Jan. 28, 2014

Your RBMA membership could vanish in 30 days if you have not renewed
If you have not already renewed your membership for 2014, please do so by Feb. 28 or you will lose access to all of the great benefits RBMA offers, such as the Forums and the RBMA Bulletin.

If you have not received your membership renewal invoice in the U.S. mail, please contact membership@rbma.org for a copy.More

Surprises are in store at the 2014 Quest Awards ceremony
This year's Quest Awards presentation will be more than an awards ceremony — it will be an experience. Last year's sponsor, Ali'i Marketing & Design, raised the bar, and this year their founder and creative director, Kim Longeteig, will once again be hosting and delivering an entertaining and lively event.

Join your creative colleagues on the red carpet for the pre-party and stay around to see which entries are voted the best of the best.

Plan to attend by registering for the RBMA Building Better Radiology Marketing Programs seminar. Plan to participate by submitting an entry to the Quest Awards. The deadline to submit the application is Feb. 21.More

A Q&A session with attorneys will be offered at the Building Better Radiology Marketing Programs seminar
Adrienne Dresevic, Esq., and Clinton Mikel, Esq., will be hosting a roundtable session at RBMA's upcoming marketing seminar. This is your opportunity to ask Stark Law and Sunshine Act expert attorneys your most pressing questions! Attendees must view a 60-minute webinar prior to attending to get the most out of the session. During the roundtable, attendees will discover the amount of money they are legally permitted to use for gifts and incentives for referring physician offices; review the key elements of the Stark and Sunshine laws that a marketing staff needs to know; and learn how to address and respond to a Stark violation.

This session and more will be available. Register to attend by Feb. 21 and SAVE!

Building Better Radiology Marketing Programs
March 9-11
Renaissance Long Beach Hotel
Long Beach, Calif.

Apply for a scholarship to attend the Radiology Summit* FREE
RBMA is offering two different scholarships to use toward the Radiology Summit. The scholarships cover registration fees, travel and hotel.

The Bob Luther Emerging Leader Travel Scholarship was created to give RBMA members who are first time practice managers or those interested in becoming a practice manager a chance to experience the value of RBMA. Applications will be accepted until Feb. 28.

The vRAD Education Scholarship is awarded to an individual who has not attended an RBMA conference or seminar in the past three years. Applications will be accepted until Feb. 28.

*Recipient of the Bob Luther Emerging Leader Travel Scholarship can choose to attend either the Radiology Summit or Fall Educational Conference.More

Zotec Partners commits to Gold sponsorship with RBMA in 2014
Zotec Partners
Zotec Partners, the industry leader in specialized radiology physician billing and practice management services, is pleased to announce that it will participate in a Gold level sponsorship commitment with the Radiology Business Management Association for 2014.More

Center for Diagnostic Imaging adds Merge Healthcare's advanced interoperability platform for clinical and operational workflow efficiency
Merge Healthcare Incorporated
Merge Healthcare Incorporated, a leading provider of clinical systems and innovations that seek to transform healthcare, announced that Center for Diagnostic Imaging, a national network of high-quality, cost-effective, outpatient medical imaging and related service providers, has extended their Merge partnership to include iConnect Network. Once live, this web-based, advanced interoperability platform will enable clinical providers to securely share radiology reports with links to relevant medical images and other patient information.More

Navigating new payment models: A survival guide
Health Imaging
The winds of change in radiology have been forecasted for several years. High healthcare costs in the U.S. have brought greater scrutiny to imaging, and reform efforts have been designed to stimulate new payment models that promote accountable care. Now, as these models become reality and begin spreading across the nation, it is time for radiology to act to maintain success and autonomy. More

In PACS, the sum may not always be better than the parts
Aunt Minnie (registration required)
Purchasing a turnkey PACS can be expensive. However, it's now feasible to buy individual components such as viewing software and vendor-neutral archives to save money and build a system that best meets your needs, according to researchers from Montefiore Medical Center. PACS components such as image viewers and archive offerings are available independently in the market and offer capabilities that rival those of commercial turnkey systems.More

Aetna CEO says out-of-control health costs demand change
Medical expenses remain out of control in the U.S., where Americans have an "unsustainable attitude" that ignores the increasing cost of healthcare, the chief executive officer of insurer Aetna Inc. said.More

Radiology job seekers twice that of postings
Health Imaging
Based on the ACR Jobs Board, there are twice as many people searching for radiology jobs as there are job postings, according to a study published online by the Journal of the American College of Radiology. More

Report: CT procedure volume drops 11 percent over 2 years
Aunt Minnie (registration required)
The number of CT procedures being performed in the U.S. has declined at an average annual rate of 5.5 percent over the past two years, reversing years of steady growth in volume, according to a new report.More

Stage 2 meaningful use readiness a growing concern
By Pamela Lewis Dolan
A survey recently released by the Centers for Disease Control and Prevention found there has been tremendous growth in electronic health record use in the U.S. over the past several years, thanks in part to the meaningful use incentive program. But there may be a speed bump in the road to a connected healthcare system as the meaningful use program enters its second stage. The survey found the number of office-based physicians with some type of EHR system grew from 18 percent in 2001 to 78 percent in 2013. But just 13 percent had systems capable of meeting at least 14 of the 17 core objectives required for Stage 2 of the three-stage program.More

Physician EHR adoption leaps 21 percent in 2013
Adoption of basic electronic health record systems by office-based physicians increased 21 percent from 2012 to 2013, according to an issue brief from the National Center for Health Statistics, a unit of the Centers for Disease Control and Prevention. Last year, 48.1 percent of physicians had basic EHRs, versus 39.6 percent in 2012.More

Corporate asset protection: Shielding your practice from lawsuits, threats — Part II
By David B. Mandell, JD, MBA, and Jason M. O'Dell, MS, CWM
Given today’s litigious society, where successful medical businesses are lawsuit targets from competitors, the government, clients, patients and even employees, implementing a business protection plan is crucial. Unfortunately, most radiology offices are not well protected and leave key assets, cash flows, and even the owner’s interest in the business exposed. In this article, the second of two parts, we will explain common pitfalls and suggest tactics for better protecting key assets of the business or practice.More

MedPAC recommends equalizing many HOPPS and MPFS charges
Imaging Biz
The Medicare Payment Advisory Commission has voted unanimously to reduce or eliminate discrepancies in what Medicare pays for services done in hospital outpatient departments versus physician offices and ambulatory surgery centers. Hospital networks have been expanding into outpatient services and the American Hospital Association expressed its concern after the vote in an AHA News Now article. More