Jan. 29, 2013

Your RBMA membership will vanish in 30 days
If you have not already renewed your membership for 2013, please be sure and do so by Feb. 28 or you will lose access to all of the great benefits RBMA offers such as the Forums and the RBMA Bulletin.

If you have not received your membership renewal invoice in the U.S. mail, please contact membership@rbma.org for a copy.More

The Quest Awards Ceremony promises to be a really big show!
The RBMA Quest Awards were created in 2006 to recognize those who have excelled in their radiology marketing efforts. Over the years, the awards ceremony has gained momentum and is now considered to be one of the coveted awards in the industry.

This year's presentation will be bigger than ever. Our special host, Ali‘i Marketing & Design, has a big surprise in store for the Awards Ceremony and After-Party to be held at the conclusion of the presentation. You don't want to miss it.

Plan to attend by registering for the RBMA Building Better Radiology Marketing Programs seminar. Plan to participate by submitting an entry to the Quest Awards. The deadline to submit the application is Feb. 15. Click here for details.More

Radiation safety — can you sell it?
Radiation exposure and dose measurement is one of the hottest topics in radiology. What should you be doing to educate your patients and your referring physicians? What is your practice doing to prepare for capturing dose? What are the real threats that exist that marketers need to be aware of? All this and more will be discussed by experts Diane Dunne and Eric Wang, MD, during their presentation, Radiation Fears — Turning Threats Into Opportunities, at RBMA's Building Better Radiology Marketing Programs.

Register today!

Building Better Radiology Marketing Programs
March 10-12
The Westin Riverwalk
San Antonio, Texas

Click here for details.More

Start networking before the meeting
If you have already registered to attend RBMA's Building Better Radiology Marketing Programs, start networking with fellow attendees before arriving in San Antonio by posting on the event wall on our Facebook page.

See who is attending and what they are saying by clicking here. (Be sure and "like" us so you can post, too!)More

Apply for a vRad scholarship for Building Better Radiology Marketing Programs by Feb. 1
Virtual Radiologic, a technology-enabled national radiology practice, has partnered with RBMA to provide RBMA members additional educational opportunities within the field of radiology.

vRad will award a $1,500 scholarship to RBMA members who have not attended an RBMA conference in the last five years. The scholarship will cover registration fees and other costs qualified applicants incur for attending the meeting. Applicants must have been an RBMA member for at least two years.

Applications will be accepted until Feb. 1.

Click here to access the application.More

More opportunities to attend an RBMA conference FREE
The Bob Luther Emerging Leader Travel Scholarship is now accepting applications. This scholarship is awarded to an RBMA member who has never experienced an RBMA conference and who is a first-time practice manager or interested in becoming a practice manager. The scholarship recipient can choose to attend the 2013 Radiology Summit or Fall Educational Conference.

The deadline to submit your application for the Bob Luther Emerging Leader Travel Scholarship is April 19. Click here for details.More

Calendar of events
Click here for this week's RBMA calendar of events.More

Tampa General Hospital selects Merge CTMS for enterprise clinical research platform
Merge Healthcare Incorporated, a leading provider of clinical systems and innovations that seek to transform healthcare, announced that Tampa General Hospital selected Merge's CTMS for Investigators solution for enterprise-wide management of its clinical trials.More

Hanging a price tag on radiology tests didn't change doctors' habits
If doctors would just pay attention to how much things cost, they might be more careful when ordering tests for patients, right? Well, that's the theory behind some research and projects to cut wasteful health spending. But a study at Johns Hopkins Hospital found that changing doctors' behavior may be not be as easy as simply making them aware of prices.More

Bill to repeal IPAB reintroduced in Congress
Imaging Biz
Bipartisan legislation to repeal the Independent Payment Advisory Board has been introduced in Congress. The "Protecting Senior's Access to Medicare Act" (H.R. 351) is sponsored by Representatives Phil Roe, R-Tenn., and Allyson Schwartz, D-Pa. This is the second time the bill has been introduced to the House of Representatives, since it was not voted on in Congress' previous session. More

Retiring Medicare actuary reflects on politics of spending and why he almost quit
Kaiser Health News
Richard S. Foster is retiring this week after 18 years as the chief actuary for the Centers for Medicare and Medicaid Services. His duties included projecting Medicare and Medicaid spending and the cost of healthcare legislation to help policymakers weigh the impact on the federal budget. Some of those estimates got him into hot water with members of both parties. More

To certify or not to certify, that is the question
Aunt Minnie (registration required)
By Herman Oosterwijk: The recent buzz around the new Integrating the Healthcare Enterprise certification caused me to step back and think about the value of certification, and how it might affect — and potentially better — the implementation of healthcare imaging and information technology. If you look up the definition of certification, it means "confirmation that some fact or statement is true." More

Patient portals' path to the mainstream
Health Imaging
The process of obtaining radiology reports likely seems outdated to many patients. When they need to book a flight, check bank account balances or assess their stock portfolios, chances are they turn to a web browser. Meanwhile imaging results communication continues to wallow in the dark ages of phone and mail. However, patient portals can make radiology reports available online. More

The 4 phases of change
Diagnostic Imaging (registration required)
By Jim Lipcamon: The institution I work for is preparing to implement a new electronic medical record, and we recently had a leadership meeting updating us on the timeline of the implementation. As I was listening to the overview, I thought I better start preparing for change and its operational effects. During change, it is easy to take the staff's feelings personally. More