Jan. 31, 2012

Question of the week
How do your 2011 radiologist and staff bonuses compare with your 2010 bonuses?
Click here to take the poll.

Click here to see the results from the last Hot Topics poll:

How does your practice manage its IT infrastructure?

Click here for the Radiology Hot Topics archives.More

RBMA is better than ever!
The RBMA Board of Directors and staff met last week to discuss the future direction of RBMA and create a new strategic plan. Details will be revealed soon, but in the meantime, don't forget to renew your membership for 2012. We can promise you that RBMA will be working toward an even better association with more opportunities and stronger benefits for members.

Don't delay. Time is running out!

Click here to renew online today.More

Is your marketing plan working?
One of the biggest challenges for any marketing agenda is measuring the direct impact of programs on your target audience. Translating the code for measuring the influence of your marketing efforts reside in the data, techniques and tools available to modern imaging operations. Join Brian Baker when he presents Measuring Your Marketing Effect: Translating the Code at the upcoming RBMA marketing seminar. Find out what systems contain the right data and how to tap them, how to turn data into information and measures, and how to leverage data to drive market capture and compensation.

Building Better Radiology Marketing Programs
March 18-20
Westin Fort Lauderdale
400 Corporate Drive
Fort Lauderdale, FL 33334

Click here for details.More

Judges wanted for Quest Awards
The RBMA Quest Awards, a program recognizing those who have excelled in their marketing programs, will be judged, and winners will be announced at the RBMA Building Better Radiology Marketing Programs, in Fort Lauderdale, Fla., on March 19.

We are currently seeking five judges to participate in the program. Judging will take place on Sunday, March 18, beginning at 6 p.m. Dinner will be provided for judges. The time commitment is anywhere from one to three hours. Websites will be judged in advance.

Please note, judges are prohibited from entering any submissions.

If you are interested in judging the Quest Awards, please contact daphne.gawronski@rbma.org.

Click here for details on the Quest Awards.More

2012 Imaging Center Survey coming soon!
The Imaging Center Survey collects demographic information; data on charges and collections; number of imaging machines, technologists, CPT codes and RVUs billed by modality; and imaging center expenses by category. The survey should take no more than three hours to complete.

New this year:

Watch for details!More

Calendar of events
Click here for this week's RBMA calendar of events.More

Zotec Partners renews Platinum sponsorship with RBMA
Zotec Partners
Zotec Partners, an industry leading provider of specialized medical billing and practice management services for the hospital-based specialty market, announced that it has renewed its commitment with the RBMA as a Platinum Level Sponsor for 2012. This is the sixth consecutive year the company has sponsored the RBMA's highest level of corporate support.More

AMA wants Congress to postpone ICD-10 adoption deadline
Imaging Biz
The American Medical Association urged Congress to postpone the scheduled change to ICD-10 codes in 2013. The ICD-10 codes are supposed to be in use by 2013 as part of the Health Insurance Portability and Accountability Act. Most of the world has already switched to the new set of codes. However, the AMA warns that U.S. doctors are ill-prepared at this point to switch to ICD-10. More

Strategies for exclusive contracting
Aunt Minnie (registration required)
In these turbulent times for the business of radiology groups, in which the pace of — to use Joseph Schumpeter's term — creative destruction is quickening, it is more important than ever to strategically approach the way in which exclusive contracting and group structure and functions are intertwined. To simply keep on keeping on with a pure focus on patient care, thinking business success, or even business survival, will follow, is folly.More

Report: Electronic health records still need work
CBS News
America may be a technology-driven nation, but the healthcare system's conversion from paper to computerized records needs a lot of work to get the bugs out, according to experts who spent months studying the issue. Hospitals and doctors' offices increasingly are going digital, the Bipartisan Policy Center says in a recent report. But there's been little progress getting the computer systems to talk to one another, exchanging data the way financial companies do.More

When health plans go high deductible
The Washington Post (blog)
As health costs rise, employers are increasingly turning to high-deductible health plans: Insurance coverage that usually pairs catastrophic coverage with a health savings account, leaving consumers to decide what to spend that account on. The goal is to give consumers more incentives to not spend on the care they don't need, but these plans often raise concerns that subscribers will cut back on the care that they do need, too. More

Report: US imaging market lags behind new techs, emerging markets
Health Imaging
The diagnostic imaging market will be marked by an expansion of hybrid modality technology, the growth of imaging in emerging markets and negative growth due to reimbursement cuts in the U.S., according to a report by GBI Research. According to the report, "Diagnostic Imaging Market to 2017: Fusion Technology to Increase Adoption Rates of Hybrid Imaging Systems," the trend of fusing two different modalities will continue to evolve and will be a mainstay of imaging in the future.More

How to brand your radiology practice
Diagnostic Imaging
Branding is something we historically do little of in medicine. We generally don't sell ourselves. Our skill and rapport are expected to do that. But in an environment where competition is increasing, branding your practice can be very useful. There are a number of simple ways to create this brand that are unique to radiology. More