcare costs. We are concerned about potential negative impacts from the use of narrow networks, which may include practices being dropped from plans — sometimes midyear — and inaccurate directory listings of physicians participating in narrow networks.

It should take no longer than five minutes to complete the survey. Your responses are confidential and will only be released in aggregated form.

Please click here to complete the survey by Jan. 30.More

The 114th Congress takes over
The first order of business will be members taking their oaths of office and electing new leaders. Once seated, Republicans will hold 247 of the 435 House seats, their largest majority in the House in 84 years. In the Senate, the party will have 54 of the chamber's 100 seats.More

New rules to limit tactics on hospitals' fee collections
The New York Times
The Obama administration has adopted sweeping new rules to discourage nonprofit hospitals from using aggressive tactics to collect payments from low-income patients. Under the rules, nonprofit hospitals must now offer discounts, free care or other financial assistance to certain needy patients. Additionally, hospitals must try to determine whether a patient is eligible for assistance before they refer a case to a debt collector, send negative information to a credit agency, place a lien on a patient's home, file a lawsuit or seek a court order to seize a patient's earnings. More

10 ways to use your EHR more efficiently
Physicians Practice (registration required)
EHRs are no small investment, so it's important to get your practice back up to speed as quickly as possible post-implementation. But that's proving to be very difficult for many of you. Only about 47 percent of the more than 1,400 respondents to Physicians Practice's 2014 Technology Survey, sponsored by Kareo, said their EHR made their practice's work flow more efficient; 21 percent said it has remained about the same, and 33 percent said it has decreased.More

Wireless mobile DR gets images into PACS faster than CR
Aunt Minnie (registration required)
Researchers from Hong Kong were able to obtain mobile x-ray images in their PACS network 70 percent sooner using a wireless portable digital radiography unit rather than a mobile x-ray system equipped with computed radiography plates, according to an article in the Journal of Digital Imaging. Images from a mobile DR unit sent via wireless LAN to a PACS were available a median of 6.8 minutes after the images were acquired, compared with 23 minutes when CR-based mobile units were used. More

NPR: Big data raises big questions for healthcare providers
Imaging Biz
Often lost amid the hurrahs over the promise and potential of big data to transform healthcare is how unwieldy it can be to apply in real-world settings — and how wary clinical decision-makers can be when they're presented with it. Such was the gist of a news report that aired on National Public Radio on Jan. 5. More

Study: 9.6 million could lose ObamaCare if subsidy challenge succeeds
The Hill
Roughly 9.6 million people could lose medical coverage on ObamaCare's exchanges if the Supreme Court rules that subsidies distributed by the federal marketplaces are invalid, according to a new study. Researchers with the RAND Corp., a nonpartisan research group, said such a ruling could cause "significant instability" and "threaten the viability of the individual health insurance market" in the 34 states where the federal government manages the exchange.More