Feb. 10, 2015

Last chance to renew your RBMA membership for 2015
If you don't renew by Feb. 28 you will have received your last RBMA Bulletin, last Forum email and last chance at attending RBMA conferences and buying RBMA products at a discounted rate.

Renew online at www.rbma.org/renew.

Please note that because of our tiered membership structure, Primary members will need to renew before any additional members on the account can renew.

If you have questions about the renewal process, please contact us at 888.224.7262 or membership@rbma.org.More

Give back to your professional organization: Volunteer with RBMA
Our yearly Call for Volunteers is underway and we can't spell volunteer without "u"! RBMA is soliciting volunteers to serve on a variety of committees and subcommittees. Much of the work of RBMA is carried out by RBMA member volunteers, supported by RBMA staff.

Volunteering is an excellent way to increase your participation with and knowledge of your membership association. It is also a great way to give back to an organization that was instrumental in building your career and achieving personal growth.

Terms are for one year and can be renewed up to a total of three years. Committees typically meet via conference call or in person at RBMA's Radiology Summit, Fall Educational Conference or both. Committee members do not receive travel reimbursements.

Visit www.rbma.org/volunteer for more information on RBMA committees and complete a volunteer application indicating which committee interests you. Once appointed, your service will begin in June 2015.

Volunteer submissions will be accepted until Friday, Feb. 27.More

The deadline to reserve your room at the discounted rate for Building Better Radiology Marketing Programs is Feb. 20
RBMA has reserved a limited number of rooms at a special rate of $209 per night, single or double occupancy. In order to reserve your room, your registration must be processed with an approved payment. When your application has been processed, a confirmation letter will be emailed to you within five business days containing a code with which to reserve your hotel room at the special RBMA rate. This special rate is offered until Feb. 20, based on availability.

Register to attend today.

Building Better Radiology Marketing Programs
March 15-17
The Loews New Orleans Hotel
New Orleans, La.

Scholarship applications due this Friday for Building Better Radiology Marketing Programs
Don't miss this opportunity to attend RBMA's 2015 Building Better Radiology Marketing Programs seminar on a scholarship! Through our partnership with vRad, RBMA is offering scholarships to attend the March 15-17 program in New Orleans, La.

For additional scholarship details and to apply, please click here. Applications are due this Friday, Feb. 13.More

RBMA Bulletin is looking for contributing authors
RBMA is seeking authors to contribute articles to the RBMA Bulletin. One of the leading benefits of membership, the Bulletin is distributed bimonthly to over 2,300 readers who will pass the issue to their staff and physicians.

"The written word is a permanent record of facts, events and ideas. It is a communication tool that relays a message and provides an historical imprint for future generations."

For more information on submitting a story for one of the upcoming issues, click here.More

For a better website, steal these Quest winners' ideas
Seeking inspiration for a marketing campaign or wishing to get caught up with design trends? A great resource is studying the winners of the annual RBMA Quest Awards for excellence in marketing programs.More

Are you rebranding your imaging center?
RBMA offers a checklist to guide you through your rebranding process.More

Your customer has changed
Patients have become much more involved in their imaging-related care by having to shoulder increasing costs through high deductibles and a variety of media messages that have informed them of their choices.More

ADVOCATE commits to Gold sponsorship with RBMA in 2015
ADVOCATE, the premier provider of radiology revenue cycle management services nationwide, is pleased to announce a brand new commitment to the Radiology Business Management Association as Gold Level Sponsors for 2015.More

Making ICD-10 training fun at your medical practice
Physicians Practice (registration required)
Many practices are stressing over ICD-10 training — and spending lots of money on computer programs, outside training courses, and thanks to implementation delays, refresher courses. And no wonder. Good training is crucial. The better trained you are by Oct. 1, the less money you are likely to lose because of refused claims. More

Millennials are reshaping healthcare
By Scott E. Rupp
Global consumer collaboration consultancy Communispace recently released a report called, "Healthcare Without Borders: How Millennials Are Reshaping Health and Wellness," which examines millennial healthcare values and how they will impact businesses across the industry. The report focuses on several areas of millennials' lives, including technology. Millennials are far more likely than other generations to rely on mobile and online tools to monitor and maintain their health, the report states.More

President's 2016 budget: More of the same for healthcare?
Aunt Minnie (registration required)
The Obama administration has released its 2016 budget plan, and with respect to healthcare, it largely features proposals that were included in last year's budget. These include repealing the sustainable growth rate formula and eliminating the sequestration order that mandates cuts in payments to Medicare providers.More

CMS plans to shorten meaningful use Stage 2 to 90 days
By Scott Rupp
The Centers for Medicare & Medicaid Services buckled, or so it seems. After much conjecture, gesturing and soapbox shouting from healthcare leaders, it looks like the reporting period for sending data collected in the electronic health record as part of meaningful use Stage 2 will be shortened from 365 days to 90. According to SearchHealthIT, "The time and money required to attest for a 365-day reporting period gave heartburn to many hospitals and physicians." More

Beyond 'repeal and replace,' ideas emerge to improve, simplify health law
Kaiser Health News
"Repeal and replace" has been the rallying cry for Republicans since the Affordable Care Act was signed into law in 2010. But now that most of the law's provisions have taken effect, some health experts are pitching ways to improve it, rather than eliminate it. An ideologically diverse panel at the National Health Policy Conference presented somewhat different lists of ideas to make the law work better. But they all agreed on one thing: The Affordable Care Act is too complicated. More

Apple's health tech takes lead among top hospitals
Reuters via CNBC
Apple's healthcare technology is spreading quickly among major U.S. hospitals, showing early promise as a way for doctors to monitor patients remotely and lower costs. Fourteen of 23 top hospitals contacted by Reuters said they have rolled out a pilot program of Apple's HealthKit service — which acts as a repository for patient-generated health information like blood pressure, weight or heart rate — or are in talks to do so.More