Jan. 24, 2012

Your RBMA membership will vanish in 36 days
If you have not already renewed your membership, please be sure to do so by Feb. 29 or you will lose access to all of the great benefits RBMA offers, such as the Forums and the RBMA Bulletin.

Lucky leap year allows you an extra day this year to renew your membership before all benefits end. But don't wait until the last minute. Take a moment to renew today using our quick and easy online renewal form!

Click here to renew online today.More

Who wants to go to Fort Lauderdale?
Spring break is right around the corner, and so is RBMA's Building Better Radiology Marketing Programs, to be held March 18-20 in Fort Lauderdale, Fla. Through a generous donation from Virtual Radiologic (vRad), lucky RBMA members could have the opportunity to attend this valuable seminar FREE.

The deadline for applications has been extended to Jan. 27. Click here for details.More

More opportunities to attend an RBMA conference FREE
Applications for the 2012 Bob Luther Emerging Leader Travel Scholarship are now being accepted. This scholarship is awarded to an RBMA member who has never experienced an RBMA conference and who is a first-time practice manager or interested in becoming a practice manager. The scholarship recipient can choose to attend the 2012 Radiology Summit or Fall Educational Conference.

The deadline to submit your application for the Bob Luther Emerging Leader Travel Scholarship is March 15. Click here for details.More

How do you differentiate your practice from the competition?
Radiology practices face evolving challenges in their efforts to be the preferred choice in their markets. For most patients and referring physicians, an MRI is an MRI and a CT is a CT. Without differentiators, a practice can become "invisible." Find out how to create differentiation and disruption in the marketplace when Gail Schwartz and Tina Rudisill present Daring to Be Disruptively Different: Understanding Why Disruptive Differentiation in Your Market Is Not Just OK but Essential at:

Building Better Radiology Marketing Programs
March 18-20
Westin Fort Lauderdale
400 Corporate Drive
Fort Lauderdale, FL 33334

Click here for details.More

Submit your best marketing campaign to the 2012 Quest Awards
Applications are currently being accepted for the 2012 Quest Awards. The RBMA Quest Awards, a program recognizing those who have excelled in their marketing programs, will be judged, and winners will be announced at the RBMA Building Better Radiology Marketing Programs, in Fort Lauderdale, Fla., on March 19.

No more than one entry per category may be submitted. Available categories are:

Click here for details.More

Start networking before the meeting
If you have already registered to attend RBMA's Building Better Radiology Marketing Programs, start networking with fellow attendees before arriving in Fort Lauderdale, Fla., by posting on the event wall on our Facebook page.

See who is attending and what they are say by clicking here. (Be sure and "Like" us so you can post, too!)More

Calendar of events
Click here for this week's RBMA calendar of events.More

PACS market primed for double-digit growth
Aunt Minnie (registration required)
The global PACS market generated $2.8 billion in revenues in 2010, and it is expected to grow at a 10 percent compound annual growth rate to reach approximately $5.4 billion by 2017, according to a new report from market research firm GlobalData. GlobalData said the growth will be driven by significant government initiatives to encourage the digitization of healthcare systems, as well as substantial technological advancements in imaging information technology.More

Study: Most recognize benefits of HIEs but have limited resources
Business Wire
According to the Health Information Exchange Study: Assessing the Interest and Value in HIE Participation, conducted by healthcare management consulting firm Beacon Partners, many healthcare executive respondents recognize the benefits of participating in an HIE, but lack an HIE budget. Nearly 70 percent of respondents are currently planning for an HIE, despite their perceptions of high start-up costs and other governance issues. More

Taking medical image sharing to the cloud
Diagnostic Imaging (registration required)
When the CT images came through to Children's Hospital of Boston, the attached physician's note indicated the patient had an epidural hematoma. The diagnosis was accurate, but doctors had grossly underestimated the severity. "When our radiologists looked at the images, they decided the epidural hematoma was much larger than the referring physicians thought," said Richard Robertson, MD, Children's Hospital's radiologist-in-chief. More

Survey: Hospitals' RAC audits usually managed by one compliance employee
Health Imaging
The Health Care Compliance Association, a nonprofit trade association for healthcare compliance professionals, determined that hospital audits conducted through the Centers for Medicare & Medicaid Services’ Recovery Audit Contractor program are usually handled by compliance departments and that they generally take a single full-time employee to manage. The HCCA made these determinations based on the results of a web-based survey of 418 healthcare organizations.More

Market research projects PACS market growth at 10 percent CAGR by 2017
Fierce Health IT
MarketResearch.com has announced the addition of the new report "Picture Archiving and Communication Systems (PACS) — Global Opportunity Assessment, Competitive Landscape and Market Forecasts to 2017" to their collection of Medical Imaging market reports. The global Picture Archiving and Communication Systems market, valued at approximately $2.8 billion in 2010, is expected to grow at a Compound Annual Growth Rate of 10 percent to reach about $5.4 billion by 2017.More

Boehner: GOP weighing Medicare options
House Speaker John Boehner said his chamber would definitely pass a budget this year and signaled the GOP may pursue a bipartisan Medicare proposal in order to deflect Democratic attacks. "That was one option of how we could save Medicare," the Ohio congressman said when asked if the GOP would once again propose the controversial Medicare overhaul proposed by House Budget Committee chairman Paul Ryan, R-Wis., that Democrats strongly criticized. More